Table of Contents
Air Care in Egypt
Euromonitor International
August 2009
List of
Contents and Tables
Executive Summary
Value Sales of Household Care
Products Register Strong Growth
Polishes Sees the Most Dynamic Value Sales
Growth Due To the Dusty Climate
Port-said Detergents and Procter & Gamble
Egypt Lead A Highly Fragmented Market
Supermarkets/hypermarkets Has the
Highest Proportion of Household Care Sales
Growth Is Expected To Continue
During the Forecast Period
Key Trends and Developments
Positive
Economic Environment Drives Performance of Household Care Products
Increasing Number of Retail Outlets Has A Positive Impact on Sales
Private
Label Continues Its Development
New Product Development and Increased
Marketing Support Stimulate Growth
Pollution and A Dusty Environment
Accelerate Demand for Specific Products
Market Indicators
Table 1
Households 2003-2008
Market Data
Table 2 Sales of Household Care by
Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value
Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table
5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by
Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care
by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales
of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of
Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary
1 Research Sources
Alexandria Detergents & Chemicals Co Sae
Strategic
Direction
Key Facts
Summary 2 Alexandria Detergents & Chemicals Co
SAE: Key Facts
Summary 3 Alexandria Detergents & Chemicals Co SAE:
Operational Indicators
Company Background
Production
Summary 4
Alexandria Detergents & Chemicals Co SAE: Production Statistics 2007
Competitive Positioning
Summary 5 Alexandria Detergents & Chemicals Co
SAE: Competitive Position 2008
Home Care Co for Chemical Industries
Strategic Direction
Key Facts
Summary 6 Home Care Co for Chemical
Industries: Key Facts
Summary 7 Home Care Co for Chemical Industries:
Operational Indicators
Company Background
Production
Summary 8
Home Care Co for Chemical Industries: Production Statistics 2007
Competitive Positioning
Summary 9 Home Care Co for Chemical Industries:
Competitive Position 2008
Kamena Products Corp
Strategic Direction
Key Facts
Summary 10 Kamena Products Corp: Key Facts
Summary 11 Kamena
Products Corp: Operational Indicators
Company Background
Production
Summary 12 Kamena Products Corp: Production Statistics 2007
Competitive Positioning
Summary 13 Kamena Products Corp: Competitive
Position 2008
Misr Detergents & Chemicals Co
Strategic Direction
Key Facts
Summary 14 Misr Detergents & Chemicals Co: Key Facts
Summary
15 Misr Detergents & Chemicals Co: Operational Indicators
Company
Background
Production
Summary 16 Misr Detergents & Chemicals Co:
Production Statistics 2008
Competitive Positioning
Summary 17 Misr
Detergents & Chemicals Co: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 10
Sales of Air Care by Subsector: Value 2003-2008
Table 11 Sales of Air Care
by Subsector: % Value Growth 2003-2008
Table 12 Air Care Fragrances
Rankings by Value 2006-2008
Table 13 Air Care Company Shares 2004-2008
Table 14 Air Care Brand Shares 2005-2008
Table 15 Forecast Sales of Air
Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Air Care by
Subsector: % Value Growth 2008-2013
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