OTC Healthcare in China

OTC HEALTHCARE IN CHINA

Executive Summary

• Growing Health Awareness and Disposable Incomes Fuel Growth
• Vitamins and Dietary Supplements Lead Growth
• Amway Leads Fragmented OTC Healthcare
• Chemists/pharmacies Lead But Direct Selling Grows Fastest
• Steady Growth for Forecast Period

Key Trends and Developments

• Rising Health-consciousness and Self-medication
• Convenience Becomes Increasingly Important
• Lifestyle Changes Shape Growth
• Players Increasingly Focus on Specific Consumer Targets
• Deep-rooted Tradition Impacts OTC Healthcare

Territory Key Trends and Developments

• East China
• Mid China
• North and Northeast China
• Northwest China
• South China
• Southwest China

Market Indicators

• Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
• Table 2 Life Expectancy at Birth 2003-2008

Market Data

• Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
• Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
• Table 5 Sales of OTC Healthcare by Region: Value 2003-2008
• Table 6 Sales of OTC Healthcare by Region: % Value Growth 2003-2008
• Table 7 OTC Healthcare Company Shares by Value 2004-2008
• Table 8 OTC Healthcare Brand Shares by Value 2005-2008
• Table 9 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
• Table 10 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
• Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
• Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
• Table 13 Forecast Sales of OTC Healthcare by Region: Value 2008-2013
• Table 14 Forecast Sales of OTC Healthcare by Region: % Value Growth 2008-2013

Appendix

• OTC Registration and Classification
• Vitamins & Dietary Supplements Registration and Classification
• Self-medication and Preventative Medicine
• Generics
• Switches
  • Summary 1 OTC Healthcare Switches 2005-2007
• Definitions
  • Summary 2 Research Sources

LOCAL COMPANY PROFILES - CHINA

Amway (china) Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 3 Amway (China) Co. Ltd.: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Amway (China) Co. Ltd.: Competitive Position 2008

Bristol-Myers Squibb (shanghai) Trading Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 5 Bristol-Myers Squibb (Shanghai) Trading Co. Ltd.: Key Facts
• Company Background
• Production
  • Summary 6 Bristol-Myers Squibb (Shanghai) Trading Co. Ltd.: Production Statistics 2008
• Competitive Positioning
  • Summary 7 Bristol-Myers Squibb (Shanghai) Trading Co. Ltd.: Competitive Position 2008

GlaxoSmithKline (tianjin) Pharm Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 8 GlaxoSmithKline (Tianjin) Pharm Co. Ltd.: Key Facts
• Company Background
• Production
  • Summary 9 GlaxoSmithKline (Tianjin) Pharm Co. Ltd.: Production Statistics 2008
• Competitive Positioning
  • Summary 10 GlaxoSmithKline (Tianjin) Pharm Co. Ltd.: Competitive Position 2008

Jiangzhong Pharmaceutical Co.

• Strategic Direction
• Key Facts
  • Summary 11 Jiangzhong Pharmaceutical Co. Ltd.: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Jiangzhong Pharmaceutical Co. Ltd.: Competitive Position 2008

Sanjiu Enterprise Group

• Strategic Direction
• Key Facts
  • Summary 13 Sanjiu Enterprise Group: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 14 Sanjiu Enterprise Group: Competitive Position 2008

Tianjin Tianshi Biological Development Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 15 Tianjin Tianshi Biological Development Co. Ltd.: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 16 Tianjin Tianshi Biological Development Co. Ltd.: Competitive Position

Tibet Linzhi Qizheng Tibetan Medicine Fty

• Strategic Direction
• Key Facts
  • Summary 17 Tibet Linzhi Qizheng Tibetan Medicine Fty: Key Facts
• Company Background
• Production
  • Summary 18 Tibet Linzhi Qizheng Tibetan Medicine Fty: Production Statistics 2007
• Competitive Positioning
  • Summary 19 Tibet Linzhi Qizheng Tibetan Medicine Fty: Competitive Position 2008

Wyeth Pharmaceutical Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 20 Wyeth Pharmaceutical Co. Ltd.: Key Facts
• Company Background
• Production
  • Summary 21 Wyeth Pharmaceutical Co. Ltd.: Production Statistics 2008
• Competitive Positioning
  • Summary 22 Wyeth Pharmaceutical Co. Ltd.: Competitive Position 2008

Xian Janssen Pharmaceutical Ltd.

• Strategic Direction
• Key Facts
  • Summary 23 Xian Janssen Pharmaceutical Ltd.: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 24 Xian Janssen Pharmaceutical Ltd.: Competitive Position 2008

Yunnan Baiyao Group Co. Ltd.

• Strategic Direction
• Key Facts
  • Summary 25 Yunnan Baiyao Group Co. Ltd.: Key Facts
• Company Background
• Production
  • Summary 26 Yunnan Baiyao Group Co. Ltd.: Production Statistics 2008
• Competitive Positioning
  • Summary 27 Yunnan Baiyao Group Co. Ltd.: Competitive Position 2008

ANALGESICS IN CHINA

• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Analgesics by Subsector: Value 2003-2008
  • Table 16 Sales of Analgesics by Subsector: % Value Growth 2003-2008
  • Table 17 Herbal vs Standard Topical Analgesics 2003-2008
  • Table 18 Topical Analgesics by Format: % Value Breakdown 2004-2008
  • Table 19 Analgesics Company Shares by Value 2004-2008
  • Table 20 Analgesics Brand Shares by Value 2005-2008
  • Table 21 Forecast Sales of Analgesics by Subsector: Value 2008-2013
  • Table 22 Forecast Sales of Analgesics by Subsector: % Value Growth 2008-2013

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA

• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2003-2008
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2003-2008
  • Table 25 Sales of Decongestants by Type: Value 2003-2008
  • Table 26 Sales of Decongestants by Type: % Value Growth 2003-2008
  • Table 27 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2003-2008
  • Table 28 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2003-2008
  • Table 29 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2003-2008
  • Table 30 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2004-2008
  • Table 31 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2005-2008
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2008-2013
  • Table 33 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2008-2013

DIGESTIVE REMEDIES IN CHINA

• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 34 Sales of Digestive Remedies by Subsector: Value 2003-2008
  • Table 35 Sales of Digestive Remedies by Subsector: % Value Growth 2003-2008
  • Table 36 Herbal vs Standard Digestive Remedies 2003-2008
  • Table 37 Digestive Remedies Company Shares by Value 2004-2008
  • Table 38 Digestive Remedies Brand Shares by Value 2005-2008
  • Table 39 Forecast Sales of Digestive Remedies by Subsector: Value 2008-2013
  • Table 40 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2008-2013

MEDICATED SKIN CARE IN CHINA

• Headlines
• Trends
• Switches
• Competitive Landscape
• Prospects
• Sector Data
  • Table 41 Sales of Medicated Skin Care by Subsector: Value 2003-2008
  • Table 42 Sales of Medicated Skin Care by Subsector: % Value Growth 2003-2008
  • Table 43 Herbal vs Standard Medicated Skin Care 2003-2008
  • Table 44 Acne Treatments by Format: % Value Breakdown 2004-2008
  • Table 45 Medicated Skin Care Company Shares by Value 2004-2008
  • Table 46 Medicated Skin Care Brand Shares by Value 2005-2008
  • Table 47 Acne Treatments Brand Shares by Value 2005-2008
  • Table 48 Forecast Sales of Medicated Skin Care by Subsector: Value 2008-2013
  • Table 49 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2008-2013

VITAMINS AND DIETARY SUPPLEMENTS IN CHINA

• Headlines
• Trends - Vitamins
• Trends - Dietary Supplements
• Competitive Landscape
• Prospects
• Sector Data
  • Table 50 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
  • Table 51 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
  • Table 52 Folic Acid v Other B Vitamins 2004-2008
  • Table 53 Dietary Supplements by Positioning 2006-2008
  • Table 54 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
  • Table 55 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
  • Table 56 Vitamins Brand Shares by Value 2005-2008
  • Table 57 Dietary Supplements Brand Shares by Value 2005-2008
  • Table 58 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
  • Table 59 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013

NRT SMOKING CESSATION AIDS IN CHINA

• Headlines
• Trends
• Competitive Landscape
• Prospects

EYE CARE IN CHINA

• Sector Data
  • Table 60 Sales of Eye Care by Subsector: Value 2003-2008
  • Table 61 Sales of Eye Care by Subsector: % Value Growth 2003-2008
  • Table 62 Standard Eye Care by Type: % Value Breakdown 2007-2008
  • Table 63 Eye Care Company Shares by Value 2004-2008
  • Table 64 Eye Care Brand Shares by Value 2005-2008
  • Table 65 Forecast Sales of Eye Care by Subsector: Value 2008-2013
  • Table 66 Forecast Sales of Eye Care by Subsector: % Value Growth 2008-2013

EAR CARE IN CHINA

ADULT MOUTH CARE IN CHINA

• Sector Data
  • Table 67 Sales of Adult Mouth Care: Value 2003-2008
  • Table 68 Sales of Adult Mouth Care: % Value Growth 2003-2008
  • Table 69 Adult Mouth Care Company Shares by Value 2004-2008
  • Table 70 Adult Mouth Care Brand Shares by Value 2005-2008
  • Table 71 Forecast Sales of Adult Mouth Care: Value 2008-2013
  • Table 72 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013

CALMING AND SLEEPING PRODUCTS IN CHINA

• Sector Data
  • Table 73 Sales of Calming and Sleeping Products: Value 2003-2008
  • Table 74 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
  • Table 75 Calming and Sleeping Products Company Shares by Value 2004-2008
  • Table 76 Calming and Sleeping Products Brand Shares by Value 2005-2008
  • Table 77 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
  • Table 78 Forecast Sales of Calming and Sleeping Products: % Value Growth 2008-2013

WOUND TREATMENTS IN CHINA

• Sector Data
  • Table 79 Sales of Wound Treatments by Subsector: Value 2003-2008
  • Table 80 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
  • Table 81 Wound Treatments Company Shares by Value 2004-2008
  • Table 82 Wound Treatments Brand Shares by Value 2005-2008
  • Table 83 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
  • Table 84 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2008-2013

OTC OBESITY IN CHINA

EMERGENCY CONTRACEPTION IN CHINA

• Sector Data
  • Table 85 Sales of Emergency Contraception: Value 2003-2008
  • Table 86 Sales of Emergency Contraception: % Value Growth 2003-2008
  • Table 87 Emergency Contraception Company Shares by Value 2004-2008
  • Table 88 Emergency Contraception Brand Shares by Value 2005-2008
  • Table 89 Forecast Sales of Emergency Contraception: Value 2008-2013
  • Table 90 Forecast Sales of Emergency Contraception: % Value Growth 2008-2013

OTC TRIPTANS IN CHINA