Table of Contents
Air Care in India
Euromonitor International
July 2009
List of
Contents and Tables
Executive Summary
Household Care Records Strong
Growth
Steep Price Hikes
Multinationals Expand Their Product
Portfolios
Supermarkets Provide A Platform for Emerging Products
Robust Growth Projected
Key Trends and Developments
Segmentation
Becomes Key Growth Strategy
Rural Growth Buffers Impact of Slowdown
Companies Seek To Maximise Sales Within Modern Distribution Channels
Companies Sharpen Focus on Emerging Sectors
Companies Rationalize
Marketing Expenditure
Territory Key Trends and Developments
East and
Northeast India
North India
South India
West India
Rural Vs
Urban Key Trends and Developments
Market Indicators
Table 1 Households
2003-2008
Market Data
Table 2 Sales of Household Care by Sector: Value
2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth
2003-2008
Table 4 Sales of Household Care by Region: Value 2003-2008
Table 5 Sales of Household Care by Region: % Value Growth 2003-2008
Table
6 Sales of Household Care by Rural-Urban % Analysis 2008
Table 7 Household
Care Company Shares 2004-2008
Table 8 Household Care Brand Shares
2005-2008
Table 9 Penetration of Private Label by Sector 2003-2008
Table 10 Sales of Household Care by Distribution Format: % Analysis
2003-2008
Table 11 Sales of Household Care by Sector and Distribution
Format: % Analysis 2008
Table 12 Forecast Sales of Household Care by
Sector: Value 2008-2013
Table 13 Forecast Sales of Household Care by
Sector: % Value Growth 2008-2013
Table 14 Forecast Sales of Household Care
by Region: Value 2008-2013
Table 15 Forecast Sales of Household Care by
Region: % Value Growth 2008-2013
Table 16 Forecast Sales of Household Care
by City: Value 2008-2013
Table 17 Forecast Sales of Household Care by
City: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Cavinkare Pvt Ltd
Strategic Direction
Key Facts
Summary 2 CavinKare Pvt Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 CavinKare Pvt Ltd:
Competitive Position 2008
Dabur India Ltd
Strategic Direction
Key
Facts
Summary 4 Dabur India Ltd: Key Facts
Summary 5 Dabur India Ltd:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 6 Dabur India Ltd: Competitive Position 2008
Ghari
Detergent Pvt Ltd
Strategic Direction
Key Facts
Summary 7 Ghari
Detergent Pvt Ltd: Key Facts
Company Background
Production
Summary
8 Ghari Detergent Pvt Ltd: Production Statistics 2007
Competitive
Positioning
Summary 9 Ghari Detergent Pvt Ltd: Competitive Position
2008
Godrej Sara Lee Ltd
Strategic Direction
Key Facts
Summary
10 Godrej Sara Lee Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Godrej Sara Lee Ltd: Competitive
Position 2008
Henkel India Ltd
Strategic Direction
Key Facts
Summary 12 Henkel India Ltd: Key Facts
Summary 13 Henkel India Ltd:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 14 Henkel India Ltd: Competitive Position 2008
Hindustan Unilever Ltd
Strategic Direction
Key Facts
Summary 15
Hindustan Unilever Ltd: Key Facts
Company Background
Production
Summary 17 Hindustan Unilever Ltd: Production Statistics 2007
Competitive
Positioning
Summary 18 Hindustan Unilever Ltd: Competitive Position
2008
Jyothy Laboratories Ltd
Strategic Direction
Key Facts
Summary 19 Jyothy Laboratories Ltd: Key Facts
Summary 20 Jyothy
Laboratories Ltd: Operational Indicators
Company Background
Production
Summary 21 Jyothy Laboratories Ltd: Production Statistics
2007
Competitive Positioning
Summary 22 Jyothy Laboratories Ltd:
Competitive Position 2008
Nirma Ltd
Strategic Direction
Key
Facts
Summary 23 Nirma Ltd: Key Facts
Summary 24 Nirma Ltd:
Operational Indicators
Company Background
Production
Summary 25
Nirma Ltd: Production Statistics 2008
Competitive Positioning
Summary
26 Nirma Ltd: Competitive Position 2008
Procter & Gamble Home Products
Ltd
Strategic Direction
Key Facts
Summary 27 Procter & Gamble Home
Products Ltd: Key Facts
Company Background
Production
Competitive
Positioning
Summary 28 Procter & Gamble Home Products Ltd: Competitive
Position 2008
Reckitt Benckiser (india) Ltd
Strategic Direction
Key Facts
Summary 29 Reckitt Benckiser (India) Ltd: Key Facts
Company
Background
Production
Competitive Positioning
Summary 30 Reckitt
Benckiser (India) Ltd: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 18 Sales of Air
Care by Subsector: Value 2003-2008
Table 19 Sales of Air Care by
Subsector: % Value Growth 2003-2008
Table 20 Air Care Fragrances Rankings
by Value 2006-2008
Table 21 Air Care Company Shares 2004-2008
Table 22
Air Care Brand Shares 2005-2008
Table 23 Forecast Sales of Air Care by
Subsector: Value 2008-2013
Table 24 Forecast Sales of Air Care by
Subsector: % Value Growth 2008-2013
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