Mobile Commerce: Ahead of Its Time

Table of Contents

Executive Summary

• US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
• Key Questions

The eMarketer View

Mobile Commerce Building Blocks

• US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
• US Smartphone Sales, Q1 2008 & Q1 2009 (% of total mobile phone sales)
• US Smartphone Sales, 2006 & 2008 (% of total mobile phone sales)
• Smartphone Sales in North America, 2008-2012 (millions of units)

Mobile Consumers' Attitudes and Behavior

• Demographic Profile of US Mobile Application Downloaders, Q1 2009 (% of respondents)
• Mobile Content and Activities of US Web-Enabled Mobile Phone Owners, March 2009 (% of respondents)
• Top Five Fastest-Growing US Mobile Content Categories*, January 2008 & January 2009 (thousands of daily unique users and % change)
• US Mobile Internet Users, by Content Type, March 2009 (millions and % change*)
• Shopping and Buying
  • Online Shopping Activities of US Online Buyers* Using a Desktop/Laptop vs. a Web-Enabled Mobile Phone, March 2009 (% of respondents)
  • Select Purchases that US Consumers Are Willing to Make via Mobile Phone, April-May 2009 (% of respondents)
  • Types of Products that US M-Commerce Users Have Purchased via Mobile Phone, March 2009 (% of respondents)
  • US Online Shoppers Who Have Used a Mobile Phone as Part of the In-Store Shopping Experience, December 2008 (% of respondents)
  • Ways that US Online Shoppers Have Used a Mobile Phone as Part of the In-Store Shopping Experience, December 2008 (% of respondents)
• Inhibitors
  • Reasons that US Web-Enabled Mobile Phone Owners Do Not Buy via Mobile Phone*, March 2009 (% of respondents)

Retailers

• Current State of Mobile Commerce Programs
  • US Retailers* with M-Commerce-Optimized Websites, by Industry, 2009 (% of sites)
  • Mobile Shopping Features Offered by US Online Retailers, Q1 2009 (% of respondents)
  • Areas in Which US Online Retailers Plan to Invest This Year to Increase Web Sales, May 2009 (% of respondents)
  • Level of Involvement with Mobile Merchandising and Marketing According to US Online Retailers, Q1 2009 (% of respondents)
  • US Retailers with an M-Commerce Strategy, April 2009 (% of respondents)
• The Costs and Benefits of Mobile Commerce
  • Obstacles in the Way of Beginning/Expanding M-Commerce Initiatives According to US Retailers, April 2009 (% of respondents)
  • Business Goals on Which M-Commerce Will Have a Big Effect According to US Retailers, April 2009 (% of respondents)
• Examples of Mobile Commerce Offerings

Conclusions

Endnotes

• 104007
  • US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
• 106054
  • US Retailers* with M-Commerce-Optimized Websites, by Industry, 2009 (% of sites)

Related Information and Links

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