Table of Contents
Chlorine Bleach in Egypt
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Value Sales of Household
Care Products Register Strong Growth
Polishes Sees the Most Dynamic Value
Sales Growth Due To the Dusty Climate
Port-said Detergents and Procter &
Gamble Egypt Lead A Highly Fragmented Market
Supermarkets/hypermarkets Has
the Highest Proportion of Household Care Sales
Growth Is Expected To
Continue During the Forecast Period
Key Trends and Developments
Positive Economic Environment Drives Performance of Household Care
Products
Increasing Number of Retail Outlets Has A Positive Impact on
Sales
Private Label Continues Its Development
New Product Development
and Increased Marketing Support Stimulate Growth
Pollution and A Dusty
Environment Accelerate Demand for Specific Products
Market Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales of Household
Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector:
% Value Growth 2003-2008
Table 4 Household Care Company Shares
2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales
of Household Care by Distribution Format: % Analysis 2003-2008
Table 7
Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table
9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Alexandria Detergents &
Chemicals Co Sae
Strategic Direction
Key Facts
Summary 2
Alexandria Detergents & Chemicals Co SAE: Key Facts
Summary 3 Alexandria
Detergents & Chemicals Co SAE: Operational Indicators
Company
Background
Production
Summary 4 Alexandria Detergents & Chemicals Co
SAE: Production Statistics 2007
Competitive Positioning
Summary 5
Alexandria Detergents & Chemicals Co SAE: Competitive Position 2008
Home
Care Co for Chemical Industries
Strategic Direction
Key Facts
Summary 6 Home Care Co for Chemical Industries: Key Facts
Summary 7 Home
Care Co for Chemical Industries: Operational Indicators
Company
Background
Production
Summary 8 Home Care Co for Chemical Industries:
Production Statistics 2007
Competitive Positioning
Summary 9 Home Care
Co for Chemical Industries: Competitive Position 2008
Kamena Products
Corp
Strategic Direction
Key Facts
Summary 10 Kamena Products
Corp: Key Facts
Summary 11 Kamena Products Corp: Operational
Indicators
Company Background
Production
Summary 12 Kamena
Products Corp: Production Statistics 2007
Competitive Positioning
Summary 13 Kamena Products Corp: Competitive Position 2008
Misr Detergents
& Chemicals Co
Strategic Direction
Key Facts
Summary 14 Misr
Detergents & Chemicals Co: Key Facts
Summary 15 Misr Detergents &
Chemicals Co: Operational Indicators
Company Background
Production
Summary 16 Misr Detergents & Chemicals Co: Production Statistics 2008
Competitive Positioning
Summary 17 Misr Detergents & Chemicals Co:
Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 10 Chlorine bleach by type:
% value analysis 2005-2008
Table 11 Sales of Chlorine Bleach: Value
2003-2008
Table 12 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 13 Chlorine Bleach Company Shares 2004-2008
Table 14 Chlorine Bleach
Brand Shares 2005-2008
Table 15 Forecast Sales of Chlorine Bleach: Value
2008-2013
Table 16 Forecast Sales of Chlorine Bleach: % Value Growth
2008-2013
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