Table of Contents
Bath and Shower Products in Japan
Euromonitor International
August
2009
List of Contents and Tables
Executive Summary
Sales See
Negative Growth
Prevention Measures Drive Growth
Domestic Players Face
Tougher Competition From Localised Multinationals and New Entrants
Retailers Reorganising To Attract Target Consumers
Despite Forecast
Overall Decline, Growth Areas Remain
Key Trends and Developments
Domestic Companies Still Strong But Localised Multinationals Gain Share
Movement Towards Authenticity for Organic Products
Scientific Approach To
Skin Care
Players Become More Sophisticated in Targeting Men
Aging
Population Offers An Opportunity for Growth
Selective Spending Shifts Into
Full Swing With Economic Slowdown
Market Data
Table 1 Sales of
Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of
Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales
of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium
Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and
Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics
and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7
Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8
Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9
Sales of Cosmetics and Toiletries by Distribution Format: % Analysis
2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by
Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics
and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of
Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13
Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14
Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Dhc
Corp
Strategic Direction
Key Facts
Summary 2 DHC Corp: Key
Facts
Company Background
Production
Competitive Positioning
Summary 3 DHC Corp: Competitive Position 2008
Fancl Corp
Strategic
Direction
Key Facts
Summary 4 Fancl Corp: Key Facts
Summary 5
Fancl Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Fancl Corp: Competitive Position
2008
Kanebo Cosmetics Inc
Strategic Direction
Key Facts
Summary 7 Kanebo Cosmetics Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Kanebo Cosmetics Inc:
Competitive Position 2008
Kao Corp
Strategic Direction
Key
Facts
Summary 9 Kao Corp: Key Facts
Summary 10 Kao Corp: Operational
Indicators
Company Background
Production
Summary 11 Kao Corp:
Production Statistics
Competitive Positioning
Summary 12 Kao Corp:
Competitive Position 2008
Kosé Corp
Strategic Direction
Key
Facts
Summary 13 Kosé Corp: Key Facts
Summary 14 Kosé Corp:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 15 Kosé Corp: Competitive Position 2008
Mandom Corp
Strategic Direction
Key Facts
Summary 16 Mandom Corp:
Key Facts
Summary 17 Mandom Corp: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 18 Mandom
Corp: Competitive Position 2008
Pola Cosmetics Inc
Strategic
Direction
Key Facts
Summary 19 Pola Cosmetics Inc: Key Facts
Summary 20 Pola Cosmetics Inc: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 21 Pola
Cosmetics Inc: Competitive Position 2008
Shiseido Co Ltd
Strategic
Direction
Key Facts
Summary 22 Shiseido Co Ltd: Key Facts
Summary
23 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24 Shiseido Co Ltd:
Competitive Position 2008
Sunstar Inc
Strategic Direction
Key
Facts
Summary 25 Sunstar Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 26 Sunstar Inc: Competitive
Position 2008
Unilever Japan Kk
Strategic Direction
Key Facts
Summary 27 Unilever Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 28 Unilever Japan KK:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Table 15 Sales of Bath and Shower Products by
Subsector: Value 2003-2008
Table 16 Sales of Bath and Shower Products by
Subsector: % Value Growth 2003-2008
Table 17 Bath and Shower Products
Premium Vs Mass % Analysis 2003-2008
Table 18 Bath and Shower Products
Company Shares by Retail Value 2004-2008
Table 19 Bath and Shower Products
Brand Shares by Retail Value 2005-2008
Table 20 Bath and Shower Products
Premium Brand Shares 2005-2008
Table 21 Forecast Sales of Bath and Shower
Products by Subsector: Value 2008-2013
Table 22 Forecast Sales of Bath and
Shower Products by Subsector: % Value Growth 2008-2013
Table 23 Forecast
Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
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