Table of Contents
Chlorine Bleach in Austria
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Development of the
Household Care Market in 2008
Global Warming - Environmental Awareness As
A Modern Trend
Private Label Growing, But Multinationals Guide the
Market
Strong Distribution in Supermarkets/hypermarkets
Misty
Forecasts Under the Influence of Recession
Key Trends and Developments
Environmental Responsibility Triggers Changes in Household Care
Multi-purpose Invasion - Time and Money Saving
Competitive Environment and
Private Label
Impact of New Technology
Packaging Trends - New Design
Demands
Market Indicators
Table 1 Households 2003-2008
Market
Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table
3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4
Household Care Company Shares 2004-2008
Table 5 Household Care Brand
Shares 2005-2008
Table 6 Penetration of Private Label by Sector
2003-2008
Table 7 Sales of Household Care by Distribution Format: %
Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Claro Products GmbH
Strategic Direction
Key Facts
Summary 2 Claro Products GmbH: Key Facts
Summary 3 Claro Products GmbH:
Operational Indicators
Company Background
Production
Summary 4
Claro Products GmbH: Production Statistics 2007
Competitive
Positioning
Summary 5 Claro Products GmbH: Competitive Position 2008
Collonil Salzenbrodt & Co Kg
Strategic Direction
Key Facts
Summary
6 Collonil Salzenbrodt & Co KG: Key Facts
Summary 7 Collonil Salzenbrodt &
Co KG: Operational Indicators
Company Background
Production
Summary 8 Collonil Salzenbrodt & Co KG: Production Statistics 2008
Competitive Positioning
Summary 9 Collonil Salzenbrodt & Co KG:
Competitive Position 2008
Erdal GmbH
Strategic Direction
Key
Facts
Summary 10 Erdal GmbH: Key Facts
Summary 11 Erdal GmbH:
Operational Indicators
Company Background
Production
Summary 12
Erdal GmbH: Production Statistics 2007
Competitive Positioning
Summary
13 Erdal GmbH: Competitive Position 2008
Joh Alex Niernsee Kg
Strategic Direction
Key Facts
Summary 14 Joh Alex Niernsee KG: Key
Facts
Summary 15 Joh Alex Niernsee KG: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 16 Joh Alex
Niernsee KG: Competitive Position 2008
Rewe Austria AG
Strategic
Direction
Key Facts
Summary 17 Rewe Austria AG: Key Facts
Summary
18 Rewe Austria AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Rewe Austria AG:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 11 Sales of Chlorine Bleach:
Value 2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth
2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14
Chlorine Bleach Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine
Bleach: Value 2008-2013
Table 16 Forecast Sales of Chlorine Bleach: %
Value Growth 2008-2013
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