Social Network Ad Spending: A Brighter Outlook Next Year

Table of Contents

Executive Summary

• US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - Social Network Ad Spending

Social Network Ad Spending

• US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
• US Online Social Network Advertising Spending, by Venue, 2008 & 2009 (millions and % of total)
• US, Non-US and Worldwide Online Advertising Spending on MySpace and Facebook, 2008 & 2009 (millions)
• US Online Social Network Advertising Spending, 2008-2011 (millions and % of total online ad spending)
• Comparative Estimates
  • Leading Social Networks, Ranked by US Online Advertising Revenues, 2009 & 2010 (millions, % change and % share)
  • US Online Advertising Revenues, by Company/Category, 2009 & 2010 (% share)
  • US Emerging Media Advertising Spending, by Media, 2006-2009 (millions)
  • US Interactive Marketing Spending, by Format, 2008-2014 (millions)
  • US Interactive Marketing Spending Growth, by Format, 2009-2014 (% change)
• Facebook
  • Top 20 Social Networking Sites Among US Internet Users, May 2008 & May 2009 (thousands of unique visitors and % change)
• MySpace
  • Top 10 US Web Publishers, Ranked by Total Display Ad Views, April 2009
  • Top 10 US Social Networking Sites, Ranked by Total Display Ad Views, April 2009 (millions and % share)
  • Top 10 UK Web Publishers, Ranked by Share of Online Display Ads, April 2009 (% of total)
• Other Sites
• Widgets and Applications

Marketer Usage

• US Marketers Whose Brand/Company Has an Active Presence on Social Networks, February 2009 (% of respondents)
• Interactive Marketing Tactics Used by US Marketers, 2007-2009 (% of respondents)
• Social Networking Activities of US Companies, April 2009 (% of respondents)
• Marketing Activities that Will Be Increased When the Recession Ends According to US Marketing Executives, April 2009 (% of respondents)
• Media Channel US Marketing Executives Would Like to Use to Develop Their Brand but Have Not Been Able to Implement, April 2009 (% of respondents)
• Change in Social Media Investment According to Social Media Marketers Worldwide, December 2008 (% of respondents)
• Comparative Estimates: Marketers Who Plan to Increase Spending on Social Media in 2009 (% of respondents)

Effectiveness of Social Network Advertising

• Advertising Channels that Perform Strongly for Their Company According to Marketers Worldwide, December 2008 (% of respondents)
• Attitudes of E-Mail Marketers* Worldwide** Toward the ROI of Select Online Marketing Tactics, January-February 2009 (% of respondents)
• Media Channels that Are Effective for Building Brand Equity According to US Marketing Executives, February 2007 & April 2009 (% of respondents)
• Primary Objectives of Social Media Marketing According to Marketers* Worldwide**, February-March 2009 (% of respondents)
• Benefits of Social Media Marketing According to US Marketers, January 2009 (% of respondents)
• US Social Media Users Who Rely on Social Media When Making Purchase Decisions, March 2009 (% of respondents)
• US Teen Internet Users Who Agree with Companies Using Select Advertising Platforms to Reach Them, May 2009 (on a scale of 1-5*)
• US Teen Internet Users Who Have Friended a Company on a Social Networking Site, May 2009 (% of respondents)

Targeting the Social Graph

• Lessons from Behavioral Targeting
  • Primary Reason US Agencies and Advertisers Use Ad Networks, 2007-2009 (% of respondents)
  • Types of Online Ad Targeting Used by US Agencies and Advertisers, 2007-2009 (% of respondents)
  • Online Marketing Tactics Used by US* Senior-Level Marketing Executives, by Budget Size, February-March 2009 (% of respondents)
  • Level of Concern About Aspects of Behavioral Targeting According to US* Senior-Level Marketing Executives, February-March 2009 (% of respondents)
  • US Internet Users' Attitudes Toward Advertisers Using Their Browsing History for Advertising Purposes, February 2009 (% of respondents)

Conclusions

Endnotes

• 104967
  • Comparative Estimates: Marketers Who Plan to Increase Spending on Social Media in 2009 (% of respondents)
• 104968 | 104969 | 104972
  • US Online Social Network Advertising Spending, 2008-2011 (millions and % change)
  • US Online Social Network Advertising Spending, 2008-2011 (millions and % of total online ad spending)
  • Key eMarketer Numbers - Social Network Ad Spending

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