Table of Contents
Executive Summary
- US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and % of
population)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Mobile Users and Usage
Mobile Subscribers
- Subscriber Growth
- Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
- US Mobile Phone Users, by Payment Plan, November 2008 & March 2009 (% of
respondents)
- Leading US Prepaid Mobile Service Provider Websites, Ranked by Unique
Visitors, March 2008 & March 2009 (thousands and % change)
- US Mobile Phone Users* Who Switched to Prepaid Mobile Service in the
Past Six Months due to the Economy**, March 2009 (% of respondents)
- Unique Visitors to Leading US Prepaid Mobile Service Provider Websites,
by Age, March 2009 (% of total)
- Growth of Organic vs. Paid Clicks to US Prepaid Mobile Service Provider
Websites, March 2009 (% change*)
- Subscriber Demographics
- US Consumers Who Have a Mobile Phone, by Age, February & March 2009 (%
of respondents in each group)
- Type of Phone Used to Receive Phone Calls According to US Consumers, by
Age, February & March 2009 (% of respondents)
- US Mobile Subscribers, by Age and Gender, May 2009
- US Mobile Subscribers, by Income, May 2009
- US Consumers Who Have Used the Internet on a Mobile Device, by
Race/Ethnicity, 2007 & 2009 (% of respondents in each group)
- Mobile-Only Households
- US Children and Adults in Households with Only Mobile Phone or No
Telephone Service, First half 2006-Second half 2008 (% of respondents in
each group)
- Demographic Profile of US Adults with Only Mobile Phone Service, First
half 2006-Second half 2008 (% of respondents in each group)
- Subscriber Preferences: Devices and Carriers
- US Mobile Phone Users Who Have Different Mobile Phones for Work and
Personal Use, June 2009 (% of repondents)
- Personal vs. Business Use of Mobile Devices Among US Mobile Subscribers,
2008 (% of respondents)
- US Mobile Subscribers, by Phone Type, 2008 (% of total)
- US Mobile Phone Users, by Phone Type, October 2008 (% of respondents)
- US Mobile Phone and Smartphone Users, by Age and Gender, December
2008-February 2009 (% of respondents)
- US Smartphone Users, by Operating System, May 2009
- US Mobile Phone and Smartphone Shipment Growth, 2008-2010 (% change)
- Smartphone Users in North America, 2008 & 2013 (millions)
- Leading Reasons that US Mobile Phone Users Chose Their Current Handset,
February-June 2008 (% of respondents)
- Select Features that US Mobile Phone Users Would Like to Have on Their
Mobile Phone, June 2009 (% of repondents)
- Corporate Profile of US Mobile Service Providers, Q1 2009
- Price Sensitivity
- Amount US Mobile Subscribers Are Willing to Pay for a New Mobile Phone,
2008 (% of respondents)
- Amount Spent per Month on Mobile Phone Service According to US Mobile
Subscribers, 2008 (% of respondents)
- Monthly Phone, Internet and TV Expenditures of US Households, 2008
- Expected Change in Mobile Phone Budgets* due to the Economy According to
US Web-Enabled Mobile Phone Users, by Service Plan, March 2009 (% of
respondents)
Attitudes and Usage
- US Internet Users Who Believe a Mobile Phone Is a Necessity, by
Generation, 2006 & 2009 (% of respondents)
- Attitudes of US Mobile Phone Users Toward Their Mobile Phones, June 2009
(% of repondents)
- Popular Activities
- Frequency with Which US Mobile Phone Users Use Select Mobile Content,
June 2009 (% of repondents)
- Mobile Content Activities of US Mobile Phone Users, 2007 & 2008 (% of
respondents)
- Mobile Content Used by US Mobile Device Owners, March-April 2009 (% of
respondents)
- Mobile Content Used by US Mobile Device Owners, by Race/Ethnicity,
March-April 2009 (% of respondents in each group)
- MMS Messages Sent in the US, 2007 & 2008 (billions)
- Average Text Messages Sent/Received per Month per US Mobile Phone
Subscriber, by Age, Q4 2008 & Q1 2009
- US Mobile Phone Users Who Send/Receive Text Messages, by Age, February &
March 2009 (% of respondents in each group)
- US Mobile Phone Users* Who Use Text Messaging, by Frequency, 2005-2008
(% of respondents)
- Demographic Profile of US Mobile Gamers, May 2009 (% reach in each group)
- US Mobile Game Downloaders, by Type, November 2007 & November 2008
(thousands and % change)
- Demographic Profile of US Mobile Music Listeners, May 2009 (% reach in
each group)
- Demographic Profile of US Mobile Social Media Users*, May 2009 (% reach
in each group)
- US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009
(thousands)
- US TV, Online Video and Mobile Video Viewers, by Age and Gender, Q1 2009
(% of total)
- Demographic Profile of US Mobile TV/Video Viewers, May 2009 (% reach in
each group)
- Time Spent Watching TV, Online Video and Mobile Video in the US, Q1
2008, Q4 2008 & Q1 2009 (hrs:mins)
- Time Spent Watching TV, Online Video and Mobile Video in the US, by Age,
Q1 2009 (hrs:mins)
- Average Time Spent per Day with Select Media Among US Consumers, by Age,
Spring & Fall 2008 (minutes)
Mobile Internet: Moving Closer to Mainstream
- US Mobile Internet Users and Penetration, 2008-2013 (millions and % of
mobile phone subscribers)
- US Internet Users and Mobile Internet Users, 2008-2013 (millions)
- US Unique Mobile Internet Subscribers and Penetration, Q1 2007-Q1 2009
(millions and % of total mobile subscribers)
- US Unique Mobile Internet Users, April 2008-March 2009 (millions)
- US Mobile Internet Users, by Service Provider, January-March 2009 (% share)
- US Mobile Internet Users, by Content Type, March 2009 (millions and %
change*)
- US Mobile Internet Users, by Brand, March 2009 (millions)
- Browsers versus Apps
- Leading US Mobile Application Categories, Ranked by Reach*, May 2009
- US Mobile Local Content* Users, by Access Method, March 2008 & March
2009** (millions and % change)
- US Smartphone and 3G Users Who Use Mobile Banking, by Access Method,
March 2009 (% of repondents)
Conclusion
Endnotes
- 103943
- US Internet Users and Mobile Internet Users, 2008-2013 (millions)
- 104007
- US Mobile Internet Users and Penetration, 2008-2013 (millions and % of
mobile phone subscribers)
- 104051
- US TV, Online Video and Mobile Video Viewers, Q1 2008, Q4 2008 & Q1 2009
(thousands)
- 104052 | 104053
- Time Spent Watching TV, Online Video and Mobile Video in the US, Q1
2008, Q4 2008 & Q1 2009 (hrs:mins)
- Time Spent Watching TV, Online Video and Mobile Video in the US, by Age,
Q1 2009 (hrs:mins)
- 104232
- US Mobile Phone Subscribers and Penetration, 2008-2013 (millions and %
of population)
- 105630
- Key eMarketer Numbers-Mobile Users and Usage
- 105631
- Comparative Estimates: US Mobile Phone Subscribers, 2008-2013 (millions)
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