Table of Contents
Air Care in Hong Kong, China
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Slow Growth Is
Experienced in Household Care
High Inflation Leads To Robust Growth in
Value Terms
Multinationals Lead the Market
Chemists/pharmacies
Complement the Sales of Supermarkets/hypermarkets
Household Care Expected
To Decline Over the Forecast Period
Key Trends and Developments
Natural and Environmentally-friendly Products Hit Hong Kong
Preference for
Multi-purpose, Powerful and Concentrated Products
Retailers Engage in
Price Competition
Added Value in Terms of Disinfectant and Fragrance
Becomes Standard
Companies Launch Economy Packs To Counter the Financial
Crisis
Market Indicators
Table 1 Households 2003-2008
Market
Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table
3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4
Household Care Company Shares 2004-2008
Table 5 Household Care Brand
Shares 2005-2008
Table 6 Penetration of Private Label by Sector
2003-2008
Table 7 Sales of Household Care by Distribution Format: %
Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Table 11 Forecast Sales of Household
Care by City: Value 2008-2013
Table 12 Forecast Sales of Household Care by
City: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Lam Soon (hong Kong) Ltd
Strategic Direction
Key Facts
Summary 2 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 3 Lam Soon (Hong
Kong) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Lam Soon (Hong Kong) Ltd: Competitive
Position 2008
Li & Fung Hong Kong
Strategic Direction
Key
Facts
Summary 5 Li & Fung Hong Kong: Key Facts
Summary 6 Li & Fung
Hong Kong Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Li & Fung Hong Kong: Competitive
Position 2008
Melaleuca of Asia Co Ltd
Strategic Direction
Key
Facts
Summary 8 Melaleuca of Asia Co Ltd: Key Facts
Company
Background
Production
Competitive Positioning
Polyclean Chemical
Products International Ltd
Strategic Direction
Key Facts
Summary 9
Poly Clean Chemical Products International Ltd: Key Facts
Company
Background
Production
Competitive Positioning
Summary 10 Poly
Clean Chemical Products International Ltd: Competitive Position 2008
Yick
Fung Hong Cosmetic & Detergent Co Ltd
Strategic Direction
Key
Facts
Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 12
Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 13 Sales of Air Care by Subsector: Value 2003-2008
Table 14
Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 15 Air Care
Fragrances Rankings by Value 2006-2008
Table 16 Air Care Company Shares
2004-2008
Table 17 Air Care Brand Shares 2005-2008
Table 18 Forecast
Sales of Air Care by Subsector: Value 2008-2013
Table 19 Forecast Sales of
Air Care by Subsector: % Value Growth 2008-2013
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