Table of Contents
Travel and Tourism in Taiwan
Euromonitor International
September
2009
List of Contents and Tables
Executive Summary
Government
Tourism Goals Fall Short of the Mark
Price Hike During First Half of 2008
and Fuel Price Leads To High Inflation
Opening Up To Chinese Tourists, Far
From Expected Traffic
High Speed Rail Changes Traveller Preferences; Takes
A Heavy Toll on Rivals
Travel Accommodation Suffers From Improvements in
Transportation
Tourism Slowdown To Continue
Key Trends and
Developments
Economic Indicators
Legislative Environment - Taiwan
Opens Borders To Chinese Tourists
Legislative Environment - Star Rating
System To Be Implemented
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
Terrorism and Security
Leave Entitlement
Consumer Demographics
Balance of Payments
Market Indicators
Table 1 Leave Entitlement:
Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3
Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age
2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length
of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips
2005-2008
Market Data
Table 8 Balance of Tourism Payments: Value
2003-2008
Definitions
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic
Packaging
Internet Sales: Traditional Package Holiday
Summary 1
Research Sources
China Airlines Ltd
Strategic Direction
Key
Facts
Summary 2 China Airlines Ltd: Key Facts
Summary 3 China Airlines
Ltd: Operational Indicators
Company Background
Competitive
Positioning
Summary 4 China Airlines Ltd: Competitive Position 2008
Evergreen Group
Strategic Direction
Key Facts
Summary 5 Evergreen
Group: Key Facts
Summary 6 Evergreen Group: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Evergreen Group:
Competitive Position 2008
Howard Plaza Hotel
Strategic Direction
Key Facts
Summary 8 Howard Plaza Hotel: Key Facts
Summary 9 Howard
Plaza Hotel: Operational Indicators
Company Background
Competitive
Positioning
Summary 10 Howard Plaza Hotel: Competitive Position 2008
Lion Travel Service Co Ltd
Strategic Direction
Key Facts
Summary
11 Lion Travel Service Co Ltd: Key Facts
Summary 12 Lion Travel Service Co
Ltd: Operational Indicators
Company Background
Competitive
Positioning
Summary 13 Lion Travel Service Co Ltd: Competitive Position
2008
Taiwan High Speed Rail Corp
Strategic Direction
Key Facts
Summary 14 Taiwan High Speed Rail Corporation: Key Facts
Summary 15 Taiwan
High Speed Rail Corporation: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Taiwan High Speed Rail Corporation:
Competitive Position 2008
Headlines
Trends
Country of Origin
Inbound Demographic Profile
Mode of Transport
Purpose of Visit
City Arrivals
Table 9 Arrivals by city: 2008
Incoming Tourist Receipts
by Country
Prospects
Sector Data
Table 10 Arrivals by Country of
Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12
Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method
of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit:
2003-2008
Table 15 Incoming Tourist Receipts by Country: Value
2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown
2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20
Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast
Incoming Tourist Receipts by Country: Value 2008-2013
Headlines
Trends
Destinations
Outbound Demographic Profile
Mode of
Transport
Purpose of Visit
Outgoing Tourist Expenditure by Country
Prospects
Sector Data
Table 22 Departures by Destination:
2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24
Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25
Departures by Method of Transport: 2003-2008
Table 26 Departures by
Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by
Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector:
Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending:
% Breakdown 2005-2008
Table 30 Forecast Departures by Destination:
2008-2013
Table 31 Forecast Departures by Method of Transport:
2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
Headlines
Trends
Destinations
Mode of Transport
Purpose of
Visit
Domestic Tourist Expenditure
Prospects
Sector Data
Table
34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by
Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic
Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for
Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast
Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Sector Data
Table 40 Travel Accommodation Sales by Sector: Value
2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units
2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms
2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel
Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel
National Brand Owners by Market Share 2004-2008
Table 46 Hotels National
Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel
Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel
Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel
Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel
Performance in Taiwan 2007/2008
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Sector Data
Table 51
Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity:
2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline
Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55
Transportation Sales: Internet Transaction Value 2003-2008
Table 56
Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by
Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by
Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet
Transaction Value 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 60 Car Rental Sales by
Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental
Market: 2003-2008
Table 62 Average Car Rental Duration by Sector
2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales:
Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares
2004-2008
Table 67 Car Rental National Brand Owners by Key Performance
Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location:
Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet
Transaction Value 2008-2013
Headlines
Trends
Competitive Land
Scape
Growth Sectors
Prospects
Sector Data
Table 70 Travel
Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products
Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: %
Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector:
Internet Transaction Value 2003-2008
Table 74 Travel Retail Products
Market Shares 2004-2008
Table 75 Travel Retail Products National Brand
Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail
Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail
Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online
Sales by Sector: Internet Transaction Value 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 79
Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist
Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions
Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist
Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions
Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions
Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales:
Internet Transaction Value 2008-2013
Headlines
Trends
Prospects
Sector Data
Table 86 Number of Hotel/Resort Spas: Units
2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value
2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health
& Wellness Tourism Sales by Type: Value 2008-2013
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