Retailing in Norway

Table of Contents

Retailing in Norway
Euromonitor International
September 2009
List of Contents and Tables
Executive Summary
Strong Growth Continues for Retail Value Through 2008
Greater Convergence of Retail Channels in 2008
Norgesgruppen As, Coop Norge As, Reitangruppen As and Ica Norge As Lead Retailing in Norway
Store-based Shopping Remains Most Popular
Consumers Will Continue To Shop
Key Trends and Developments
Increasing Demand for Value Brands
Market Indicators
Table 1 Employment in Retailing 2003-2008
Market Data
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
Appendix
Operating Environment
Cash and Carry/warehouse Clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008
Table 23 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008
Definitions
Summary 1 Research Sources
Alliance Unichem Norge As
Strategic Direction
Key Facts
Summary 2 Alliance Unichem Norge AS: Key Facts
Summary 3 Alliance Unichem Norge AS: Operational Indicators
Company Background
Private Label
Summary 4 Boots Apotek AS: Private Label Portfolio
Competitive Positioning
Summary 5 Alliance Unichem Norge AS: Competitive Position 2008
Byggmakker / Norgros As
Strategic Direction
Key Facts
Summary 6 Byggmakker / Norgros AS: Key Facts
Summary 7 Byggmakker / Norgros AS: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Byggmakker / Norgros AS: Competitive Position 2008
Coop Norge As
Strategic Direction
Key Facts
Summary 9 Coop Norge AS: Key Facts
Summary 10 Coop Norge AS: Operational Indicators
Company Background
Private Label
Summary 11 Coop Norge AS: Private Label Portfolio
Competitive Positioning
Summary 12 Coop Norge AS: Competitive Position 2008
Elkjøp Nordic As
Strategic Direction
Key Facts
Summary 13 Elkjøp Nordic AS: Key Facts
Summary 14 Elkjop Nordic AS: Operational Indicators
Company Background
Competitive Positioning
Summary 15 Elkjøp Nordic AS: Competitive Position 2008
Gresvig Asa
Strategic Direction
Key Facts
Summary 16 Gresvig ASA: Key Facts
Summary 17 Gresvig ASA: Operational Indicators
Company Background
Private Label
Summary 18 Gresvig ASA: Private Label Portfolio
Competitive Positioning
Summary 19 Gresvig ASA: Chains within Sports Goods Division
Summary 20 Gresvig ASA: Chains within Textile Division
Summary 21 Gresvig ASA: Competitive Position 2008
Ica Norge As
Strategic Direction
Key Facts
Summary 22 ICA Norge AS: Key Facts
Summary 23 ICA Norge AS: Operational Indicators
Private Label
Summary 24 ICA Norge AS: Private Label Portfolio
Competitive Positioning
Summary 25 ICA Norge AS: Competitive Position 2008
Ikea Group
Strategic Direction
Key Facts
Summary 26 IKEA Group: Key Facts
Summary 27 IKEA Group: Operational Indicators
Company Background
Competitive Positioning
Summary 28 IKEA Group: Competitive Position 2008
Komplett As
Strategic Direction
Key Facts
Summary 29 Komplett AS: Key Facts
Summary 30 Komplett AS: Operational Indicators
Company Background
Competitive Positioning
Summary 31 Komplett AS: Competitive Position 2008
Nille As
Strategic Direction
Key Facts
Summary 32 Nille AS: Key Facts
Summary 33 Nille AS: Operational Indicators
Company Background
Competitive Positioning
Summary 34 Nille: Competitive Position 2008
Norgesgruppen As
Strategic Direction
Key Facts
Summary 35 Norgesgruppen AS: Key Facts
Summary 36 Norgesgruppen AS: Operational Indicators
Company Background
Private Label
Summary 37 Norgesgruppen AS: Private Label Portfolio
Competitive Positioning
Summary 38 Norgesgruppen AS: Competitive Position 2008
Redcats As
Strategic Direction
Key Facts
Summary 39 Redcats AS: Key Facts
Summary 40 Recats AS: Operational Indicators
Company Background
Summary 41 Redcats AB: Main Brands
Private Label
Summary 42 Redcats AS: Private Label Portfolio
Competitive Positioning
Summary 43 Redcats AS: Competitive Position 2008
Reitan Service Handel As
Strategic Direction
Key Facts
Summary 44 Reitan Service Handel AS: Key Facts
Summary 45 Reitan Servicehandel AS: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 46 Reitan Service Handel AS: Competitive Position 2008
Reitangruppen As
Strategic Direction
Summary 47 Reitangruppen AS: Key Facts
Summary 48 Rema 1000: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 49 Reitangruppen AS: Competitive Position 2008
Varner-gruppen As
Strategic Direction
Key Facts
Summary 50 Varner-Gruppen AS: Key Facts
Summary 51 Varner-Gruppen AS: Operational Indicators
Company Background
Private Label
Summary 52 Varner-Gruppen AS: Private Label Portfolio
Competitive Positioning
Summary 53 Varner-Gruppen AS: Competitive Position 2008
Vinmonopolet As
Strategic Direction
Key Facts
Summary 54 Vinmonopolet AS: Key Facts
Summary 55 Vinmonopolet AS: Operational Indicators
Company Background
Competitive Positioning
Summary 56 Vinmonopolet AS: Competitive Position 2008
Overview
Sector Data
Table 24 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 26 Hypermarkets Company Shares by Value 2004-2008
Table 27 Hypermarkets Brand Shares by Value 2005-2008
Table 28 Hypermarkets Brand Shares by Outlets 2005-2008
Table 29 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 34 Supermarkets Company Shares by Value 2004-2008
Table 35 Supermarkets Brand Shares by Value 2005-2008
Table 36 Supermarkets Brand Shares by Outlets 2005-2008
Table 37 Supermarkets Brand Shares by Selling Space 2005-2008
Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Competitive Landscape
Prospects
Sector Data
Table 40 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 41 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 42 Discounters Company Shares by Value 2004-2008
Table 43 Discounters Brand Shares by Value 2005-2008
Table 44 Discounters Brand Shares by Outlets 2005-2008
Table 45 Discounters Brand Shares by Selling Space 2005-2008
Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 48 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 50 Convenience Stores Company Shares by Value 2004-2008
Table 51 Convenience Stores Brand Shares by Value 2005-2008
Table 52 Convenience Stores Brand Shares by Outlets 2005-2008
Table 53 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 58 Forecourt Retailers Company Shares by Value 2004-2008
Table 59 Forecourt Retailers Brand Shares by Value 2005-2008
Table 60 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 61 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 66 Mixed Retailers Company Shares by Value 2004-2008
Table 67 Mixed Retailers Brand Shares by Value 2005-2008
Table 68 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 69 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 74 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 75 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 76 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 77 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 82 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 84 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 85 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 90 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 92 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 93 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 96 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 97 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 98 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 102 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 103 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 106 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 112 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 113 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 114 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 118 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 119 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 120 Vending: Value 2003-2008
Table 121 Vending: % Value Growth 2003-2008
Table 122 Vending Company Shares by Value 2004-2008
Table 123 Vending Brand Shares by Value 2005-2008
Table 124 Vending Forecasts: Value 2008-2013
Table 125 Vending Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 126 Homeshopping: Value 2003-2008
Table 127 Homeshopping: % Value Growth 2003-2008
Table 128 Homeshopping Company Shares by Value 2004-2008
Table 129 Homeshopping Brand Shares by Value 2005-2008
Table 130 Homeshopping Forecasts: Value 2008-2013
Table 131 Homeshopping Forecasts: % Value Growth 2008-2013
Headlines
Trends
Table 132 Purchasing of Goods or Services over Internet by Total Population
Table 133 Goods and services bought or ordered over the Internet for private use, the last 12 months, by age; 2nd quarter of 2007
Competitive Landscape
Prospects
Sector Data
Table 134 Internet Retailing: Value 2003-2008
Table 135 Internet Retailing: % Value Growth 2003-2008
Table 136 Internet Retailing Company Shares by Value 2004-2008
Table 137 Internet Retailing Brand Shares by Value 2005-2008
Table 138 Internet Retailing Forecasts: Value 2008-2013
Table 139 Internet Retailing Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 140 Direct Selling: Value 2003-2008
Table 141 Direct Selling: % Value Growth 2003-2008
Table 142 Direct Selling Company Shares by Value 2004-2008
Table 143 Direct Selling Brand Shares by Value 2005-2008
Table 144 Direct Selling Forecasts: Value 2008-2013
Table 145 Direct Selling Forecasts: % Value Growth 2008-2013