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Home > Category > Food >

Market Research Report

Alcoholic Drinks in Austria

Published by Euromonitor International Contact us : +1-860-674-8796
Published 2009/06 Content info Tables: 170
Product code EO100136
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Description TOC
  • ALCOHOLIC DRINKS IN AUSTRIA : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Good growth due to rising income levels
  • Domestic brands showed a good performance
  • Strong brewers in lead
  • Price-sensitive consumers seek out off-trade bargains
  • Stronger growth ahead thanks to domestic innovation
  • KEY TRENDS AND DEVELOPMENTS
  • Players appeal to new tourist groups
  • Growing interest in socialising at home
  • Discounters continue to gain share
  • Austrian products appeal to patriotic consumers
  • Specialist retailers
    • Summary 1 Leading Specialist Retailers 2007
  • Market merger and acquisition activity
  • LEGISLATION
  • TAXATION AND DUTY LEVIES
    • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
    • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
    • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
    • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
    • Table 5 Selling Margin of a Typical Imported Wine Brand 2008
    • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
    • Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
  • OPERATING ENVIRONMENT
  • MARKET INDICATORS
    • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
  • MARKET DATA
    • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
    • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
    • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
    • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
    • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
    • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
    • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
    • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
    • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
    • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
    • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
    • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
    • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
    • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
    • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
  • DEFINITIONS
    • Summary 2 Research Sources
  • LOCAL COMPANY PROFILES - AUSTRIA
  • BRAU UNION ÖTSTERREICH AG - ALCOHOLIC DRINKS - AUSTRIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 3 Brau-Union ötsterreich AG: Key Facts
    • Summary 4 Brau-Union ötsterreich AG: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 5 Brau-Union ötsterreich AG: Production Sites 2008
  • COMPETITIVE POSITIONING
    • Summary 6 Brau-Union ötsterreich AG: Competitive Position 2007
  • OTTAKRINGER BRAUEREI AG - ALCOHOLIC DRINKS - AUSTRIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 7 Ottakringer Brauerei AG: Key Facts
    • Summary 8 Ottakringer Brauerei AG: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 9 Ottakringer Brauerei AG: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 10 Ottakringer Brauerei AG: Competitive Position 2007
  • SPITZ GESMBH, S - ALCOHOLIC DRINKS - AUSTRIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 11 Spitz GesmbH KG: Key Facts
    • Summary 12 Spitz GesmbH KG: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 13 Spitz GesmbH KG: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 14 Spitz GesmbH KG: Competitive Position 2007
  • STIEGLBRAUEREI SALZBURG - ALCOHOLIC DRINKS - AUSTRIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 15 Stieglbrauerei zu Salzburg GmbH: Key Facts
    • Summary 16 Stieglbrauerei zu Salzburg GmbH: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 17 Stieglbrauerei zu Salzburg GmbH: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 18 Stieglbrauerei zu Salzburg GmbH: Competitive Position 2007
  • WEINKELLEREI LENZ MOSER AG - ALCOHOLIC DRINKS - AUSTRIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 19 Weinkellerei Lenz Moser AG: Key Facts
    • Summary 20 Weinkellerei Lenz Moser AG: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 21 Weinkellerei Lenz Moser AG: Production Statistics 2007
  • COMPETITIVE POSITIONING
    • Summary 22 Weinkellerei Lenz Moser AG: Competitive Position 2007
  • BEER IN AUSTRIA
  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Lager price band methodology
    • Summary 23 Lager by Price Band 2008
  • Published data comparisons
    • Table 24 Number of Breweries 2002-2007
  • SECTOR DATA
    • Table 25 Sales of Beer by Subsector: Total Volume 2003-2008
    • Table 26 Sales of Beer by Subsector: Total Value 2003-2008
    • Table 27 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
    • Table 28 Sales of Beer by Subsector: % Total Value Growth 2003-2008
    • Table 29 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
    • Table 30 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
    • Table 31 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
    • Table 32 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
    • Table 33 Beer: Production, Imports and Exports: Total Volume 2002-2007
    • Table 34 Beer Exports by Country of Destination: Total Volume 2002-2007
    • Table 35 Beer Exports by Country of Destination: Total Value 2002-2007
    • Table 36 Beer Imports by Country of Origin: Total Volume 2002-2007
    • Table 37 Beer Imports by Country of Origin: Total Value 2002-2007
    • Table 38 Company Shares of Beer by National Brand Owner 2003-2007
    • Table 39 Company Shares of Beer by Global Brand Owner 2003-2007
    • Table 40 Brand Shares of Beer 2004-2007
    • Table 41 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
    • Table 42 Forecast Sales of Beer by Subsector: Total Value 2008-2013
    • Table 43 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
    • Table 44 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
  • CIDER/PERRY IN AUSTRIA
  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Published data comparisons
  • SECTOR DATA
    • Table 45 Sales of Cider/Perry: Total Volume 2003-2008
    • Table 46 Sales of Cider/Perry: Total Value 2003-2008
    • Table 47 Sales of Cider/Perry: % Total Volume Growth 2003-2008
    • Table 48 Sales of Cider/Perry: % Total Value Growth 2003-2008
    • Table 49 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008
    • Table 50 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008
    • Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008
    • Table 52 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008
    • Table 53 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007
    • Table 54 Cider/Perry Exports by Country of Destination : Total Volume 2002-2007
    • Table 55 Cider/Perry Exports by Country of Destination: Total Value 2002-2007
    • Table 56 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007
    • Table 57 Cider/Perry Imports by Country of Origin: Total Value 2002-2007
    • Table 58 Company Shares of Cider/Perry by Global Brand Owner 2003-2007
    • Table 59 Forecast Sales of Cider/Perry: Total Volume 2008-2013
    • Table 60 Forecast Sales of Cider/Perry: Total Value 2008-2013
    • Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013
    • Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013
  • RTDS/HIGH-STRENGTH PREMIXES IN AUSTRIA
  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Published data comparisons
  • SECTOR DATA
    • Table 63 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
    • Table 64 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
    • Table 65 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
    • Table 66 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
    • Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
    • Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
    • Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
    • Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
    • Table 71 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
    • Table 72 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
    • Table 73 Brand Shares of RTDS/High-strength Premixes 2004-2007
    • Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
    • Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
    • Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
    • Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
  • WINE IN AUSTRIA
  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • Published data comparisons
  • SECTOR DATA
    • Table 78 Sales of Wine by Subsector: Total Volume 2003-2008
    • Table 79 Sales of Wine by Subsector: Total Value 2003-2008
    • Table 80 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
    • Table 81 Sales of Wine by Subsector: % Total Value Growth 2003-2008
    • Table 82 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
    • Table 83 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
    • Table 84 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
    • Table 85 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
    • Table 86 Volume Sales of Still Red Wine by Price Segment 2003-2008
    • Table 87 Volume Sales of Still White Wine by Price Segment 2003-2008
    • Table 88 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
    • Table 89 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
    • Table 90 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
    • Table 91 Sales of Still White Wine by Grape/Varietal Type 2003-2008
    • Table 92 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
    • Table 93 Sales of Still Red Wine by Quality Classification 2003-2008
    • Table 94 Sales of Still White Wine by Quality Classification 2003-2008
    • Table 95 Sales of Still Rosé Wine by Quality Classification 2003-2008
    • Table 96 Wine Production, Imports and Exports: Total Volume 2002-2007
    • Table 97 Wine Exports by Country of Destination: Total Volume 2002-2007
    • Table 98 Wine Exports by Country of Destination: Total Value 2002-2007
    • Table 99 Wine Imports by Country of Origin: Total Volume 2002-2007
    • Table 100 Wine Imports by Country of Origin: Total Value 2002-2007
    • Table 101 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
    • Table 102 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
    • Table 103 Brand Shares of Still Light Grape Wine 2004-2007
    • Table 104 Company Shares of Champagne by National Brand Owner 2004-2007
    • Table 105 Company Shares of Champagne by Global Brand Owner 2004-2007
    • Table 106 Brand Shares of Champagne 2004-2007
    • Table 107 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
    • Table 108 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
    • Table 109 Brand Shares of Other Sparkling Wine 2004-2007
    • Table 110 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
    • Table 111 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
    • Table 112 Brand Shares of Fortified Wine and Vermouth 2004-2007
    • Table 113 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
    • Table 114 Forecast Sales of Wine by Subsector: Total Value 2008-2013
    • Table 115 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
    • Table 116 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
  • SPIRITS IN AUSTRIA
  • HEADLINES
  • TRENDS
  • PRODUCTION, IMPORTS AND EXPORTS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Vodka, gin and other blended Scotch whisky Price band methodology
  • Published data comparisons
  • SECTOR DATA
    • Table 117 Sales of Spirits by Subsector: Total Volume 2003-2008
    • Table 118 Sales of Spirits by Subsector: Total Value 2003-2008
    • Table 119 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
    • Table 120 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
    • Table 121 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
    • Table 122 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
    • Table 123 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
    • Table 124 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
    • Table 125 Sales of Gin by Premium/Super-premium Split 2003-2008
    • Table 126 Sales of Vodka by Premium/Super-premium Split 2003-2008
    • Table 127 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
    • Table 128 Spirits Production, Imports and Exports: Total Volume 2002-2007
    • Table 129 Spirits Exports by Country of Destination: Total Volume 2002-2007
    • Table 130 Spirits Exports by Country of Destination: Total Value 2002-2007
    • Table 131 Spirits Imports by Country of Origin: Total Volume 2002-2007
    • Table 132 Spirits Imports by Country of Origin: Total Value 2002-2007
    • Table 133 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
    • Table 134 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
    • Table 135 Vodka Production, Imports and Exports: Total Volume 2002-2007
    • Table 136 Gin Production, Imports and Exports: Total Volume 2002-2007
    • Table 137 Rum Production, Imports and Exports: Total Volume 2002-2007
    • Table 138 Tequila Production, Imports and Exports: Total Volume 2002-2007
    • Table 139 Liqueurs Production: Total Volume 2002-2007
    • Table 140 Other Spirits Production: Total Volume 2002-2007
    • Table 141 Company Shares of Spirits by National Brand Owner 2003-2007
    • Table 142 Company Shares of Spirits by Global Brand Owner 2003-2007
    • Table 143 Brand Shares of Spirits 2004-2007
    • Table 144 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
    • Table 145 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
    • Table 146 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
    • Table 147 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Related Report
Spirits in Denmark to 2013 Spirits in Slovenia to 2013 Pubs - Ireland - October 2009 Wine - US - October 2009 Alcohol Ready to Drink (RTDs) - UK - September 2009
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