Table of Contents
Domestic Electrical Appliances in China
Euromonitor International
August 2009
List of Contents and Tables
Executive Summary
Production Slows in 2008
Manufacturers Supported by Drop in Raw Material
Prices
Haier Goes Green As Official Sponsor of 2008 Olympics
Midea
Plans To Increase Its Production Capacity
Home Appliances To the
Countryside Programme Takes Off
Despite Continued Economic Slowdown, Rural
Penetration Will Boost Sales
Key Trends and Developments
Government
Encourages Rural Consumption of White Goods
2008 Olympics Provides A
Platform To Showcase Green Technology
Energy Conservation Remains A Top
Priority
Market Indicators
Table 1 Household Penetration of Selected
Total Stock Domestic Electrical Appliances by Sector/Subsector 2003-2008
Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector
2008
Table 3 Household Ownership of Durable Goods by Type of Household
2008
Market Data
Table 4 Sales of Domestic Electrical Appliances by
Sector: Volume 2003-2008
Table 5 Sales of Domestic Electrical Appliances
by Sector: Value 2003-2008
Table 6 Sales of Domestic Electrical Appliances
by Sector: % Volume Growth 2003-2008
Table 7 Sales of Domestic Electrical
Appliances by Sector: % Value Growth 2003-2008
Table 8 Sales of Large
Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume
2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Value 2003-2008
Table 10 Sales of Large
Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume
Growth 2003-2008
Table 11 Sales of Large Kitchen Appliances by Sector and
by Built-in/Freestanding Split: % Value Growth 2003-2008
Table 12 Company
Shares of Large Kitchen Appliances 2004-2008
Table 13 Brand Shares of
Large Kitchen Appliances 2005-2008
Table 14 Company Shares of Small
Kitchen Appliances (Non-cooking) 2004-2008
Table 15 Brand Shares of Small
Kitchen Appliances (Non-cooking) 2005-2008
Table 16 Large Kitchen
Appliances by Distribution Format: % Breakdown 2003-2008
Table 17 Forecast
Sales of Domestic Electrical Appliances by Sector: Volume 2008-2013
Table
18 Forecast Sales of Domestic Electrical Appliances by Sector: Value
2008-2013
Table 19 Forecast Sales of Domestic Electrical Appliances by
Sector: % Volume Growth 2008-2013
Table 20 Forecast Sales of Domestic
Electrical Appliances by Sector: % Value Growth 2008-2013
Table 21
Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: Volume 2008-2013
Table 22 Forecast Sales of
Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value
2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by Sector
and by Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 24
Forecast Sales of Large Kitchen Appliances by Sector and by
Built-in/Freestanding Split: % Value Growth 2008-2013
Definitions
Summary 1 Research Sources
Galanz Enterprises Group Co
Strategic
Direction
Key Facts
Summary 2 Galanz Enterprises Group Co: Key
Facts
Summary 3 Galanz Enterprises Group Co: Operational Indicators
Company Background
Production
Summary 4 Galanz Enterprises Group
Company: Production Statistics 2008
Competitive Positioning
Summary 5
Galanz Enterprises Group Company: Competitive Position 2008
Gd Midea
Holding Co Ltd
Strategic Direction
Key Facts
Summary 6 GD Midea
Holding Co Ltd: Key Facts
Summary 7 GD Midea Holding Co Ltd: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 8 GD Midea Holding Co Ltd: Competitive Position
2008
Haier Group
Strategic Direction
Key Facts
Summary 9 Hair
Group: Key Facts
Summary 10 Haier Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11
Haier Group: Competitive Position 2008
Hefei Meiling Group Co Ltd
Strategic Direction
Key Facts
Summary 12 Hefei Meiling Co Ltd: Key
Facts
Summary 13 Hefei Meiling Co Ltd: Operational Indicators Q4 Dec
2008
Company Background
Production
Competitive Positioning
Summary 14 Hefei Meiling Co Ltd: Competitive Position 2008
Hisense Kelon
Electrical Appliance Co Ltd
Strategic Direction
Key Facts
Summary
15 Hisense Kelon Electrical Holding Co Ltd: Key Facts
Summary 16 Hisense
Kelon Electrical Holding Co Ltd: Operational Indicators
Company
Background
Production
Summary 17 Hisense Kelon Electrical Holding Co
Ltd: Production Statistics 2007
Competitive Positioning
Summary 18
Hisense Kelon Electrical Holding Co Ltd: Competitive Position 2008
Joyoung
Co Ltd
Strategic Direction
Key Facts
Summary 19 Joyoung Company
Ltd: Key Facts
Summary 20 Joyoung Company Ltd: Operational Indicators
Company Background
Production
Summary 21 Joyoung Company Ltd:
Production Statistics 2007
Competitive Positioning
Ningbo Fotile
Kitchenware Co Ltd
Strategic Direction
Key Facts
Summary 22 Ningbo
Fotile Kitchenware Co Ltd: Key Facts
Company Background
Production
Summary 23 Ningbo Fotile Kitchenware Co Ltd: Production Statistics 2007
Competitive Positioning
Summary 24 Ningbo Fotile Kitchenware Co Ltd:
Competitive Position 2008
Qingdao Aucma Co Ltd
Strategic Direction
Key Facts
Summary 25 Qingdao Aucma Group: Key Facts
Summary 26 Qingdao
Aucma Group: Operational Indicators
Company Background
Production
Summary 27 Qingdao Aucma Group: Production Statistics 2007
Competitive
Positioning
Summary 28 Qingdao Aucma Group: Competitive Position 2008
Shuaikang Group Co Ltd
Strategic Direction
Key Facts
Summary 29
Shuaikang Group Co Ltd (Sacon): Key Facts
Company Background
Production
Competitive Positioning
Wuxi Little Swan Co Ltd
Strategic Direction
Key Facts
Summary 30 Wuxi Little Swan-Schulthess
Washing Machinery Co Ltd: Key Facts
Company Background
Production
Summary 31 Wuxi Little Swan-Schulthess Washing Machinery Co Ltd: Production
Statistics 2007
Competitive Positioning
Summary 32 Wuxi Little
Swan-Schulthess Washing Machinery Co Ltd: Competitive Position 2008
Zhuhai
Gree Electronics Co Ltd
Strategic Direction
Key Facts
Summary 33
Zhuhai Gree Electronics Co Ltd: Key Facts
Summary 34 Zhuhai Gree
Electronics Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 35 Zhuhai Gree Electronics
Co Ltd: Competitive Position 2008
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 25 Sales of Refrigeration
Appliances by Subsector: Volume 2003-2008
Table 26 Sales of Refrigeration
Appliances by Subsector: Value 2003-2008
Table 27 Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2003-2008
Table 28 Sales of
Refrigeration Appliances by Subsector: % Value Growth 2003-2008
Table 29
Sales of Fridge Freezers by Format: % Breakdown 2004-2008
Table 30 Sales
of Fridges by Format: % Breakdown 2004-2008
Table 31 Sales of Freezers by
Format: % Breakdown 2004-2008
Table 32 Sales of Fridge Freezers by Volume
Capacity: % Breakdown 2004-2008
Table 33 Sales of Fridges by Volume
Capacity: % Breakdown 2004-2008
Table 34 Sales of Freezers by Volume
Capacity: % Breakdown 2004-2008
Table 35 Sales of Electric Wine
Coolers/Chillers by Format: % Breakdown 2004-2008
Table 36 Company Shares
of Refrigeration Appliances 2004-2008
Table 37 Brand Shares of
Refrigeration Appliances 2005-2008
Table 38 Company Shares of Built-in
Fridge Freezers 2004-2008
Table 39 Company Shares of Freestanding Fridge
Freezers 2004-2008
Table 40 Company Shares of Built-in Fridges
2004-2008
Table 41 Company Shares of Freestanding Fridges 2004-2008
Table 42 Forecast Sales of Refrigeration Appliances by Subsector: Volume
2008-2013
Table 43 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2008-2013
Table 44 Forecast Sales of Refrigeration
Appliances by Subsector: % Volume Growth 2008-2013
Table 45 Forecast Sales
of Refrigeration Appliances by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 46 Sales of Home Laundry Appliances by Subsector: Volume
2003-2008
Table 47 Sales of Home Laundry Appliances by Subsector: Value
2003-2008
Table 48 Sales of Home Laundry Appliances by Subsector: % Volume
Growth 2003-2008
Table 49 Sales of Home Laundry Appliances by Subsector: %
Value Growth 2003-2008
Table 50 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008
Table 51 Sales of Automatic Washing Machines
by Volume Capacity: % Breakdown 2005-2008
Table 52 Sales of
AutomaticTumble Dryers by Format: % Breakdown 2004-2008
Table 53 Company
Shares of Home Laundry Appliances 2004-2008
Table 54 Brand Shares of Home
Laundry Appliances 2005-2008
Table 55 Forecast Sales of Home Laundry
Appliances by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Home
Laundry Appliances by Subsector: Value 2008-2013
Table 57 Forecast Sales
of Home Laundry Appliances by Subsector: % Volume Growth 2008-2013
Table
58 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Sales of Dishwashers by Subsector: Volume
2003-2008
Table 60 Sales of Dishwashers by Subsector: Value 2003-2008
Table 61 Sales of Dishwashers by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Dishwashers by Subsector: % Value Growth 2003-2008
Table
63 Sales of Dishwashers by Format: % Breakdown 2004-2008
Table 64 Company
Shares of Dishwashers 2004-2008
Table 65 Brand Shares of Dishwashers
2005-2008
Table 66 Forecast Sales of Dishwashers by Subsector: Volume
2008-2013
Table 67 Forecast Sales of Dishwashers by Subsector: Value
2008-2013
Table 68 Forecast Sales of Dishwashers by Subsector: % Volume
Growth 2008-2013
Table 69 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 70 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008
Table 71 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008
Table 72 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 73 Sales of Large Cooking
Appliances by Subsector: % Value Growth 2003-2008
Table 74 Sales of
Cookers by Gas/Electric: % Breakdown 2003-2008
Table 75 Sales of Range
Cookers by Format: % Breakdown 2003-2008
Table 76 Sales of Ovens by
Standard/Multifunctional: % Breakdown 2003-2008
Table 77 Sales of Built-in
Hobs by Format: % Breakdown 2003-2008
Table 78 Sales of Freestanding Hobs
by Format: % Breakdown 2003-2008
Table 79 Company Shares of Large Cooking
Appliances 2004-2008
Table 80 Brand Shares of Large Cooking Appliances
2005-2008
Table 81 Company Shares of Cookers 2004-2008
Table 82
Company Shares of Range Cookers 2004-2008
Table 83 Company Shares of Ovens
2004-2008
Table 84 Company Shares of Hobs 2004-2008
Table 85 Company
Shares of Built-in Hobs 2004-2008
Table 86 Company Shares of Freestanding
Hobs 2004-2008
Table 87 Company Shares of Cooker Hoods 2004-2008
Table
88 Company Shares of Built-in Cooker Hoods 2004-2008
Table 89 Company
Shares of Freestanding Cooker Hoods 2004-2008
Table 90 Forecast Sales of
Large Cooking Appliances by Subsector: Volume 2008-2013
Table 91 Forecast
Sales of Large Cooking Appliances by Subsector: Value 2008-2013
Table 92
Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth
2008-2013
Table 93 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 94 Sales of Microwaves by
Subsector: Volume 2003-2008
Table 95 Sales of Microwaves by Subsector:
Value 2003-2008
Table 96 Sales of Microwaves by Subsector: % Volume Growth
2003-2008
Table 97 Sales of Microwaves by Subsector: % Value Growth
2003-2008
Table 98 Company Shares of Microwaves 2004-2008
Table 99
Brand Shares of Microwaves 2005-2008
Table 100 Microwaves by Distribution
Format: % Analysis 2003-2008
Table 101 Forecast Sales of Microwaves by
Subsector: Volume 2008-2013
Table 102 Forecast Sales of Microwaves by
Subsector: Value 2008-2013
Table 103 Forecast Sales of Microwaves by
Subsector: % Volume Growth 2008-2013
Table 104 Forecast Sales of
Microwaves by Subsector: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 105 Sales of
Food Preparation Appliances by Subsector: Volume 2003-2008
Table 106 Sales
of Food Preparation Appliances by Subsector: Value 2003-2008
Table 107
Sales of Food Preparation Appliances by Subsector: % Volume Growth
2003-2008
Table 108 Sales of Food Preparation Appliances by Subsector: %
Value Growth 2003-2008
Table 109 Company Shares of Food Preparation
Appliances 2004-2008
Table 110 Brand Shares of Food Preparation Appliances
2005-2008
Table 111 Forecast Sales of Food Preparation Appliances by
Subsector: Volume 2008-2013
Table 112 Forecast Sales of Food Preparation
Appliances by Subsector: Value 2008-2013
Table 113 Forecast Sales of Food
Preparation Appliances by Subsector: % Volume Growth 2008-2013
Table 114
Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 115 Sales of Small Cooking Appliances by Subsector:
Volume 2003-2008
Table 116 Sales of Small Cooking Appliances by Subsector:
Value 2003-2008
Table 117 Sales of Small Cooking Appliances by Subsector:
% Volume Growth 2003-2008
Table 118 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 119 Unit Sales of Coffee
Machines by Format: % Breakdown 2004-2008
Table 120 Company Shares of
Small Cooking Appliances 2004-2008
Table 121 Brand Shares of Small Cooking
Appliances 2005-2008
Table 122 Forecast Sales of Small Cooking Appliances
by Subsector: Volume 2008-2013
Table 123 Forecast Sales of Small Cooking
Appliances by Subsector: Value 2008-2013
Table 124 Forecast Sales of Small
Cooking Appliances by Subsector: % Volume Growth 2008-2013
Table 125
Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 126 Sales of Small Kitchen Appliances (Non-cooking) by
Subsector: Volume 2003-2008
Table 127 Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2003-2008
Table 128 Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2003-2008
Table 129 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: %
Value Growth 2003-2008
Table 130 Company Shares of Small Kitchen
Appliances (Non-cooking) 2004-2008
Table 131 Brand Shares of Small Kitchen
Appliances (Non-cooking) 2005-2008
Table 132 Forecast Sales of Small
Kitchen Appliances (Non-cooking) by Subsector: Volume 2008-2013
Table 133
Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value
2008-2013
Table 134 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-2013
Table 135 Forecast
Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 136 Sales of Vacuum Cleaners by Subsector: Volume
2003-2008
Table 137 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 138 Sales of Vacuum Cleaners by Subsector: % Volume Growth
2003-2008
Table 139 Sales of Vacuum Cleaners by Subsector: % Value Growth
2003-2008
Table 140 Unit Sales of Vacuum Cleaners by Format: % Breakdown
2004-2008
Table 141 Unit Sales of Vacuum Cleaners by Power Source: %
Breakdown 2004-2008
Table 142 Company Shares of Vacuum Cleaners
2004-2008
Table 143 Brand Shares of Vacuum Cleaners 2005-2008
Table
144 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2008-2013
Table
145 Forecast Sales of Vacuum Cleaners by Subsector: Value 2008-2013
Table
146 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth
2008-2013
Table 147 Forecast Sales of Vacuum Cleaners by Subsector: %
Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 148 Sales of Irons: 2003-2008
Table
149 Sales of Irons: % Growth 2003-2008
Table 150 Unit Sales of Irons by
Format: % Breakdown 2004-2008
Table 151 Company Shares of Irons
2004-2008
Table 152 Brand Shares of Irons 2005-2008
Table 153 Forecast
Sales of Irons: 2008-2013
Table 154 Forecast Sales of Irons: % Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 155 Sales of Personal Care Appliances: 2003-2008
Table 156 Sales of Personal Care Appliances: % Growth 2003-2008
Table 157
Sales of Hair Care Appliances by Format: % Breakdown 2003-2008
Table 158
Sales of Body Shavers by Type: % Breakdown 2003-2008
Table 159 Company
Shares of Personal Care Appliances 2004-2008
Table 160 Brand Shares of
Personal Care Appliances 2005-2008
Table 161 Forecast Sales of Personal
Care Appliances: 2008-2013
Table 162 Forecast Sales of Personal Care
Appliances: % Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 163 Sales of Air Treatment
Products: 2003-2008
Table 164 Sales of Air Treatment Products: % Growth
2003-2008
Table 165 Company Shares of Air Treatment Products 2004-2008
Table 166 Brand Shares of Air Treatment Products 2005-2008
Table 167
Forecast Sales of Air Treatment Products: 2008-2013
Table 168 Forecast
Sales of Air Treatment Products: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 169
Retail Sales of Heating Appliances: 2003-2008
Table 170 Retail Sales of
Heating Appliances: % Growth 2003-2008
Table 171 Company Shares of Heating
Appliances 2004-2008
Table 172 Brand Shares of Heating Appliances
2005-2008
Table 173 Forecast Sales of Heating Appliances: 2008-2013
Table 174 Forecast Sales of Heating Appliances: % Growth 2008-2013
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