Bath and Shower Products in Venezuela

Table of Contents

Bath and Shower Products in Venezuela
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Positive Value Growth Achieved in 2008, But Lags Behind Previous Years' Performance
Anti-ageing Concerns Fuel Innovation and Consumer Interest
Competition Remains Strong With Avon Leading
Both Store-based and Non-store Channels Benefit From Increased Sales
Positive But Moderate Forecast in Context of Low Oil Prices
Key Trends and Developments
High Inflation in 2008 Results in Moderate Industry Growth
Cosmetics and Toiletries Players Use Local Celebrities To Promote Brands
Anti-ageing Trend Strengthened Through New Offerings and Products
Manufacturers Apply "below-the-line" Marketing Strategies To Catch Consumer Attention
Non-store Retailing Plays Major Role Thanks To Direct Selling
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1 Research Sources
Aroma Cosmetics Ca
Strategic Direction
Key Facts
Summary 2 Aroma Cosmetics CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Aroma Cosmetics CA: Competitive Position 2008
Corporación Belcorp De Venezuela Ca
Strategic Direction
Key Facts
Summary 4 Corporación Belcorp de Venezuela CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Belcorp de Venezuela CA: Competitive Position 2008
Cosméticos Melenita Ca
Strategic Direction
Key Facts
Summary 6 Cosméticos Melenita CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Cosméticos Melenita CA: Competitive Position 2008
Cosméticos Rolda Ca
Strategic Direction
Key Facts
Summary 8 Cosméticos Rolda CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Cosméticos Rolda CA: Competitive Position 2008
Drocosca SA
Strategic Direction
Key Facts
Summary 10 Drocosca SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Drocosca SA: Competitive Position 2008
Laboratorios Fisa Ca
Strategic Direction
Key Facts
Summary 12 Laboratorios Fisa CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Laboratorios Fisa CA: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 16 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 17 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 18 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 19 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 20 Bath and Shower Products Premium Brand Shares 2005-2008
Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 23 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013