Table of Contents
Baby Care in Japan Euromonitor International August 2009 List of
Contents and Tables Executive Summary Sales See Negative Growth
Prevention Measures Drive Growth Domestic Players Face Tougher Competition
From Localised Multinationals and New Entrants Retailers Reorganising To
Attract Target Consumers Despite Forecast Overall Decline, Growth Areas
Remain Key Trends and Developments Domestic Companies Still Strong But
Localised Multinationals Gain Share Movement Towards Authenticity for
Organic Products Scientific Approach To Skin Care Players Become More
Sophisticated in Targeting Men Aging Population Offers An Opportunity for
Growth Selective Spending Shifts Into Full Swing With Economic
Slowdown Market Data Table 1 Sales of Cosmetics and Toiletries by
Sector: Value 2003-2008 Table 2 Sales of Cosmetics and Toiletries by
Sector: % Value Growth 2003-2008 Table 3 Sales of Premium Cosmetics by
Sector: Value 2003-2008 Table 4 Sales of Premium Cosmetics by Sector: %
Value Growth 2003-2008 Table 5 Cosmetics and Toiletries Company Shares by
NBO Retail Value 2004-2008 Table 6 Cosmetics and Toiletries Company Shares
by GBO Retail Value 2004-2008 Table 7 Cosmetics and Toiletries Brand
Shares by Retail Value 2005-2008 Table 8 Penetration of Private Label by
Sector by Retail Value 2003-2008 Table 9 Sales of Cosmetics and Toiletries
by Distribution Format: % Analysis 2003-2008 Table 10 Sales of Cosmetics
and Toiletries by Sector and by Distribution Format: % Analysis 2008 Table
11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth
2008-2013 Table 13 Forecast Sales of Premium Cosmetics by Sector: Value
2008-2013 Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value
Growth 2008-2013 Appendix Gift Sets Definitions Summary 1
Research Sources Dhc Corp Strategic Direction Key Facts
Summary 2 DHC Corp: Key Facts Company Background Production
Competitive Positioning Summary 3 DHC Corp: Competitive Position 2008
Fancl Corp Strategic Direction Key Facts Summary 4 Fancl Corp: Key
Facts Summary 5 Fancl Corp: Operational Indicators Company
Background Production Competitive Positioning Summary 6 Fancl
Corp: Competitive Position 2008 Kanebo Cosmetics Inc Strategic
Direction Key Facts Summary 7 Kanebo Cosmetics Inc: Key Facts
Company Background Production Competitive Positioning Summary 8
Kanebo Cosmetics Inc: Competitive Position 2008 Kao Corp Strategic
Direction Key Facts Summary 9 Kao Corp: Key Facts Summary 10 Kao
Corp: Operational Indicators Company Background Production Summary
11 Kao Corp: Production Statistics Competitive Positioning Summary 12
Kao Corp: Competitive Position 2008 Kosé Corp Strategic
Direction Key Facts Summary 13 Kosé Corp: Key Facts Summary
14 Kosé Corp: Operational Indicators Company Background
Production Competitive Positioning Summary 15 Kosé Corp:
Competitive Position 2008 Mandom Corp Strategic Direction Key
Facts Summary 16 Mandom Corp: Key Facts Summary 17 Mandom Corp:
Operational Indicators Company Background Production Competitive
Positioning Summary 18 Mandom Corp: Competitive Position 2008 Pola
Cosmetics Inc Strategic Direction Key Facts Summary 19 Pola
Cosmetics Inc: Key Facts Summary 20 Pola Cosmetics Inc: Operational
Indicators Company Background Production Competitive
Positioning Summary 21 Pola Cosmetics Inc: Competitive Position 2008
Shiseido Co Ltd Strategic Direction Key Facts Summary 22 Shiseido
Co Ltd: Key Facts Summary 23 Shiseido Co Ltd: Operational Indicators
Company Background Production Competitive Positioning Summary 24
Shiseido Co Ltd: Competitive Position 2008 Sunstar Inc Strategic
Direction Key Facts Summary 25 Sunstar Inc: Key Facts Company
Background Production Competitive Positioning Summary 26 Sunstar
Inc: Competitive Position 2008 Unilever Japan Kk Strategic
Direction Key Facts Summary 27 Unilever Japan KK: Key Facts
Company Background Production Competitive Positioning Summary 28
Unilever Japan KK: Competitive Position 2008 Headlines Trends
Competitive Landscape Prospects Table 15 Sales of Baby Care by
Subsector: Value 2003-2008 Table 16 Sales of Baby Care by Subsector: %
Value Growth 2003-2008 Table 17 Baby Care Premium Vs Mass % Analysis
2003-2008 Table 18 Baby Care Company Shares by Retail Value 2004-2008
Table 19 Baby Care Brand Shares by Retail Value 2005-2008 Table 20 Baby
Care Premium Brand Shares 2005-2008 Table 21 Baby Skin Care Brand Shares
by Retail Value 2005-2008 Table 22 Baby Sun Care Brand Shares by Retail
Value 2005-2008 Table 23 Forecast Sales of Baby Care by Subsector: Value
2008-2013 Table 24 Forecast Sales of Baby Care by Subsector: % Value
Growth 2008-2013 Table 25 Forecast Baby Care Premium Vs Mass % Analysis
2008-2013
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