Abstract
2009 is turning into a year of major shifts in the social network business.
Facebook, once a distant No. 2, has outperformed MySpace in nearly every
measure of usage and is on track to surpass its rival in ad spending by 2011.
The Social Network Ad Spending report asks - and answers - the critical
question: Is the experimental phase of social network marketing drawing to an
end? Paid online social network advertising is expected to fall 3% this year,
as a result of the poor economy and difficulties at MySpace. However,
eMarketer projects that US marketers will increase their spending 13.2% in
2010, to $1.3 billion.
Key questions the “Social Network Ad Spending” report answers:
- How much are marketers spending to advertise on social networks?
- What is driving Facebook' s growth as an advertising venue?
- What percentage of companies market via social networks - and is their
spending growing?
- What is the future of delivering targeted ads based on the social graph?
- And many others.....
eMarketer Reports - On Target and Up to Date
The Social Network Ad Spending report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make timely, well-informed business decisions.
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