Table of Contents
Beer in the Czech Republic
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary
Changing Lifestyles
Alter Consumer Preferences
Focus on Premium Brands Maintains Value
Sales
Wine Gains Share From Beer and Spirits
Impact of the Global
Financial Crisis on Czech Alcoholic Drinks
Key Trends and Developments
New Consumer Trends Maintain Positive Value Sales Despite Stagnant Volume
Sales
Wine Shows Strongest Growth
Low Alcohol Beer Sales Grow at
Record Pace
Refined Tastes of Czech Consumers Boost Sales of Premium
Spirits
Market Indicators
Table 1 Retail Consumer Expenditure on
Alcoholic Drinks 2003-2008
Market Data
Table 2 Sales of Alcoholic
Drinks by Sector: Total Volume 2003-2008
Table 3 Sales of Alcoholic Drinks
by Sector: Total Value 2003-2008
Table 4 Sales of Alcoholic Drinks by
Sector: % Total Volume Growth 2003-2008
Table 5 Sales of Alcoholic Drinks
by Sector: % Total Value Growth 2003-2008
Table 6 Sales of Alcoholic
Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 7 Sales
of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: %
Volume 2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs
Off-trade Split: % Value 2008
Table 10 Company Shares of Alcoholic Drinks
by Global Brand Owner 2004-2007
Table 11 Off-trade Sales of Alcoholic
Drinks by Distribution Format: % Value Analysis 2008
Table 12 Off-trade
Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis
2008
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume
2008-2013
Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total
Value 2008-2013
Table 15 Forecast Sales of Alcoholic Drinks by Sector: %
Total Volume Growth 2008-2013
Table 16 Forecast Sales of Alcoholic Drinks
by Sector: % Total Value Growth 2008-2013
Appendix
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic
Drinks 2008
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008
Table 19 Selling Margin of a Typical Beer Brand 2008
- Gambrinus 10%
Table 20 Selling Margin of a Typical Domestic Wine Brand
2008 - Cousigna Chardonnay (2006)
Table 21 Selling Margin of a Typical
Imported Spirit Brand 2008 - Johnnie Walker Red Label
Table 22 Selling
Margin of a Typical Domestic Spirit Brand 2008 - Fernet Stock
Operating
Environment
Price Band Methodology
Summary 1 Lager by Price Band
2007
Published Data Comparisons
Definitions
Summary 2 Research
Sources
Bohemia Sekt As
Strategic Direction
Key Facts
Summary
3 Bohemia Sekt as: Key Facts
Summary 4 Bohemia Sekt as: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 5 Bohemia Sekt as: Competitive Position 2008
Budejovicky Budvar As
Strategic Direction
Key Facts
Summary 6
Budejovicky Budvar as: Key Facts
Summary 7 Budejovicky Budvar as:
Operational Indicators
Company Background
Production
Summary 8
Budejovicky Budvar as: Production Statistics 2008
Competitive
Positioning
Pivovary Staropramen As
Strategic Direction
Summary 9
Pivovary Staropramen as: Key Facts
Summary 10 Pivovary Staropramen as:
Operational Indicators
Company Background
Production
Competitive
Positioning
Plzenský Prazdroj As
Strategic Direction
Key
Facts
Summary 11 Plzenský Prazdroj as: Key Facts
Summary 12
Plzenský Prazdroj as: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Plzenský Prazdroj
as: Competitive Position 2008
Starobrno As
Strategic Direction
Key
Facts
Summary 14 Starobrno as: Key Facts
Summary 15 Starobrno as:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 16 Starobrno as: Competitive Position
Headlines
Trends
Production, Imports and Exports
Competitive
Landscape
Prospects
Sector Data
Table 23 Sales of Beer by
Subsector: Total Volume 2003-2008
Table 24 Sales of Beer by Subsector:
Total Value 2003-2008
Table 25 Sales of Beer by Subsector: % Total Volume
Growth 2003-2008
Table 26 Sales of Beer by Subsector: % Total Value Growth
2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume
2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: Value
2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume
Growth 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: %
Value Growth 2003-2008
Table 31 Beer: Production, Imports and Exports:
Total Volume 2002-2007
Table 32 Beer Exports by Country of Destination:
Total Volume 2002-2007
Table 33 Beer Exports by Country of Destination:
Total Value 2002-2007
Table 34 Beer Imports by Country of Origin: Total
Volume 2002-2007
Table 35 Beer Imports by Country of Origin: Total Value
2002-2007
Table 36 Company Shares of Beer by National Brand Owner
2003-2007
Table 37 Company Shares of Beer by Global Brand Owner
2003-2007
Table 38 Brand Shares of Beer 2004-2007
Table 39 Forecast
Sales of Beer by Subsector: Total Volume 2008-2013
Table 40 Forecast Sales
of Beer by Subsector: Total Value 2008-2013
Table 41 Forecast Sales of
Beer by Subsector: % Total Volume Growth 2008-2013
Table 42 Forecast Sales
of Beer by Subsector: % Total Value Growth 2008-2013
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