Table of Contents
Air Care in Argentina
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Slower Growth
Fragrances Are
A Key Sales Booster
Multinational Companies Continue Increasing Their
Share
Supermarkets/hypermarkets Continue To Gain Share
Global
Financial Crisis To Affect Growth
Key Trends and Developments
Lack of
Advertising and Product Development To Affect Sales
Increased Numbers of
Social Gatherings Improves Sales
Increased Importance of Fragrance Drives
Sales
Unemployment To Affect Sales
Domestic Appliance Sales To Come To
A Standstill
Market Indicators
Table 1 Households 2003-2008
Market
Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table
3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4
Household Care Company Shares 2004-2008
Table 5 Household Care Brand
Shares 2005-2008
Table 6 Penetration of Private Label by Sector
2003-2008
Table 7 Sales of Household Care by Distribution Format: %
Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Arquim SA
Strategic Direction
Key Facts
Summary 2
Arquim SA: Key Facts
Company Background
Production
Competitive
Positioning
Summary 3 Arquim SA: Competitive Position 2008
Industrias
Iberia Saic
Strategic Direction
Key Facts
Summary 4 Industrias
Iberia SAIC: Key Facts
Company Background
Production
Competitive
Positioning
Summary 5 Industrias Iberia SAIC: Competitive Position
2008
Value Brand Co Sa, the
Strategic Direction
Key Facts
Summary 6 The Value Brand Co SA: Key Facts
Summary 7 The Value Brand Co
SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 The Value Brand Co SA: Competitive
Position 2008
Villard & Louis Saiyc
Strategic Direction
Key
Facts
Summary 9 Villard & Louis SAIyC: Key Facts
Company
Background
Production
Competitive Positioning
Summary 10 Villard &
Louis SAIyC: Competitive Position 2008
Wassington Sacifi
Strategic
Direction
Key Facts
Summary 11 Wassington SACIFI: Key Facts
Summary 12 Wassington SACIFI: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 13
Wassington SACIFI: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air
Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by
Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings
by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15
Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by
Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by
Subsector: % Value Growth 2008-2013
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