Table of Contents
Chlorine Bleach in Hungary
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Household Care Continues
To Grow in 2008
Demand Is Driven by Advertising, Promotion and
Discounting
Multinationals Drive Innovation
Big Retail Units Lead
Distribution
Stable Growth Is Expected
Key Trends and Developments
Global Crisis Deepens Hungary' s Economic Problems
Private Label Grows in
Popularity
Manufacturers Open To Environmentally-friendly Products
Consumers Look for Task-specific and Multi-purpose Products
Supermarkets/hypermarkets Is the Key Distribution Format
Market
Indicators
Table 1 Households 2003-2008
Market Data
Table 2 Sales
of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household
Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company
Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6
Penetration of Private Label by Sector 2003-2008
Table 7 Sales of
Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008
Table
9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Bábolna Bio Kft
Strategic Direction
Key Facts
Summary 2 Bábolna Bio Kft: Key
Facts
Summary 3 Bábolna Bio Kft: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 4
Bábolna Bio Kft: Competitive Position 2008
Dymol Vegyi Kft
Strategic Direction
Key Facts
Summary 5 Dymol Vegyi Kft: Key Facts
Company Background
Production
Competitive Positioning
Summary 6
Dymol Vegyi Kft: Competitive Position 2008
Egyesült Vegyi Muvek
Zrt
Strategic Direction
Key Facts
Summary 7 Egyesült Vegyi
Müvek Zrt: Key Facts
Summary 8 Egyesült Vegyi Müvek Zrt:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 9 Egyesült Vegyi Müvek Zrt: Competitive
Position 2008
Medikemia Rt
Strategic Direction
Key Facts
Summary 10 Medikemia Rt: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Medikemia Rt: Competitive Position
2008
Volmix Kft
Strategic Direction
Key Facts
Summary 12
Volmix Kft: Key Facts
Summary 13 Volmix Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14
Volmix Kft: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 11 Chlorine Bleach by Type:
% Value Analysis 2005-2008
Table 12 Sales of Chlorine Bleach: Value
2003-2008
Table 13 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 14 Chlorine Bleach Company Shares 2004-2008
Table 15 Chlorine Bleach
Brand Shares 2005-2008
Table 16 Forecast Sales of Chlorine Bleach: Value
2008-2013
Table 17 Forecast Sales of Chlorine Bleach: % Value Growth
2008-2013
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