Table of Contents
Beer in Germany
Euromonitor International
June 2009
List of
Contents and Tables
Executive Summary
Sales Decline Due To Demographic
Changes and Health and Wellness Trend
Economic Uncertainty Hinders
Sales
National Breweries Lead Fragmented Shares
Discounters Gain
Appeal Among Price-sensitive Consumers
Further Decline Ahead As Players
Struggle To Target Changing Consumer Base
Key Trends and Developments
Economic Downturn Shapes Growth
Increasing Polarisation Due To Income
Disparity
Health and Wellness Spurred by Ageing Population
Continuing
Rise of Discounters
Specialist Retailers
Summary 1 Leading Specialist
Retailers 2007
Market Merger and Acquisition Activity
Summary 2
Speculated Merger and Acquisition Activity 2007-2008
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic
Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically
Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically
Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine
Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced
Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits
Brand 2008
Operating Environment
Market Indicators
Table 8 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008
Market Data
Table 9
Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales
of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of
Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales
of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13
Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company
Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18
Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis
2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table
23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013
Definitions
Summary 3 Research Sources
Bitburger
Brauerei Th Simon GmbH
Strategic Direction
Key Facts
Summary 4
Bitburger Brauerei Th Simon GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bitburger Brauerei Th
Simon GmbH: Competitive Position 2007
Brauerei C & A Veltins GmbH & Co
Kg
Strategic Direction
Key Facts
Summary 6 Brauerei C & A Veltins
GmbH & Co KG: Key Facts
Company Background
Production
Competitive
Positioning
Summary 7 Brauerei C & A Veltins GmbH & Co KG: Competitive
Position 2007
Holsten-brauerei AG
Strategic Direction
Key
Facts
Summary 8 Holsten-Brauerei AG: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Holsten-Brauerei AG:
Competitive Position 2007
Köstritzer Schwarzbierbrauerei GmbH &
Co
Strategic Direction
Key Facts
Summary 10 Köstritzer
Schwarzbierbrauerei GmbH & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Köstritzer
Schwarzbierbrauerei GmbH & Co: Competitive Position 2007
Krombacher
Brauerei Bernhard Schadeberg GmbH & Co
Strategic Direction
Key
Facts
Summary 12 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key
Facts
Summary 13 Krombacher Brauerei Bernhard Schadeberg GmbH & Co:
Operational Indicators
Company Background
Production
Summary 14
Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics
2007
Competitive Positioning
Summary 15 Krombacher Brauerei Bernhard
Schadeberg GmbH & Co: Competitive Position 2007
Oettinger Brauerei
GmbH
Strategic Direction
Key Facts
Summary 16 Oettinger Brauerei
GmbH: Key Facts
Company Background
Production
Competitive
Positioning
Summary 17 Oettinger Brauerei GmbH: Competitive Position
2007
Paulaner Brauerei GmbH & Co Kg
Strategic Direction
Key
Facts
Summary 18 Paulaner Brauerei GmbH & Co KG: Key Facts
Company
Background
Production
Competitive Positioning
Summary 19 Paulaner
Brauerei GmbH & Co KG: Competitive Position 2007
Racke GmbH & Co, A
Strategic Direction
Key Facts
Summary 20 Racke GmbH & Co, A: Key
Facts
Summary 21 Racke GmbH & Co, A: Operational Indicators
Company
Background
Competitive Positioning
Summary 22 Racke GmbH & Co, A:
Competitive Position 2007
Radeberger Gruppe Kg
Strategic Direction
Key Facts
Summary 23 Radeberger Gruppe KG: Key Facts
Summary 24
Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 Radeberger Gruppe KG:
Competitive Position 2007
Warsteiner Brauerei Haus Cramer GmbH & Co Kg
Strategic Direction
Key Facts
Summary 26 Warsteiner Brauerei Haus
Cramer GmbH & Co KG: Key Facts
Summary 27 Warsteiner Brauerei Haus Cramer
GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 28 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Production Statistics
2007
Competitive Positioning
Summary 29 Warsteiner Brauerei Haus
Cramer GmbH & Co KG: Competitive Position 2007
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Lager Price Band Methodology
Summary 30 Lager by
Price Band 2008
Published Data Comparisons
Sector Data
Table 24
Sales of Beer by Subsector: Total Volume 2003-2008
Table 25 Sales of Beer
by Subsector: Total Value 2003-2008
Table 26 Sales of Beer by Subsector: %
Total Volume Growth 2003-2008
Table 27 Sales of Beer by Subsector: % Total
Value Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade
Split: Volume 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade
Split: Value 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade
Split: % Volume Growth 2003-2008
Table 31 Sales of Beer by On-trade vs
Off-trade Split: % Value Growth 2003-2008
Table 32 Beer: Production,
Imports and Exports: Total Volume 2002-2007
Table 33 Beer Exports by
Country of Destination: Total Volume 2002-2007
Table 34 Beer Exports by
Country of Destination: Total Value 2002-2007
Table 35 Beer Imports by
Country of Origin: Total Volume 2002-2007
Table 36 Beer Imports by Country
of Origin: Total Value 2002-2007
Table 37 Company Shares of Beer by
National Brand Owner 2003-2007
Table 38 Company Shares of Beer by Global
Brand Owner 2003-2007
Table 39 Brand Shares of Beer 2004-2007
Table 40
Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 41
Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 42
Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table
43 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Table 44 Number of Breweries 2002-2007
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