Table of Contents
Air Care in Chile
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Household Care Sees Positive
Growth But Inflation Erodes Results
in the Shadow of A Recession, Chileans
Reduce Expenditure
Manufacturers Adapt Their Offerings in Line With
Consumers' Budgets
Discounters Join To the Game and Concentration
Increases
Household Care Should Show Positive Performance
Key Trends
and Developments
Poorer Economic Performance Influenced by International
Scenario
Retailers Expand Their Private Label Ranges
Package Sizes
Vary To Fit Customers' Preferences and Budgets
Products That Make Cleaning
Easy Gain Popularity
Competition Increases at Retail Level and Discounters
Spread
Market Indicators
Table 1 Households 2003-2008
Market
Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table
3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4
Household Care Company Shares 2004-2008
Table 5 Household Care Brand
Shares 2005-2008
Table 6 Penetration of Private Label by Sector
2003-2008
Table 7 Sales of Household Care by Distribution Format: %
Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Cía Manufacturera De Aconcagua
Strategic Direction
Key Facts
Summary 2 Cía Manufacturera de Aconcagua SA: Key Facts
Company Background
Production
Summary 3 Cía Manufacturera de
Aconcagua SA: Production Statistics 2007
Competitive Positioning
Summary 4 Cía Manufacturera de Aconcagua SA: Competitive Position
2008
Difem Pharma SA
Strategic Direction
Key Facts
Summary 5
Difem Pharma SA: Key Facts
Company Background
Production
Summary 6
Difem Pharma SA: Production Statistics 2007
Competitive Positioning
Summary 7 Difem Pharma SA: Competitive Position 2008
Fh Engel SA
Strategic Direction
Key Facts
Summary 8 FH Engel SA: Key Facts
Company Background
Production
Summary 9 FH Engel SA: Production
Statistics 2007
Competitive Positioning
Summary 10 Comercial FH Engel
SA: Competitive Position 2008
Klenzo Ltda
Strategic Direction
Key
Facts
Summary 11 Klenzo Ltda: Key Facts
Summary 12 Klenzo Ltda:
Operational Indicators
Company Background
Production
Summary 13
Klenzo Ltda: Production Statistics 2007
Competitive Positioning
Summary 14 Klenzo Ltda: Competitive Position 2008
Laboratorio Ballerina
Ltda
Strategic Direction
Key Facts
Summary 15 Laboratorio
Ballerina Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Laboratorio Ballerina Ltda: Competitive
Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value
2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth
2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares
2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value
2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth
2008-2013
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