Table of Contents
Executive Summary
- US Internet Users, by Race/Ethnicity, 2008-2013 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Hispanics Online
Demographics
- US Population, by Race/Ethnicity*, July 2000 & July 2008 (millions and %
change)
- US Hispanic* Population, by Gender, July 2000 & July 2008 (millions)
- US Hispanic* Population, by Age, July 2000 & July 2008 (millions and %
change)
- US Hispanic Population, by Race, 2008-2013 (thousands)
- US Hispanics, by Place of Origin, 2008
- US Hispanic Households, by Income, 2007 (thousands)
- US Buying Power*, by Race/Ethnicity, 1990, 2000, 2008 & 2013 (billions)
- Top 10 US States, Ranked by Buying Power* of Hispanic Consumers, 2008
(billions)
Internet Users and Usage
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of total)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each
group)
- US Hispanic Internet Users and Usage, April 2008 & April 2009
- Average Web Usage Among US Hispanic Internet Users, April 2008 & April 2009
- US Hispanic Internet Users, by Gender, April 2009 (thousands and % of
total)
- US Hispanic Internet Users, by Age, April 2009 (thousands and % of total)
- US Households with PCs with Internet Access, by Race/Ethnicity, October
2008 (% of each group)
- Household Broadband Access Among Hispanic and Total US Internet Users,
2002-2008 (% of respondents in each group)
- Mobile Phone and Mobile Internet Use
- Demographic Profile of US Consumers Who Participate in Select Leisure
Activities, by Time of Week, 2007 (average hours per day)
- Hispanics with Only Mobile Phone Service, First half 2006-Second half
2008 (% of respondents)
- Mobile Content Used by Hispanic and Total US Mobile Subscribers, 2008 (%
of respondents in each group)
- Average Time Spent per Week Browsing the Mobile Internet Among US
Hispanic and Non-Hispanic Internet Users, 2009 (hours)
- Mobile Advertising Recall and Receptivity Among African-American and
Hispanic Mobile Data Users, Q2 2008 (index)
- Demographic Profile of US Mobile Phone Users Who Recall Viewing Mobile
Advertising, Q1 2009 (% of respondents in each group)
- Demographic Profile of US Mobile Phone Users Who Have Responded to
Mobile Advertising, Q4 2008 (% of respondents in each group)
- Q&A: What are some trends you' re seeing among Hispanics online?
Media and Advertising Usage
- Changes that US Consumers Made to Their TV Spending Habits due to the
Economy, by Race/Ethnicity, November-December 2008 (% of respondents)
- US Live vs. Online Primetime Network TV Content Viewers, by
Race/Ethnicity, Fall 2007 & Spring 2008 (% of each group)
- Time Spent with Select Media According to US Hispanic Internet Users, May
2008 (% of respondents)
- US TV Households, by Race/Ethnicity, 2008 & 2009 (thousands and % change)
- US Households with Select Consumer Electronics, by Race/Ethnicity, October
2008 (% of total)
- Interactions with Online Advertising
- Search Engine Used Most Frequently by US Hispanic Internet Users, May
2008 (% of respondents)
- US Internet Users Who Are Likely to Read and Take Action After Reviewing
Sponsored Search Engine Links, by Race/Ethnicity, March 2009 (% of
respondents)
- US Internet Users Who Are Likely to Read and Take Action After Viewing
Banner Ads, by Race/Ethnicity, March 2009 (% of respondents)
- US Internet Users Who Are Likely to Read and Take Action After Receiving
E-Mail Offers, by Race/Ethnicity, March 2009 (% of respondents)
- Demographic Profile of US Internet Users Who Use Online Classifieds,
March-April 2009 (% of respondents in each group)
- Language Online and in Other Media
- Internet Language Preference of US Hispanics, by Age and Gender,
September-October 2008 (% of respondents)
- Internet Language Preference of US Hispanics, by Respondent' s Primary
Language, September-October 2008 (% of respondents)
Behavior Online
- Top 10 Websites Among US Hispanic Internet Users, Ranked by Unique
Audience Composition, September 2008 (thousands and % composition)
- Top 10 Portals* Among US Hispanic Internet Users, April 2009
- Online Content Downloaded by Hispanic and Total US Internet Users, 2008 (%
of respondents in each group)
- Top 10 Online Video Sites Among US Hispanics, Ranked by Unique Viewer
Composition, February 2009 (% of unique viewers)
- Social Networks
- US Internet Users with a Social Network Profile, by Race/Ethnicity, 2009
(% of respondents in each group)
- Top 10 Social Networking Sites Among US Hispanic Internet Users, April
2009
- US Internet Users Who Visit Social Networking Sites Frequently*, by
Race/Ethnicity, March 2008 (% of respondents)
- US Internet Users Who Visit Social Networking Sites Frequently*, by Age
and Race/Ethnicity, March 2008 (% of respondents)
- Q&A: What are some best practices for targeting Hispanics online?
- Shopping
- Retail Channel Used by US Hispanic Internet Users for Most Recent Purchase
in Select Product Categories, May 2008 (% of respondents)
Conclusion
Endnotes
- 101300 | 101302 | 101303
- US Internet Users, by Race/Ethnicity, 2008-2013 (millions)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of total)
- US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each
group)
- 104648
- US Hispanic Population, by Race, 2008-2013 (thousands)
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