Table of Contents
Insecticides in Spain Euromonitor International July 2009 List of
Contents and Tables Executive Summary Significant Slowdown in Value
Growth Spain in the Worst Economic Crisis in 15 Years Private Label
Taking Advantage of Economic Decline Discounters and
Supermarkets/hypermarkets Gaining Share Forecast Growth Affected by Dark
Clouds on the Horizon Key Trends and Developments Private Label, the
Winner of 2008 Spain Falls Into Recession Change in Purchasing
Decision Factors Companies Getting Greener: Concentrated Formats and Eco
Label Cosmetic and Emotional Benefits Find Their Way Into the Market
Market Indicators Table 1 Households 2003-2008 Market Data Table 2
Sales of Household Care by Sector: Value 2003-2008 Table 3 Sales of
Household Care by Sector: % Value Growth 2003-2008 Table 4 Household Care
Company Shares 2004-2008 Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008 Table 7 Sales of
Household Care by Distribution Format: % Analysis 2003-2008 Table 8 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008 Table
9 Forecast Sales of Household Care by Sector: Value 2008-2013 Table 10
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions Summary 1 Research Sources Colgate-Palmolive España
SA Strategic Direction Key Facts Summary 2 Colgate-Palmolive
España SA: Key Facts Summary 3 Colgate-Palmolive España SA:
Operational Indicators Company Background Production Competitive
Positioning Summary 4 Colgate-Palmolive España SA: Competitive
Position 2008 Henkel Ibérica SA Strategic Direction Key
Facts Summary 5 Henkel Ibérica SA: Key Facts Summary 6 Henkel
Ibérica SA: Operational Indicators Company Background
Production Competitive Positioning Summary 7 Henkel Ibérica SA:
Competitive Position 2008 Industrias Marca SA Strategic Direction
Key Facts Summary 8 Industrias Marca SA: Key Facts Summary 9
Industrias Marca SA: Operational Indicators Company Background
Production Competitive Positioning Summary 10 Industrias Marca SA:
Competitive Position 2008 Johnson Wax Española SA Strategic
Direction Key Facts Summary 11 Johnson Wax Española SA: Key
Facts Summary 12 Johnson Wax Española SA: Operational Indicators
Company Background Production Competitive Positioning Summary 13
Johnson Wax Española SA: Competitive Position 2008 Kh Lloreda SA
Strategic Direction Key Facts Summary 14 KH Lloreda SA: Key Facts
Summary 15 KH Lloreda SA: Operational Indicators Company Background
Production Competitive Positioning Summary 16 KH Lloreda SA:
Competitive Position 2008 Persan SA Strategic Direction Key
Facts Summary 17 Persan SA: Key Facts Summary 18 Persan SA:
Operational Indicators Company Background Production Competitive
Positioning Summary 19 Persan SA: Competitive Position 2008 Procter &
Gamble España SA Strategic Direction Key Facts Summary 20
Procter & Gamble España SA: Key Facts Summary 21 Procter & Gamble
España SA: Operational Indicators Company Background
Production Competitive Positioning Summary 22 Procter & Gamble
España SA: Competitive Position 2008 Reckitt Benckiser España
Sl Strategic Direction Key Facts Summary 23 Reckitt Benckiser
España SL: Key Facts Summary 24 Reckitt Benckiser España SL:
Operational Indicators Company Background Production Competitive
Positioning Summary 25 Reckitt Benckiser España SL: Competitive
Position 2008 Sara Lee Corp Strategic Direction Key Facts
Summary 26 Sara Lee Household & Bodycare España SL: Key Facts Summary
27 Sara Lee Household & Bodycare España SL: Operational Indicators
Company Background Production Competitive Positioning Summary 28
Sara Lee Household & Bodycare España SL: Competitive Position 2008
Zelnova SA Strategic Direction Key Facts Summary 29 Zelnova SA:
Key Facts Summary 30 Zelnova SA: Operational Indicators Company
Background Production Competitive Positioning Summary 31 Zelnova
SA: Competitive Position 2008 Headlines Trends Prospects
Sector Data Table 11 Sales of Insecticides by Subsector: Value
2003-2008 Table 12 Sales of Insecticides by Subsector: % Value Growth
2003-2008 Table 13 Spray Insecticides by Type: % Value Breakdown
2006-2008 Table 14 Insecticides Company Shares 2004-2008 Table 15
Insecticides Brand Shares 2005-2008 Table 16 Forecast Sales of
Insecticides by Subsector: Value 2008-2013 Table 17 Forecast Sales of
Insecticides by Subsector: % Value Growth 2008-2013
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