Table of Contents
Air Care in Hungary
Euromonitor International
August 2009
List of
Contents and Tables
Executive Summary
Household Care Continues To Grow
in 2008
Demand Is Driven by Advertising, Promotion and Discounting
Multinationals Drive Innovation
Big Retail Units Lead Distribution
Stable Growth Is Expected
Key Trends and Developments
Global Crisis
Deepens Hungary' s Economic Problems
Private Label Grows in Popularity
Manufacturers Open To Environmentally-friendly Products
Consumers Look for
Task-specific and Multi-purpose Products
Supermarkets/hypermarkets Is the
Key Distribution Format
Market Indicators
Table 1 Households
2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value
2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth
2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5
Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label
by Sector 2003-2008
Table 7 Sales of Household Care by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Bábolna Bio Kft
Strategic Direction
Key Facts
Summary 2 Bábolna Bio Kft: Key Facts
Summary 3 Bábolna Bio Kft:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 4 Bábolna Bio Kft: Competitive Position 2008
Dymol Vegyi Kft
Strategic Direction
Key Facts
Summary 5 Dymol
Vegyi Kft: Key Facts
Company Background
Production
Competitive
Positioning
Summary 6 Dymol Vegyi Kft: Competitive Position 2008
Egyesült Vegyi Muvek Zrt
Strategic Direction
Key Facts
Summary 7 Egyesült Vegyi Müvek Zrt: Key Facts
Summary 8
Egyesült Vegyi Müvek Zrt: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 9
Egyesült Vegyi Müvek Zrt: Competitive Position 2008
Medikemia
Rt
Strategic Direction
Key Facts
Summary 10 Medikemia Rt: Key
Facts
Company Background
Production
Competitive Positioning
Summary 11 Medikemia Rt: Competitive Position 2008
Volmix Kft
Strategic Direction
Key Facts
Summary 12 Volmix Kft: Key Facts
Summary 13 Volmix Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Volmix Kft: Competitive
Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value
2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth
2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares
2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value
2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth
2008-2013
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