UK Online Advertising: Spending and Trends

Table of Contents

Executive Summary

• UK Online Advertising Spending, 2008-2013 (millions and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-UK Online Advertising
• UK Online Advertising Spending Share, by Format, 2008-2013 (% of total and millions of £)

Total Media Ad Spending

• Advertising Spending Growth in Select Countries in Western Europe, 2009 & 2010 (% change)
• Comparative Estimates: UK Total Advertising Spending Growth, 2008-2011 (% change)
• UK Advertising Spending Growth, by Media, 2007 & 2008 (% change)
• UK Advertising Revenue Growth, by Media, 2008 (% change)
• UK Advertising Spending Growth, by Media, 2009 & 2010 (% change)
• UK Advertising Revenue Share, by Media, 2008 (% of total)
• Comparative Estimates: UK Online Advertising Spending As a Percent of Total Advertising Spending, 2008 & 2009
• UK Advertising Spending Growth, by Media, 2006-2011 (% change)
• UK Advertising and Marketing Spending Growth, by Media, 2008-2010 (% change)
• Advertising Spending Share in Select Countries in Western Europe, by Media, 2009 (% of total)
• UK Advertising Revenues, by Media, 2008 (millions of £)
• UK Advertising Spending Share, by Media, 2008 (% of total)
• UK Advertising Spending, by Media, 2005-2011 (millions)

Total Online Ad Spending

• UK Online Advertising Spending, 2008-2013 (millions and % change)
• Comparative Estimates: UK Online Advertising Spending, 2008-2011 (millions of £)
• UK Online Advertising Revenues, Q1 2001-Q4 2008 (millions of £)
• Comparative Estimates: UK Online Advertising Spending Growth, 2008-2013 (% change)

Online Ad Spending by Format

• General Trends
  • UK Online Advertising Spending Share, by Format, 2008-2013 (millions of £ and % of total)
  • UK Online Advertising Spending Growth, by Format, 2008-2013 (millions of £ and % change)
  • UK Online Advertising Revenues, by Format, 2004-2009 (billions of £ and % change)
  • UK Online Advertising Spending, by Format, 2005-2011 (millions)
  • UK Online Advertising Spending Growth, by Format, 2006-2011 (% change)
  • UK Online Advertising Spending Growth, by Format, 2009 (% change*)
• Search
  • Paid Search Spending According to Marketers* Worldwide**, February-March 2009 (% of respondents)
  • Planned Change* in Online Marketing Spending by Marketers** Worldwide***, by Tactic, February-March 2009 (% of respondents)
  • Average UK Search Cost per Click (CPC), by Search Engine, Q1 2008-Q1 2009
  • Leading Search Engines Among UK Internet Users, Ranked by Market Share of Search Volume, April 2009
  • Display
  • UK Online Display Advertising Spending, 2008, 2010 & 2020 (% of total display ad spending)
  • UK Online Display Advertising Metrics, 2006-2009
  • UK Online Display Advertising Revenues, by Format, 2005-2008 (millions of £)
  • Online Display Advertising Click-Through Rates in Select Countries in Europe, by Ad Size, October-December 2008
• Classifieds
  • UK Online Advertising Spending, by Format, 2008-2013 (millions of £)
• Mobile Internet Ads
  • Mobile Content Used by iPhone, Smartphone and Mobile Phone Users in the UK, January 2009 (% of total)

Consumer Attitudes Toward Online Advertising

• The Search Environment
  • Change in Time Spent on Online Activities According to UK Internet Users, November-December 2008 (% of respondents)
  • UK Adult Internet Users Who Are Aware of the Difference Between Natural and Paid Search, by Age, April 2008 (% of respondents in each group)
• Attention and Click Behavior
  • Reasons that UK Internet Users Pay Attention to an Online Ad, by Age, November-December 2008 (% of respondents in each group)
  • Time of Day When UK Internet Users Are Most Likely to Pay Attention to Online Ads, by Age, November-December 2008 (% of respondents)
  • Likelihood of UK Internet Users to Pay Attention to Online Ads Seen During Select Online Activities, November-December 2008 (% of respondents)

Conclusions

Endnotes

• 104693 | 104717
  • UK Online Advertising Spending, 2008-2013 (millions and % change)
  • Key eMarketer Numbers-UK Online Advertising
• 104695
  • Comparative Estimates: UK Online Advertising Spending, 2008-2011 (millions of £)
• 104699
  • Comparative Estimates: UK Online Advertising Spending Growth, 2008-2013 (% change)
• 104703
  • Comparative Estimates: UK Online Advertising Spending As a Percent of Total Advertising Spending, 2008 & 2009
• 104709
  • Comparative Estimates: UK Total Advertising Spending Growth, 2008-2011 (% change)
• 104711 | 104902 | 104926 | 104929
  • UK Online Advertising Spending Share, by Format, 2008-2013 (millions of £ and % of total)
  • UK Online Advertising Spending Growth, by Format, 2008-2013 (millions of £ and % change)
  • UK Online Advertising Spending, by Format, 2008-2013 (millions of £)
  • UK Online Advertising Spending Share, by Format, 2008-2013 (% of total and millions of £)

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