Table of Contents
Chlorine Bleach in Colombia
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Household Care Products
Take the Foot Off the Pedal
A Tale of Two Brands
Independent Small
Grocers Makes Incremental Gains
Household Care Outlook Remains
Cautious
Key Trends and Developments
Private Label Expansion
Fab
and Ajax Acquisitions Rejected
Bar Detergent Consumption Remains
Healthy
Market Indicators
Table 1 Households 2003-2008
Market
Data
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table
3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4
Household Care Company Shares 2004-2008
Table 5 Household Care Brand
Shares 2005-2008
Table 6 Penetration of Private Label by Sector
2003-2008
Table 7 Sales of Household Care by Distribution Format: %
Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Appendix
Definitions
Summary 1
Research Sources
Azul K SA
Strategic Direction
Key Facts
Summary 2 Azul K SA: Key Facts
Summary 3 Azul K SA: Operational
Indicators
Company Background
Production
Summary 4 Azul K SA:
Production Statistics 2008
Competitive Positioning
Summary 5 Azul K
SA: Competitive Position 2008
Beisbol De Colombia SCA
Strategic
Direction
Key Facts
Summary 6 Beisbol de Colombia SCA: Key Facts
Summary 7 Beisbol de Colombia SCA: Operational Indicators
Company
Background
Production
Summary 8 Beisbol de Colombia SCA: Production
Statistics 2007
Competitive Positioning
Summary 9 Summary Beisbol de
Colombia SCA: Competitive Position 2008
Brinsa SA
Strategic
Direction
Key Facts
Summary 10 Brinsa SA: Key Facts
Summary 11
Brinsa SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Brinsa SA: Competitive Position
2008
Casa Luker SA
Strategic Direction
Key Facts
Summary 13
Casa Luker SA: Key Facts
Summary 14 Casa Luker SA: Operational
Indicators
Company Background
Production
Summary 15 Casa Luker SA:
Production Statistics 2007
Competitive Positioning
Summary 16 Casa
Luker SA: Competitive Position 2008
Detergentes SA
Strategic
Direction
Key Facts
Summary 17 Detergentes SA: Key Facts
Summary
18 Detergentes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Summary Detergentes
SA: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 11 Sales of Chlorine Bleach:
Value 2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth
2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14
Chlorine Bleach Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine
Bleach: Value 2008-2013
Table 16 Forecast Sales of Chlorine Bleach: %
Value Growth 2008-2013
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