Table of Contents
Fragrances in Denmark
Euromonitor International
August 2009
List
of Contents and Tables
Executive Summary
Cosmetics and Toiletries
Proved Fairly Resistant To Economic Slowdown
Polarised Consumer
Preferences in 2008
Nivea was the Fastest Growing Brand
Strong
Discounter Growth
Value Growth of Cosmetics and Toiletries To Slow
Further
Key Trends and Developments
Growing Consumer Price Sensitivity
As the Global Financial Crisis Hits Denmark
Strong Discounter Growth
Strong Growth Trend in Natural/organic Products
Strong Demand for
Multifunctional Cosmetics
Ethical Consumption on the Increase
Market
Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value
2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value
Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value
2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth
2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail
Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO
Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by
Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by
Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by
Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and
Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11
Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth
2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value
2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value
Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1
Research Sources
Blumøller A/S
Strategic Direction
Key
Facts
Summary 2 Blumøller A/S: Key Facts
Summary 3 Blumøller
A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Blumøller A/S: Competitive Position
2008
Cederroth A/S
Strategic Direction
Key Facts
Summary 5
Cederroth A/S: Key Facts
Summary 6 Cederroth A/S: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 7 Cederroth A/S: Competitive Position 2008
Gun-britt Coiffure Aps
Strategic Direction
Key Facts
Summary 8
Gun-Britt Coiffure ApS: Key Facts
Summary 9 Gun-Britt Coiffure Aps:
Operational Indicators
Company Background
Competitive Positioning
Summary 10 Gun-Britt Coiffure ApS: Competitive Position 2008
Matas A/S
Strategic Direction
Key Facts
Summary 11 Matas A/S: Key Facts
Summary 12 Matas A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Matas A/S: Competitive
Position 2008
Sæther A/s, E
Strategic Direction
Key Facts
Summary 14 Sæther A/S, E: Key Facts
Summary 15 Sæther A/S, E:
Operational Indicators
Company Background
Production
Competitive
Positioning
Table 15 Summary3 Sæther A/S, E: Competitive Position
2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 16 Sales of Fragrances by Subsector: Value 2003-2008
Table 17 Sales of Fragrances by Subsector: % Value Growth 2003-2008
Table
18 Fragrances Premium Vs Mass % Analysis 2003-2008
Table 19 Fragrances
Company Shares by Retail Value 2004-2008
Table 20 Fragrances Brand Shares
by Retail Value 2005-2008
Table 21 Men' s Premium Fragrances Brand Shares
by Retail Value 2005-2008
Table 22 Women' s Premium Fragrances Brand Shares
by Retail Value 2005-2008
Table 23 Forecast Sales of Fragrances by
Subsector: Value 2008-2013
Table 24 Forecast Sales of Fragrances by
Subsector: % Value Growth 2008-2013
Table 25 Forecsast Fragrances Premium
Vs Mass % Analysis 2008-2013
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