Characteristics of Demand Response Customers: Utility Perspectives on C&I Participation and Motivation

Table of Contents

• Table of Contents
• Energy Insights Opinion
• Executive Summary
• The Main Points
• Introduction
  • Methodology
  • Figure: Energy Decision Maker Positions, 2005 Customer Insights Survey Sample
  • Table: Qualitative Research Utility Respondents
    • Types of demand response programs
• Key C&I DR Customer Characteristics
  • The "big dogs" dominate
    • Permitting on-site generators for demand response
    • Table: Comparison of Respondent Characteristics
• Business Types
• What Customers Want and What They Want to Avoid
  • How much money do customers want and need?
    • Figure: Estimated Load Reduction Participation by Incentive
    • Figure: Demand Response Customer Market Segmentation
    • Customers want prompt payment
  • Notification methods
  • Figure: Likely CPP Participants' Program Preferences
  • Knowledge and tools
  • Table: Current Demand Response Participants' Familiarity with Terms (%)
  • Figure: Tools and Equipment That Will Increase Participation in Demand Response, by Respondent Interest
    • Case Study: University of Vermont
  • Trade allies and viral marketing
• Notes
  • Synopsis