Table of Contents
Domestic Electrical Appliances in Italy
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Economic Crisis Affects Household Expenditure
Personal Small Electrical
Appliances Drive Sales
Domestic Electrical Appliances Benefits From
Lifestyle Changes
Increased Attention on the Environment From Both
Consumers and Manufacturers
the Kitchen Becomes the Hub of Increasingly
Small Homes
Key Trends and Developments
Consumer Credit Continues To
Boost Sales of Domestic Electrical Appliances
Consumers Are Interested in
Brand Reliability, Innovation and Post-purchasing Assistance, But Also Green
Technology
Electrical Goods Retailers Multiples and Hypermarkets Win the
Distribution Competition
Eroded Purchasing Power Negatively Influences
Household Expenditure on Domestic Electrical Appliances
Italian Companies
Abandon the Impossible Price Battle Against Asian Manufacturers
Lifestyles
and Demographic Makeup Accelerates Sales of Appliances
Market
Indicators
Table 1 Household Penetration of Selected Total Stock Domestic
Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement
Cycles of Domestic Electrical Appliances by Sector 2008
Market Data
Table 3 Sales of Domestic Electrical Appliances by Sector: Volume
2003-2008
Table 4 Sales of Domestic Electrical Appliances by Sector: Value
2003-2008
Table 5 Sales of Domestic Electrical Appliances by Sector: %
Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by
Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances
by Sector and by Built-in/Freestanding Split: Volume 2003-2008
Table 8
Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding
Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector
and by Built-in/Freestanding Split: % Volume Growth 2003-2008
Table 10
Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding
Split: % Value Growth 2003-2008
Table 11 Company Shares of Large Kitchen
Appliances 2004-2008
Table 12 Brand Shares of Large Kitchen Appliances
2005-2008
Table 13 Company Shares of Small Kitchen Appliances
(Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances
(Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution
Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic
Electrical Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales
of Domestic Electrical Appliances by Sector: Value 2008-2013
Table 18
Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth
2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by
Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: Volume 2008-2013
Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2008-2013
Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: %
Volume Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen
Appliances by Sector and by Built-in/Freestanding Split: % Value Growth
2008-2013
Definitions
Summary 1 Research Sources
Antonio Merloni
SpA
Strategic Direction
Key Facts
Summary 2 Antonio Merloni SpA:
Key Facts
Summary 3 Antonio Merloni SpA: Operational Indicators
Company Background
Production
Summary 4 Antonio Merloni SpA:
Production Statistics 2008
Competitive Positioning
Summary 5 Antonio
Merloni SpA: Competitive Position 2008
Bimar SpA
Strategic
Direction
Key Facts
Summary 6 Bimar SpA: Key Facts
Summary 7 Bimar
SpA: Operational Indicators
Company Background
Production
Summary
8 Bimar SpA: Production Statistics 2008
Competitive Positioning
Summary 9 Bimar SpA: Competitive Position 2008
De' longhi SpA
Strategic
Direction
Key Facts
Summary 10 De' Longhi SpA: Key Facts
Summary 11
De' Longhi SpA: Operational Indicators
Company Background
Production
Summary 12 De' Longhi SpA: Production Statistics 2008
Competitive Positioning
Summary 13 De' Longhi SpA: Competitive Position
2007
Polti SpA
Strategic Direction
Key Facts
Summary 14 Polti
SpA: Key Facts
Summary 15 Polti SpA: Operational Indicators
Company
Background
Production
Summary 16 Polti SpA: Production Statistics
2008
Competitive Positioning
Summary 17 Polti SpA: Competitive
Position 2008
Saeco International Group SpA
Strategic Direction
Key Facts
Summary 18 Saeco International Group SpA: Key Facts
Summary
19 Saeco International Group SpA: Operational Indicators
Company
Background
Production
Summary 20 Saeco International Group SpA:
Production Statistics 2008
Competitive Positioning
Summary 21 Saeco
International Group SpA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24
Sales of Refrigeration Appliances by Subsector: Volume 2003-2008
Table 25
Sales of Refrigeration Appliances by Subsector: Value 2003-2008
Table 26
Sales of Refrigeration Appliances by Subsector: % Volume Growth 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector: % Value Growth
2003-2008
Table 28 Sales of Fridge Freezers by Format: % Breakdown
2004-2008
Table 29 Sales of Fridges by Format: % Breakdown 2004-2008
Table 30 Sales of Freezers by Format: % Breakdown 2004-2008
Table 31 Sales
of Fridge Freezers by Volume Capacity: % Breakdown 2004-2008
Table 32
Sales of Fridges by Volume Capacity: % Breakdown 2004-2008
Table 33 Sales
of Freezers by Volume Capacity: % Breakdown 2004-2008
Table 34 Sales of
Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2008
Table 35
Company Shares of Refrigeration Appliances 2004-2008
Table 36 Brand Shares
of Refrigeration Appliances 2005-2008
Table 37 Company Shares of Built-in
Fridge Freezers 2004-2008
Table 38 Company Shares of Freestanding Fridge
Freezers 2004-2008
Table 39 Company Shares of Built-in Fridges
2004-2008
Table 40 Company Shares of Freestanding Fridges 2004-2008
Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2008-2013
Table 42 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2008-2013
Table 43 Forecast Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2008-2013
Table 44 Forecast Sales
of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 45 Sales of Home Laundry Appliances by Subsector: Volume
2003-2008
Table 46 Sales of Home Laundry Appliances by Subsector: Value
2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2003-2008
Table 48 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2003-2008
Table 49 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008
Table 50 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2008
Table 51 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 52 Company
Shares of Home Laundry Appliances 2004-2008
Table 53 Brand Shares of Home
Laundry Appliances 2005-2008
Table 54 Forecast Sales of Home Laundry
Appliances by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Home
Laundry Appliances by Subsector: Value 2008-2013
Table 56 Forecast Sales
of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table
57 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of Dishwashers by Subsector: Volume
2003-2008
Table 59 Sales of Dishwashers by Subsector: Value 2003-2008
Table 60 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table
62 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 63 Company
Shares of Dishwashers 2004-2008
Table 64 Brand Shares of Dishwashers
2005-2008
Table 65 Forecast Sales of Dishwashers by Subsector: Volume
2008-2013
Table 66 Forecast Sales of Dishwashers by Subsector: Value
2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2008-2013
Table 68 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 69 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008
Table 70 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008
Table 71 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 72 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2003-2008
Table 73 Sales of
Cookers by Gas/Electric: % Breakdown 2003-2008
Table 74 Sales of Range
Cookers by Format: % Breakdown 2003-2008
Table 75 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2003-2008
Table 76 Sales of Built-in
Hobs by Format: % Breakdown 2003-2008
Table 77 Sales of Freestanding Hobs
by Format: % Breakdown 2003-2008
Table 78 Company Shares of Large Cooking
Appliances 2004-2008
Table 79 Brand Shares of Large Cooking Appliances
2005-2008
Table 80 Company Shares of Cookers 2004-2008
Table 81
Company Shares of Range Cookers 2004-2008
Table 82 Company Shares of Ovens
2004-2008
Table 83 Company Shares of Hobs 2004-2008
Table 84 Company
Shares of Built-in Hobs 2004-2008
Table 85 Company Shares of Freestanding
Hobs 2004-2008
Table 86 Company Shares of Cooker Hoods 2004-2008
Table
87 Company Shares of Built-in Cooker Hoods 2004-2008
Table 88 Company
Shares of Freestanding Cooker Hoods 2004-2008
Table 89 Forecast Sales of
Large Cooking Appliances by Subsector: Volume 2008-2013
Table 90 Forecast
Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 91
Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth
2008-2013
Table 92 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 93 Sales of Microwaves by
Subsector: Volume 2003-2008
Table 94 Sales of Microwaves by Subsector:
Value 2003-2008
Table 95 Sales of Microwaves by Subsector: % Volume Growth
2003-2008
Table 96 Sales of Microwaves by Subsector: % Value Growth
2003-2008
Table 97 Company Shares of Microwaves 2004-2008
Table 98
Brand Shares of Microwaves 2005-2008
Table 99 Microwaves by Distribution
Format: % Analysis 2003-2008
Table 100 Forecast Sales of Microwaves by
Subsector: Volume 2008-2013
Table 101 Forecast Sales of Microwaves by
Subsector: Value 2008-2013
Table 102 Forecast Sales of Microwaves by
Subsector: % Volume Growth 2008-2013
Table 103 Forecast Sales of
Microwaves by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 104 Sales of
Food Preparation Appliances by Subsector: Volume 2003-2008
Table 105 Sales
of Food Preparation Appliances by Subsector: Value 2003-2008
Table 106
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2003-2008
Table 107 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2003-2008
Table 108 Company Shares of Food Preparation
Appliances 2004-2008
Table 109 Brand Shares of Food Preparation Appliances
2005-2008
Table 110 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013
Table 111 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013
Table 112 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 113
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 114 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008
Table 115 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008
Table 116 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008
Table 117 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 118 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008
Table 119 Company Shares of
Small Cooking Appliances 2004-2008
Table 120 Brand Shares of Small Cooking
Appliances 2005-2008
Table 121 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013
Table 122 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013
Table 123 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 124
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 125 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008
Table 126 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008
Table 127 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 128 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008
Table 129 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008
Table 130 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008
Table 131 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 132
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013
Table 133 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 134 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 135 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008
Table 136 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 137 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
Table 138 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008
Table 139 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008
Table 140 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008
Table 141 Company Shares of Vacuum Cleaners
2004-2008
Table 142 Brand Shares of Vacuum Cleaners 2005-2008
Table
143 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table
144 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table
145 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013
Table 146 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 147 Sales of Irons: 2003-2008
Table
148 Sales of Irons: % Growth 2003-2008
Table 149 Unit Sales of Irons by
Format: % Breakdown 2004-2008
Table 150 Company Shares of Irons
2004-2008
Table 151 Brand Shares of Irons 2005-2008
Table 152 Forecast
Sales of Irons: 2008-2013
Table 153 Forecast Sales of Irons: % Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 154 Sales of Personal Care Appliances: 2003-2008
Table 155 Sales of Personal Care Appliances: % Growth 2003-2008
Table 156
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 157
Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 158 Company
Shares of Personal Care Appliances 2004-2008
Table 159 Brand Shares of
Personal Care Appliances 2005-2008
Table 160 Forecast Sales of Personal
Care Appliances: 2008-2013
Table 161 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 162 Sales of Air Treatment
Products: 2003-2008
Table 163 Sales of Air Treatment Products: % Growth
2003-2008
Table 164 Company Shares of Air Treatment Products 2004-2008
Table 165 Brand Shares of Air Treatment Products 2005-2008
Table 166
Forecast Sales of Air Treatment Products: 2008-2013
Table 167 Forecast
Sales of Air Treatment Products: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 168
Retail Sales of Heating Appliances: 2003-2008
Table 169 Retail Sales of
Heating Appliances: % Growth 2003-2008
Table 170 Company Shares of Heating
Appliances 2004-2008
Table 171 Brand Shares of Heating Appliances
2005-2008
Table 172 Forecast Sales of Heating Appliances: 2008-2013
Table 173 Forecast Sales of Heating Appliances: % Growth 2008-2013
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