Table of Contents
Executive Summary
- UK Online Buyers* and Penetration, 2008-2013 (millions and % of Internet
users)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-UK E-Commerce
UK B2C E-Commerce Sales
- Comparative Estimates: UK B2C E-Commerce, 2008-2014 (billions)
- Comparative Estimates: UK Retail E-Commerce, 2009-2013 (billions)
UK E-Commerce in Context
- Online and Total Retail Sales
- Average Weekly Retail E-Commerce Sales in Great Britain, October
2008-March 2009 (millions and % of total retail sales)
- European Comparisons
- Average Number of Online Purchases According to Online Buyers in Western
Europe*, 2007 & 2008
Online Shoppers and Buyers
- Comparative Estimates: UK Online Buyers, 2008 (% of Internet users)
- UK Online Buyers, 2009 & 2014 (millions)
- Demographics of Online Buyers
- Online Shopping and Buying Activities of UK Female Internet Users, 2008
(% of respodents)
- Online Activities of UK Male Internet Users, by Age, 2008 (% of
respondents in each group)
- Online Shopping Behavior Among UK Internet Users, by Gender, December
2008 (% of respondents)
Online Shopping Habits and Attitudes
- Location, Frequency, Time Spent and Average Purchases
- Online Activities* of UK Internet Users, by Access Location,
November-December 2008 (% of respondents)
- Online Shopping Activities from Home vs. Work Among UK Internet Users,
January-May 2009 (% of total)
- Online Activities of UK Internet Users, by Frequency, November-December
2008 (% of respondents)
- Change in Time Spent on Online Activities According to UK Internet
Users, November-December 2008 (% of respondents)
- Change in Frequency of Visits to Select Website Types due to the
Recession According to UK Internet Users, December 2008 (% of respondents)
- Amount of Holiday Buying that UK Online Shoppers Plan to Conduct Online
in 2009 (% of respondents)
- Amount Spent Online* According to UK Online Buyers, November 2006 &
January 2009 (% of respondents)
- Reasons for Buying Online
- Reasons that UK Online Buyers Buy Online, October 2008 (% of respondents)
- Advantages of Shopping Online vs. in a Store According to UK Internet
Users, December 2008 (% of respondents)
- Reasons that UK Online Buyers Make Purchases Online, November 2006 &
January 2009 (% of respondents)
- Demographic Profile of UK Internet Users Who Plan to Change Where They
Shop due to the Recession, December 2008 (% of respondents)
- Planned Change* in Amount of Online vs. In-Store Purchases According to
UK Online Buyers, March 2009 (% of respondents)
- UK Online Shoppers Who Plan* to Spend More Time Online Searching for
Cheaper Versions of Items Previously Bought on High Street, April 2009 (% of
respondents)
- Shopping Channel Preferences According to US and UK Online Buyers, March
2009 (% of respondents)
- Site Features that Encourage Purchase
- Online Retail Site Features that Encourage Purchasing According to UK
Online Shoppers, 2008 (% of respondents)
- Most Influential Resource for Purchase Decisions According to UK
Internet Users, March 2009 (% of respondents)
- UK Internet Users Who Have Changed a Purchase Decision Based on an
Online Comment/Review, March 2009 (% of respondents)
- Online Shopping Habits of UK Internet Users, November 2008 (% of
respondents)
- Security Measures Taken by UK Online Buyers When Buying Online, October
2008 (% of respondents)
- UK Online Buyers Who Feel No Safer Buying Online Now Than Five Years
Ago, April 2009 (% of respondents)
- Concerns About Online Purchasing According to UK Online Shoppers,
November 2006 & January 2009 (% of respondents)
- Action Taken by UK Online Buyers If Preferred Payment Method Is Not
Available, April 2009 (% of respondents)
- Customer Satisfaction
- UK Customer Satisfaction Scores of the Top 20 UK Online Retailers,
November-December 2008 (100-point scale)
- UK Customer Satisfaction Scores of the Top 30 UK Online Retailers, by
Sales Channel, November-December 2008 (100-point scale)
- Nonbuyers
- Reasons that UK Consumers Do Not Buy Online, October 2008 (% of
respondents)
- Reasons that UK Internet Users Do Not Make Purchases Online, December
2008 (% of respondents)
- Reasons that UK Internet Users Have Not Made an Online Purchase*,
November 2006 & January 2009 (% of respondents)
Most Popular Purchases and Websites
- Preferred Channel for Buying CDs, Books and DVDs According to UK Internet
Users, March 2009 (% of respondents)
- Leading Retail Categories Among UK Online Buyers, 2008 (% of respondents)
- Preferred Channel for Buying Apparel According to UK Internet Users, March
2009 (% of respondents)
- Select Products that UK Internet Users Have Purchased* Online, June-August
2008 (% of respondents)
- UK Internet Users Who Have Bought Insurance or Financial Services Online,
March 2009 (% of respondents)
- Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, May 2009
- Online Travel
- Ways that the Internet Affects Travel Behavior According to UK Internet
Users, December 2008 (% of respondents)
- Travel Services Booked Online by UK Internet Users, March 2009 (% of
respondents)
- Average Annual Online Travel Spending According to UK Internet Users,
March 2009 (% of respondents)
M-Commerce
- Types of Products that UK M-Commerce Users Have Purchased via Mobile
Phone, March 2009 (% of respondents)
- Types of Products that US M-Commerce Users Have Purchased via Mobile
Phone, March 2009 (% of respondents)
- Primary Mobile Internet Activity of UK Mobile Internet Users,
February-April 2009 (% of respondents)
Trends to Watch
- Smaller Retailers Weigh Their Online Options
- Retail Channels Offered by Small and Medium-Sized UK Retailers, 2008 (%
of respondents)
- Small and Medium-Sized UK Retailers that Have or Plan to Have E-Commerce
Capabilities, 2008 (% of respondents)
- UK E-Tailers Selling More Abroad
Conclusions
Endnotes
- 105722
- Comparative Estimates: UK Online Buyers, 2008 (% of Internet users)
- 105727
- Comparative Estimates: UK B2C E-Commerce, 2008-2014 (billions)
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