Abstract
UK marketers are shifting budgets from traditional media to online campaigns,
which are more easily tracked and often deliver better ROI. In fact, this year
£3.38 billion ($6.25 billion) will be spent online, more than 20% of all
UK ad spending.
The UK Online Advertising report analyzes the trends accelerating the flow of
ad spending toward the Internet and away from traditional media.
Admittedly, the financial crisis has brought the progress of the UK' s digital
marketplace almost to a halt. Growth in online ad spending will be minuscule
this year, just 0.9%. But most other media channels have seen year-over-year
spending drop by between 5% and 18%.
Internet spending will regain some momentum in 2010, when the economy begins
to rebound, and approach 10% growth in 2011. The London Olympics will fuel a
further spurt of activity in 2012 and push spending growth into double digits.
Key questions the “UK Online Advertising” report answers:
- What trends are evident in UK online ad spending in 2009?
- What proportion of advertising spending will go online?
- How does online ad spending compare with other media?
- How will the economic climate affect UK online ad spending in the near
term?
- And many others.....
eMarketer Reports- On Target and Up to Date
The UK Online Advertising report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make timely, well-informed business decisions.
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