Abstract
Growth in UK business-to-consumer (B2C) e-commerce sales (including travel)
slowed in 2008, as the recession became a reality for many consumers.
Unfortunately, the financial squeeze is expected to continue to influence
online buying activity through 2010.
The UK E-Commerce report analyzes the impact the economy has had on
online retailers and provides projections on the number of online buyers.
The news isn' t all bad.
A number of studies predict that UK consumers will do more shopping and buying
on the Web in 2009. This does not necessarily imply higher spending, however.
Lower prices online will bring down the cost of many purchases.
Nevertheless, millions of people are likely to spend a greater proportion of
their retail budget on the Web.
eMarketer estimates that 72.5% of UK Internet users ages 14 and older will buy
at least one item online in 2009. Between 2009 and 2013, the number of online
buyers will rise from 26.9 million to 31.8 million - over one-half of the UK
population.
Key questions the “UK E-Commerce” report answers:
- How is UK B2C e-commerce weathering the recession?
- What percentage of UK Internet users are buying goods and services online?
- How are the online shopping habits of UK Internet users changing?
- What features of retail Websites encourage consumers to purchase?
- And many others...
eMarketer Reports - On Target and Up to Date
The UK E-Commerce report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make timely, well-informed business decisions.
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