Table of Contents
Bottled Water in Japan Euromonitor International August 2009 List
of Contents and Tables Executive Summary Healthy Positioning
Increasingly Significant Consumers Switch From Tapped To Bottled Water
Competitive Pricing Across Soft Drinks Supermarkets/hypermarkets and
Convenience Stores Gain Further Share Continued But Slowing Growth Key
Trends and Developments Busier Lifestyles Call for Convenience
Consumers Seek Healthier Lifestyles Focus on Cosmetic Functions Attracts
Women Premium Products Benefit and Suffer Due To Japan' s Economic
Performance Carbonated Drinks Offer A Surprising Potential for Growth
Market Data Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold)
by Channel: Volume 2003-2008 Table 2 Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Channel: % Volume Growth 2003-2008 Table 3 Off-trade
vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008 Table 4
Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth
2003-2008 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Sector: Volume 2008 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as
sold) by Sector: % Volume 2008 Table 7 Off-trade vs On-trade Sales of Soft
Drinks by Sector: Value 2008 Table 8 Off-trade vs On-trade Sales of Soft
Drinks by Sector: % Value 2008 Table 9 Off-trade Sales of Soft Drinks (as
sold) by Sector: Volume 2003-2008 Table 10 Off-trade Sales of Soft Drinks
(as sold) by Sector: % Volume Growth 2003-2008 Table 11 Off-trade Sales of
Soft Drinks by Sector: Value 2003-2008 Table 12 Off-trade Sales of Soft
Drinks by Sector: % Value Growth 2003-2008 Table 13 Company Shares of Soft
Drinks (RTD) by Total Volume 2004-2008 Table 14 Brand Shares of Soft
Drinks (RTD) by Total Volume 2005-2008 Table 15 Company Shares of On-trade
Soft Drinks (RTD) by Volume 2004-2008 Table 16 Brand Shares of On-trade
Soft Drinks (RTD) by Volume 2005-2008 Table 17 Company Shares of Off-trade
Soft Drinks (as sold) by Volume 2004-2008 Table 18 Brand Shares of
Off-trade Soft Drinks (as sold) by Volume 2005-2008 Table 19 Company
Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008 Table 20 Brand
Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008 Table 21 Company
Shares of Off-trade Soft Drinks by Value 2004-2008 Table 22 Brand Shares
of Off-trade Soft Drinks by Value 2005-2008 Table 23 Penetration of
Private Label (as sold) by Sector by Volume 2003-2008 Table 24 Penetration
of Private Label by Sector by Value 2003-2008 Table 25 Off-trade Sales of
Soft Drinks by Sector and Distribution Format: % Analysis 2008 Table 26
Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:
Volume 2008-2013 Table 27 Forecast Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Channel: % Volume Growth 2008-2013 Table 28 Forecast
Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2008-2013 Table 30 Forecast Off-trade Sales of Soft Drinks
(as sold) by Sector: Volume 2008-2013 Table 31 Forecast Off-trade Sales of
Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013 Table 32
Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013 Table
33 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth
2008-2013 Appendix Table 34 Off-trade Sales of Concentrates (RTD) by
Subsector: Volume 2003-2008 Table 35 Off-trade Sales of Concentrates (RTD)
by Subsector: % Volume Growth 2003-2008 Table 36 Company Shares of Liquid
Concentrates (as sold) by Off-trade Volume 2004-2008 Table 37 Brand Shares
of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008 Table 38
Company Shares of Powder Concentrates (as sold) by Off-trade Volume
2004-2008 Table 39 Brand Shares of Powder Concentrates (as sold) by
Off-trade Volume 2005-2008 Table 40 Company Shares of Concentrates (RTD)
by Off-trade Volume 2004-2008 Table 41 Brand Shares of Concentrates (RTD)
by Off-trade Volume 2005-2008 Table 42 Forecast Off-trade Sales of
Concentrates (RTD) by Subsector: Volume 2008-2013 Table 43 Forecast
Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth
2008-2013 Fountain Sales in Japan Trends Definitions Summary 1
Research Sources Asahi Soft Drinks Ltd Strategic Direction Key
Facts Summary 2 Asahi Soft Drinks Ltd: Key Facts Summary 3 Asahi Soft
Drinks Ltd: Operational Indicators Company Background Production
Competitive Positioning Summary 4 Asahi Soft Drinks Ltd: Competitive
Position 2008 Calpis Co Ltd Strategic Direction Key Facts
Summary 5 Calpis Co Ltd: Key Facts Summary 6 Calpis Co Ltd: Operational
Indicators Company Background Production Summary 7 Calpis Co Ltd:
Production Statistics 2007 Competitive Positioning Summary 8 Calpis Co
Ltd: Competitive Position 2008 Coca-Cola (japan) Co Ltd Strategic
Direction Key Facts Summary 9 Coca-Cola (Japan) Co Ltd: Key Facts
Summary 10 Coca-Cola Central (Japan) Co Ltd: Operational Indicators
Summary 11 Coca-Cola West Co Ltd: Operational Indicators Company
Background Production Summary 12 Coca-Cola (Japan) Co Ltd: Production
Statistics 2007 Competitive Positioning Summary 13 Coca-Cola (Japan)
Co Ltd: Competitive Position 2008 Dydo Drinco Inc Strategic
Direction Key Facts Summary 14 Dydo Drinco Inc: Key Facts Summary
15 Dydo Drinco Inc: Operational Indicators Company Background
Production Competitive Positioning Summary 16 Dydo Drinco Inc:
Competitive Position 2008 House Foods Corp Strategic Direction Key
Facts Summary 17 House Foods Corp: Key Facts Summary 18 House Foods
Corp: Operational Indicators Company Background Production
Competitive Positioning Ito En Ltd Strategic Direction Key
Facts Summary 20 Ito En Ltd: Key Facts Summary 21 Ito En Ltd:
Operational Indicators Company Background Production Competitive
Positioning Summary 22 Ito En Ltd: Competitive Position 2008 Japan
Tobacco Inc Strategic Direction Key Facts Summary 23 Japan Tobacco
Inc: Key Facts Summary 24 Japan Tobacco Inc: Operational Indicators
Company Background Production Competitive Positioning Summary 25
Japan Tobacco Inc: Competitive Position 2008 Kirin Beverage Corp
Strategic Direction Key Facts Summary 26 Kirin Beverage Corp: Key
Facts Company Background Production Competitive Positioning
Summary 27 Kirin Beverage Corp: Competitive Position 2008 Suntory Ltd
Strategic Direction Key Facts Summary 28 Suntory Ltd: Key Facts
Company Background Production Summary 29 Suntory Ltd: Production
Statistics 2008 Competitive Positioning Summary 30 Suntory Ltd:
Competitive Position 2008 Headlines Trends Competitive
Landscape Prospects Sector Data Institutional Bottled Water
Sales Table 44 Sales of Bottled Water to Institutional Channel
2004-2008 Table 45 Off-trade Sales of Bottled Water: Volume 2003-2008
Table 46 Off-trade Sales of Bottled Water: Value 2003-2008 Table 47
Off-trade Sales of Bottled Water: % Volume Growth 2003-2008 Table 48
Off-trade Sales of Bottled Water: % Value Growth 2003-2008 Table 49
Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2003-2008
Table 50 Leading Flavours for Functional Bottled Water: % Volume Breakdown
2003-2008 Table 51 Company Shares of Bottled Water by Off-trade Volume
2004-2008 Table 52 Brand Shares of Bottled Water by Off-trade Volume
2005-2008 Table 53 Company Shares of Bottled Water by Off-trade Value
2004-2008 Table 54 Brand Shares of Bottled Water by Off-trade Value
2005-2008 Table 55 Forecast Off-trade Sales of Bottled Water: Volume
2008-2013 Table 56 Forecast Off-trade Sales of Bottled Water: Value
2008-2013 Table 57 Forecast Off-trade Sales of Bottled Water: % Volume
Growth 2008-2013 Table 58 Forecast Off-trade Sales of Bottled Water: %
Value Growth 2008-2013
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