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Market Research Report

U.S. Utilities 2008 Go-to-Market Strategy Guide

Published by Energy Insights Contact us : +1-860-674-8796
Published 2008/03 Content info Pages: 24
Product code ENER64244
Price From  US $ 4500 Order/Price list
US $ 4500 PDF by E-mail (Single User License)
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Description TOC

Abstract

This annual strategy guide presents a comprehensive view of the IT trends, challenges, and opportunities that will shape the U.S. utility industry in 2008. From reporting on the general health of the industry, zeroing in on the fastest-growing geographic segments and top technology buyers, to key IT budget and industry metrics, this guide gives utility companies and IT vendors serving the utility industry a bird' s-eye view of everything they need to know to build a go-to-market plan for the coming year. With its unique blend of key historical data and top predictions for 2008, this document is an essential tool for sales territory planning, resource allocation, and vertical market strategy refinement.

"The utility industry is abuzz today with many opportunities that can benefit from investing in IT. There is growing excitement about technologies such as smart metering, intelligent grid, and renewable energy, but a look at utility IT spending still shows a difference between the buzz and reality. Growth in utility IT spending will be a modest 5.9%." - Rick Nicholson, research vice president, Energy Insights

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