Air Care in Austria

Table of Contents

Air Care in Austria
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Development of the Household Care Market in 2008
Global Warming - Environmental Awareness As A Modern Trend
Private Label Growing, But Multinationals Guide the Market
Strong Distribution in Supermarkets/hypermarkets
Misty Forecasts Under the Influence of Recession
Key Trends and Developments
Environmental Responsibility Triggers Changes in Household Care
Multi-purpose Invasion - Time and Money Saving
Competitive Environment and Private Label
Impact of New Technology
Packaging Trends - New Design Demands
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Claro Products GmbH
Strategic Direction
Key Facts
Summary 2 Claro Products GmbH: Key Facts
Summary 3 Claro Products GmbH: Operational Indicators
Company Background
Production
Summary 4 Claro Products GmbH: Production Statistics 2007
Competitive Positioning
Summary 5 Claro Products GmbH: Competitive Position 2008
Collonil Salzenbrodt & Co Kg
Strategic Direction
Key Facts
Summary 6 Collonil Salzenbrodt & Co KG: Key Facts
Summary 7 Collonil Salzenbrodt & Co KG: Operational Indicators
Company Background
Production
Summary 8 Collonil Salzenbrodt & Co KG: Production Statistics 2008
Competitive Positioning
Summary 9 Collonil Salzenbrodt & Co KG: Competitive Position 2008
Erdal GmbH
Strategic Direction
Key Facts
Summary 10 Erdal GmbH: Key Facts
Summary 11 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 12 Erdal GmbH: Production Statistics 2007
Competitive Positioning
Summary 13 Erdal GmbH: Competitive Position 2008
Joh Alex Niernsee Kg
Strategic Direction
Key Facts
Summary 14 Joh Alex Niernsee KG: Key Facts
Summary 15 Joh Alex Niernsee KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Joh Alex Niernsee KG: Competitive Position 2008
Rewe Austria AG
Strategic Direction
Key Facts
Summary 17 Rewe Austria AG: Key Facts
Summary 18 Rewe Austria AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Rewe Austria AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013