Table of Contents
Air Care in Germany
Euromonitor International
August 2009
List of
Contents and Tables
Executive Summary
Ambiguous Performance of
Household Care in Germany in 2008
Design and Environmentally-friendly
Products Are Key To Consumers
Multinationals Lead, Private Label
Follows
Supermarkets/hypermarkets Leads Distribution
Further
Development Predicted
Key Trends and Developments
Growing Importance
of Environmentally-friendly Products
Consumption Follows Demographic
Trends
Consumer Preference for Decorative Elements and Pleasant
Fragrances
Germans Look for Convenient and Effective Products
Multinational Companies Lead, Private Label Follows
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household
Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector:
% Value Growth 2003-2008
Table 4 Household Care Company Shares
2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6
Penetration of Private Label by Sector 2003-2008
Table 7 Sales of
Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008
Table
9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Burnus GmbH
Strategic
Direction
Key Facts
Summary 2 Burnus GmbH: Key Facts
Company
Background
Production
Summary 3 Burnus GmbH: Production Statistics
2008
Competitive Positioning
Summary 4 Burnus GmbH: Competitive
Position 2008
Fit GmbH
Strategic Direction
Key Facts
Summary 5
Fit GmbH: Key Facts
Company Background
Production
Competitive
Positioning
Summary 6 Fit GmbH: Competitive Position 2008
Jeyes
Deutschland GmbH
Strategic Direction
Key Facts
Summary 7 Jeyes
Deutschland GmbH: Key Facts
Summary 8 Jeyes Deutschland GmbH: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 9 Jeyes Deutschland GmbH: Competitive Position
2008
Johnson Wax GmbH
Strategic Direction
Key Facts
Summary 10
Johnson Wax GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Johnson Wax GmbH: Competitive Position
2008
Procter & Gamble GmbH
Strategic Direction
Key Facts
Summary 12 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Procter & Gamble GmbH:
Competitive Position 2008
Reckitt Benckiser Deutschland GmbH
Strategic
Direction
Key Facts
Summary 14 Reckitt Benckiser Deutschland GmbH: Key
Facts
Company Background
Production
Summary 15 Reckitt Benckiser
Deutschland GmbH: Production Statistics 2007
Competitive Positioning
Summary 16 Reckitt Benckiser Deutschland GmbH: Competitive Position 2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 17
Unilever Deutschland GmbH: Key Facts
Company Background
Production
Summary 18 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 19 Unilever Deutschland GmbH: Competitive
Position 2008
Werner & Mertz GmbH
Strategic Direction
Key
Facts
Summary 20 Werner & Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 Werner & Mertz GmbH:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Candles
Sector Data
Table 11 Sales of Air
Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by
Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings
by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15
Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by
Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by
Subsector: % Value Growth 2008-2013
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