Table of Contents
Kitchen Towels in Switzerland
Euromonitor International
August
2009
List of Contents and Tables
Executive Summary
Limited Room
for Growth in A Mature Category
Disposable Paper Products Develops Towards
Specification
Migros Genossenschaftsbund Eg Increases Its Lead
Grocery
Channel Dominates
Flat Growth Anticipated for Forecast Period
Key
Trends and Developments
Discounters Expanding To Disturb National
Retailing Giants' Duopoly
Consumers Feel Effects of Global Economic
Slowdown on Pricing
Socially Conscientious Swiss Consumers Demand
Convenience Products
Star Brands and Innovations To Counterattack Swiss
' me Too' Products
Double Demographic Effects
Market Indicators
Table 1 Birth Rates 2003-2008
Table 2 Infant Population 2003-2008
Table 3 Female Population by Age 2003-2008
Table 4 Total Population by Age
2003-2008
Table 5 Households 2003-2008
Table 6 Forecast Infant
Population 2008-2013
Table 7 Forecast Female Population by Age
2008-2013
Table 8 Forecast Total Population by Age 2008-2013
Table 9
Forecast Households 2008-2013
Market Data
Table 10 Retail Sales of
Disposable Paper Products by Sector: Value 2003-2008
Table 11 Retail Sales
of Disposable Paper Products by Sector: % Value Growth 2003-2008
Table 12
Retail Sales of Disposable Paper Products by Distribution Format: % Analysis
2003-2008
Table 13 Retail Sales of Disposable Paper Products by Sector and
Distribution Format: % Analysis 2008
Table 14 Penetration of Private Label
by Sector 2003-2008
Table 15 Forecast Retail Sales of Disposable Paper
Products by Sector: Value 2008-2013
Table 16 Forecast Retail Sales of
Disposable Paper Products by Sector: % Value Growth 2008-2013
Appendix
Definitions
Summary 1 Research Sources
Beiersdorf (switzerland) AG
Strategic Direction
Key Facts
Summary 2 Beiersdorf AG (Switzerland):
Key Facts
Summary 3 Beiersdorf AG (Switzerland): Operational
Indicators
Company Background
Competitive Positioning
Summary 4
Beiersdorf AG (Switzerland): Competitive Position 2008
Cartaseta Friedrich
& Co
Strategic Direction
Key Facts
Summary 5 Cartaseta Friedrich &
Co: Key Facts
Company Background
Production
Competitive
Positioning
Coop Schweiz AG
Strategic Direction
Key Facts
Summary 6 Coop Schweiz AG: Key Facts
Summary 7 Coop Schweiz AG:
Operational Indicators
Company Background
Production
Competitive
Positioning
Summary 8 Coop Schweiz AG: Competitive Position 2008
Flawa
Schweizer Verbandstoff & Wattefabriken AG
Strategic Direction
Key
Facts
Summary 9 Flawa Schweizer Verbandstoff & Wattefabriken AG: Key
Facts
Company Background
Production
Summary 10 Flawa Schweizer
Verbandstoff & Wattefabriken AG: Production Statistics 2008
Competitive
Positioning
Summary 11 Flawa Schweizer Verbandstoff & Wattefabriken AG:
Competitive Position 2008
Ivf Hartmann AG
Strategic Direction
Key
Facts
Summary 12 IVA Hartmann AG: Key Facts
Summary 13 IVF Hartmann
AG: Operational Indicators
Company Background
Production
Summary
14 IVF Hartmann AG: Production Statistics 2007
Competitive Positioning
Summary 15 IVF Hartmann AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 17
Retail Sales of Kitchen Towels: Value 2003-2008
Table 18 Retail Sales of
Kitchen Towels: % Value Growth 2003-2008
Table 19 Kitchen Towels Retail
Company Shares 2004-2008
Table 20 Kitchen Towels Retail Brand Shares
2005-2008
Table 21 Forecast Retail Sales of Kitchen Towels: Value
2008-2013
Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth
2008-2013
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