Table of Contents
Travel and Tourism in Italy
Euromonitor International
September
2009
List of Contents and Tables
Executive Summary
Negative
Effects of the International Crisis on the Italian Tourism Industry
Naples
and the Waste Management Crisis
Alitalia' s Misfortunes Favour
International Players
Rising Sales of Internet Holiday Bookings
Unfavourable Economic Prospects Up To 2010
Key Trends and Developments
Economic Indicators
Legislative Environment - Bilateral Agreements
Legislative Environment - Open Skies
Government Tourism Policy
Sustainable Tourism
Consumer Lifestyles
Low-cost Carriers
Emerging
Niches
Internet Developments
European Enlargement and Common Currency
Boost Tourism
Movement in the Italian Property Market
Terrorism and
Security
Leave Entitlement
Consumer Demographics
Balance of
Payments
Market Indicators
Table 1 Leave Entitlement: Volume
2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday
Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table
5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound
Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
Market
Data
Table 8 Balance of Tourism Payments: Value 2003-2008
Definitions
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic
Packaging
Internet Sales: Traditional Package Holiday
Summary 1
Research Sources
Compagnia Aerea Italiana SpA
Strategic Direction
Key Facts
Summary 2 Compagnia Aerea Italiana SpA: Key Facts
Summary 3
Compagnia Aerea Italiana SpA: Operational Indicators
Company
Background
Competitive Positioning
Costa Crociere SpA
Strategic
Direction
Key Facts
Summary 4 Costa Crociere SpA: Key Facts
Summary 5 Costa Crociere SpA: Operational Indicators
Company
Background
Competitive Positioning
Europcar Italia SpA
Strategic
Direction
Key Facts
Summary 6 Europcar Italia SpA: Key Facts
Summary 7 Europcar Italia SpA: Operational Indicators
Company
Background
Competitive Positioning
Summary 8 Europcar Italia SpA:
Competitive Position 2008
Giramondo SpA
Strategic Direction
Key
Facts
Summary 9 GiraMondo SpA: Key Facts
Summary 10 GiraMondo SpA:
Operational Indicators
Company Background
Competitive Positioning
Summary 11 GiraMondo SpA: Competitive Position 2008
I Viaggi Del Ventaglio
SpA
Strategic Direction
Key Facts
Summary 12 I Viaggi del
Ventaglio SpA: Key Facts
Summary 13 I Viaggi del Ventaglio SpA:
Operational Indicators
Company Background
Competitive Positioning
Summary 14 I Viaggi del Ventaglio SpA: Competitive Position 2008
Headlines
Trends
Country of Origin
Inbound Demographic Profile
Mode of Transport
Purpose of Visit
City Arrivals
Incoming Tourist
Receipts by Country
Prospects
Sector Data
Table 9 Arrivals by City
in Italy 2007/2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals:
MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport:
2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15
Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism
Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for
Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast
Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by
Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of
Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country:
Value 2008-2013
Headlines
Trends
Destinations
Outbound
Demographic Profile
Mode of Transport
Purpose of Visit
Outgoing
Tourist Expenditure by Country
Prospects
Sector Data
Table 22
Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type
2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown
2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table
26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist
Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist
Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for
Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast
Departures by Destination: 2008-2013
Table 31 Forecast Departures by
Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of
Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by
Country: Value 2008-2013
Headlines
Trends
Destinations
Mode of
Transport
Purpose of Visit
Domestic Tourist Expenditure
Prospects
Sector Data
Table 34 Domestic Trips by Destination:
2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of
Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value:
2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: %
Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit
and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist
Expenditure: Value: 2008-2013
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Sector Data
Table 40 Hotel
Performance in Italy 2007/2008
Table 41 Travel Accommodation Sales by
Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector:
Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms
2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel
Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel
National Brand Owners by Market Share 2004-2008
Table 47 Hotels National
Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel
Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel
Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel
Accommodation Sales: Internet Transaction Value 2008-2013
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Sector
Data
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52
Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table
56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners
by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales
by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales:
Internet Transaction Value 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 60 Car Rental Sales by
Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental
Market: 2003-2008
Table 62 Average Car Rental Duration by Sector
2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales:
Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares
2004-2008
Table 67 Car Rental National Brand Owners by Key Performance
Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location:
Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet
Transaction Value 2008-2013
Headlines
Trends
Competitive
Landscape
Growth Sectors
Prospects
Sector Data
Table 70 Travel
Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products
Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: %
Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector:
Internet Transaction Value 2003-2008
Table 74 Travel Retail Products
Market Shares 2004-2008
Table 75 Travel Retail Products National Brand
Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail
Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail
Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online
Sales by Sector: Internet Transaction Value 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79
Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist
Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions
Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist
Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions
Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions
Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales:
Internet Transaction Value 2008-2013
Headlines
Trends
Prospects
Sector Data
Table 86 Number of Hotel/Resort Spas: Units
2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value
2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health
& Wellness Tourism Sales by Type: Value 2008-2013
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