Table of Contents
Rtd Coffee in Taiwan Euromonitor International August 2009 List of
Contents and Tables Executive Summary Sales Stagnate in 2008 As Retail
Spending Falls Melamine-tainted Milk Scandal Impacts Sales Domestic
Manufacturers Continue To Dominate Convenience Stores Prove Increasingly
Important Stronger Value Growth Expected As Consumers Trade Up Key
Trends and Developments Sales Growth Slows Due To Economic Crisis
Convenience Stores An All-important Strategic Distribution Channel Health
Benefits and Functional Attributes Driving Product Innovation and Sales
Players Focus on Value Growth Asian Tastes Continue To Dominate Consumer
Preferences Market Data Table 1 Off-trade vs On-trade Sales of Soft
Drinks (as sold) by Channel: Volume 2003-2008 Table 2 Off-trade vs
On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth
2003-2008 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2003-2008 Table 4 Off-trade vs On-trade Sales of Soft Drinks by
Channel: % Value Growth 2003-2008 Table 5 Off-trade vs On-trade Sales of
Soft Drinks (as sold) by Sector: Volume 2008 Table 6 Off-trade vs On-trade
Sales of Soft Drinks (as sold) by Sector: % Volume 2008 Table 7 Off-trade
vs On-trade Sales of Soft Drinks by Sector: Value 2008 Table 8 Off-trade
vs On-trade Sales of Soft Drinks by Sector: % Value 2008 Table 9 Off-trade
Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008 Table 10
Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth
2003-2008 Table 11 Off-trade Sales of Soft Drinks by Sector: Value
2003-2008 Table 12 Off-trade Sales of Soft Drinks by Sector: % Value
Growth 2003-2008 Table 13 Company Shares of Off-trade Soft Drinks (as
sold) by Volume 2004-2008 Table 14 Brand Shares of Off-trade Soft Drinks
(as sold) by Volume 2005-2008 Table 15 Company Shares of Off-trade Soft
Drinks (RTD) by Volume 2004-2008 Table 16 Brand Shares of Off-trade Soft
Drinks (RTD) by Volume 2005-2008 Table 17 Company Shares of Off-trade Soft
Drinks by Value 2004-2008 Table 18 Brand Shares of Off-trade Soft Drinks
by Value 2005-2008 Table 19 Penetration of Private Label (as sold) by
Sector by Volume 2003-2008 Table 20 Penetration of Private Label by Sector
by Value 2003-2008 Table 21 Off-trade Sales of Soft Drinks by Sector and
Distribution Format: % Analysis 2008 Table 22 Forecast Off-trade vs
On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013 Table
23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %
Volume Growth 2008-2013 Table 24 Forecast Off-trade vs On-trade Sales of
Soft Drinks by Channel: Value 2008-2013 Table 25 Forecast Off-trade vs
On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013 Table
26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume
2008-2013 Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by
Sector: % Volume Growth 2008-2013 Table 28 Forecast Off-trade Sales of
Soft Drinks by Sector: Value 2008-2013 Table 29 Forecast Off-trade Sales
of Soft Drinks by Sector: % Value Growth 2008-2013 Appendix Table 30
Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008 Table
31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth
2003-2008 Table 32 Company Shares of Liquid Concentrates (as sold) by
Off-trade Volume 2004-2008 Table 33 Brand Shares of Liquid Concentrates
(as sold) by Off-trade Volume 2005-2008 Table 34 Company Shares of
Concentrates (RTD) by Off-trade Volume 2004-2008 Table 35 Brand Shares of
Concentrates (RTD) by Off-trade Volume 2005-2008 Table 36 Forecast
Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013 Table
37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume
Growth 2008-2013 Fountain Sales in Taiwan Trends Definitions
Summary 1 Research Sources Agv Products Corp Strategic Direction
Key Facts Summary 2 AGV Products Corp: Key Facts Summary 3 AGV
Products Corp: Operational Indicators Company Background
Production Summary 4 AGV Products Corp: Production Statistics 2007
Competitive Positioning Summary 5 AGV Products Corp: Competitive Position
2008 Hey-song Corp Strategic Direction Key Facts Summary 6
Hey-Song Corp: Key Facts Summary 7 Hey-Song Corp: Operational
Indicators Company Background Production Summary 8 Hey-Song Corp:
Production Statistics 2007 Competitive Positioning Summary 9 Hey-Song
Corp: Competitive Position 2008 King Car Food Industrial Co Ltd
Strategic Direction Key Facts Summary 10 King Car Food Industrial Co
Ltd: Key Facts Company Background Production Competitive
Positioning Summary 11 King Car Food Industrial Co Ltd: Competitive
Position 2008 Uni-president Enterprises Corp Strategic Direction
Key Facts Summary 12 Uni-President Enterprises Corp: Key Facts Summary
13 Uni-President Enterprises Corp: Operational Indicators Company
Background Production Summary 14 Uni-President Enterprises Corp:
Production Statistics 2007 Competitive Positioning Summary 15
Uni-President Enterprises Corp: Competitive Position 2008 Vitalon Foods Co
Ltd Strategic Direction Key Facts Summary 16 Vitalon Foods Co Ltd:
Key Facts Company Background Production Competitive
Positioning Summary 17 Vitalon Foods Co Ltd: Competitive Position 2008
Wei Chuan Foods Corp Strategic Direction Key Facts Summary 18 Wei
Chuan Foods Corp: Key Facts Summary 19 Wei Chuan Foods Corp: Operational
Indicators Company Background Production Summary 20 Wei Chuan
Foods Corp: Production Statistics 2007 Competitive Positioning Summary
21 Wei Chuan Foods Corp: Competitive Position 2008 Headlines
Trends Competitive Landscape Prospects Sector Data Table 38
Off-trade Sales of RTD Coffee: Volume 2003-2008 Table 39 Off-trade Sales
of RTD Coffee: Value 2003-2008 Table 40 Off-trade Sales of RTD Coffee: %
Volume Growth 2003-2008 Table 41 Off-trade Sales of RTD Coffee: % Value
Growth 2003-2008 Table 42 Company Shares of RTD Coffee by Off-trade Volume
2004-2008 Table 43 Brand Shares of RTD Coffee by Off-trade Volume
2005-2008 Table 44 Company Shares of RTD Coffee by Off-trade Value
2004-2008 Table 45 Brand Shares of RTD Coffee by Off-trade Value
2005-2008 Table 46 Forecast Off-trade Sales of RTD Coffee: Volume
2008-2013 Table 47 Forecast Off-trade Sales of RTD Coffee: Value
2008-2013 Table 48 Forecast Off-trade Sales of RTD Coffee: % Volume Growth
2008-2013 Table 49 Forecast Off-trade Sales of RTD Coffee: % Value Growth
2008-2013
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