Table of Contents
Air Care in Denmark
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Positive Value Growth in
2008
Premiumisation Driving Value Sales
Fragmented Marketplace
Supermarkets/hypermarkets Dominate Distribution
Negative Value Growth
Forecasted
Key Trends and Developments
Economic Turmoil High on the
Agenda
Private Label Growth
Eco-sustainability Important for Danish
Consumers
Dishwasher and Washing Machine Penetration
Strong Consumer
Interest in Allergy-sensitive Products
Market Indicators
Table 1
Households 2003-2008
Market Data
Table 2 Sales of Household Care by
Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value
Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table
5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private
Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Borup Kemi I/s
Strategic Direction
Key Facts
Summary 2
Borup Kemi I/S: Key Facts
Summary 3 Borup Kemi I/S: Operational
Indicators
Company Background
Competitive Positioning
Summary 4
Borup Kemi I/S: Competitive Position 2008
Danlind A/S
Strategic
Direction
Key Facts
Summary 5 Danlind A/S: Key Facts
Summary 6
Danlind A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Danlind A/S: Competitive Position
2008
Kavli A/s, O
Strategic Direction
Key Facts
Summary 8 O
Kavli A/S: Key Facts
Summary 9 O Kavli A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 O
Kavli A/S: Competitive Position 2008
Nordisk Parfumerivarefabrik (nopa)
A/S
Strategic Direction
Key Facts
Summary 11 Nordisk
Parfumerivarefabrik A/S: Key Facts
Summary 12 Nordisk Parfumerivarefabrik
A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Sterling Polish Co A/S
Strategic Direction
Key Facts
Summary 13 Sterling Polish Company A/S: Key Facts
Summary 14
Sterling Polish Company A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sterling Polish Company
A/S: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by
Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: %
Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value
2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care
Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector:
Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value
Growth 2008-2013
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