Table of Contents
Fragrances in Japan
Euromonitor International
August 2009
List of
Contents and Tables
Executive Summary
Sales See Negative Growth
Prevention Measures Drive Growth
Domestic Players Face Tougher Competition
From Localised Multinationals and New Entrants
Retailers Reorganising To
Attract Target Consumers
Despite Forecast Overall Decline, Growth Areas
Remain
Key Trends and Developments
Domestic Companies Still Strong But
Localised Multinationals Gain Share
Movement Towards Authenticity for
Organic Products
Scientific Approach To Skin Care
Players Become More
Sophisticated in Targeting Men
Aging Population Offers An Opportunity for
Growth
Selective Spending Shifts Into Full Swing With Economic
Slowdown
Market Data
Table 1 Sales of Cosmetics and Toiletries by
Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by
Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by
Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: %
Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by
NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares
by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand
Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by
Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries
by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics
and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table
11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth
2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value
2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value
Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 1
Research Sources
Dhc Corp
Strategic Direction
Key Facts
Summary 2 DHC Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 DHC Corp: Competitive Position 2008
Fancl Corp
Strategic Direction
Key Facts
Summary 4 Fancl Corp: Key
Facts
Summary 5 Fancl Corp: Operational Indicators
Company
Background
Production
Competitive Positioning
Summary 6 Fancl
Corp: Competitive Position 2008
Kanebo Cosmetics Inc
Strategic
Direction
Key Facts
Summary 7 Kanebo Cosmetics Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 8
Kanebo Cosmetics Inc: Competitive Position 2008
Kao Corp
Strategic
Direction
Key Facts
Summary 9 Kao Corp: Key Facts
Summary 10 Kao
Corp: Operational Indicators
Company Background
Production
Summary
11 Kao Corp: Production Statistics
Competitive Positioning
Summary 12
Kao Corp: Competitive Position 2008
Kosé Corp
Strategic
Direction
Key Facts
Summary 13 Kosé Corp: Key Facts
Summary
14 Kosé Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Kosé Corp:
Competitive Position 2008
Mandom Corp
Strategic Direction
Key
Facts
Summary 16 Mandom Corp: Key Facts
Summary 17 Mandom Corp:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 18 Mandom Corp: Competitive Position 2008
Pola
Cosmetics Inc
Strategic Direction
Key Facts
Summary 19 Pola
Cosmetics Inc: Key Facts
Summary 20 Pola Cosmetics Inc: Operational
Indicators
Company Background
Production
Competitive
Positioning
Summary 21 Pola Cosmetics Inc: Competitive Position 2008
Shiseido Co Ltd
Strategic Direction
Key Facts
Summary 22 Shiseido
Co Ltd: Key Facts
Summary 23 Shiseido Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 24
Shiseido Co Ltd: Competitive Position 2008
Sunstar Inc
Strategic
Direction
Key Facts
Summary 25 Sunstar Inc: Key Facts
Company
Background
Production
Competitive Positioning
Summary 26 Sunstar
Inc: Competitive Position 2008
Unilever Japan Kk
Strategic
Direction
Key Facts
Summary 27 Unilever Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 28
Unilever Japan KK: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of
Fragrances by Subsector: Value 2003-2008
Table 16 Sales of Fragrances by
Subsector: % Value Growth 2003-2008
Table 17 Fragrances Premium Vs Mass %
Analysis 2003-2008
Table 18 Fragrances Company Shares by Retail Value
2004-2008
Table 19 Fragrances Brand Shares by Retail Value 2005-2008
Table 20 Men' s Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 21 Women' s Premium Fragrances Brand Shares by Retail Value 2005-2008
Table 22 Forecast Sales of Fragrances by Subsector: Value 2008-2013
Table
23 Forecast Sales of Fragrances by Subsector: % Value Growth 2008-2013
Table 24 Forecsast Fragrances Premium Vs Mass % Analysis 2008-2013
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