Travel And Tourism in Taiwan

Table of Contents

• TRAVEL AND TOURISM IN TAIWAN : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Government tourism goals fall short of the mark
• Price hike during first half of 2008 and fuel price leads to high inflation
• Opening up to Chinese tourists, far from expected traffic
• High Speed Rail changes traveller preferences; takes a heavy toll on rivals
• Travel accommodation suffers from improvements in transportation
• Tourism slowdown to continue
• KEY TRENDS AND DEVELOPMENTS
• Economic Indicators
• Legislative Environment -- Taiwan opens borders to Chinese tourists
• Legislative Environment -- Star rating system to be implemented
• Sustainable Tourism
• Consumer Lifestyles
• Low Cost Carriers
• Emerging Niche Sectors
• Internet Developments
• TERRORISM AND SECURITY
• LEAVE ENTITLEMENT
• CONSUMER DEMOGRAPHICS
• BALANCE OF PAYMENTS
• MARKET INDICATORS
  • Table 1 Leave Entitlement: Volume 2005-2008
  • Table 2 Holiday Demographic Trends 2003-2008
  • Table 3 Holiday Takers by Sex 2003-2008
  • Table 4 Holiday Takers by Age 2003-2008
  • Table 5 Length of Domestic Trips: 2003-2008
  • Table 6 Length of Outbound Departure: 2003-2008
  • Table 7 Seasonality of Trips 2005-2008
• MARKET DATA
  • Table 8 Balance of Tourism Payments: Value 2003-2008
• DEFINITIONS
• Tourism parameters
• Travel accommodation
• Transportation
• Car rental
• Travel retail
• Tourist attractions
• Health and wellness
• Internet sales
• Internet sales: dynamic packaging
• Internet sales: traditional package holiday
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - TAIWAN
• CHINA AIRLINES LTD - TRAVEL AND TOURISM - TAIWAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 China Airlines Ltd: Key Facts
  • Summary 3 China Airlines Ltd: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 4 China Airlines Ltd: Competitive Position 2008
• EVERGREEN GROUP - TRAVEL AND TOURISM - TAIWAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Evergreen Group: Key Facts
  • Summary 6 Evergreen Group: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 7 Evergreen Group: Competitive Position 2008
• HOWARD PLAZA HOTEL - TRAVEL AND TOURISM - TAIWAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Howard Plaza Hotel: Key Facts
  • Summary 9 Howard Plaza Hotel: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 10 Howard Plaza Hotel: Competitive Position 2008
• LION TRAVEL SERVICE CO LTD - TRAVEL AND TOURISM - TAIWAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Lion Travel Service Co Ltd: Key Facts
  • Summary 12 Lion Travel Service Co Ltd: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 13 Lion Travel Service Co Ltd: Competitive Position 2008
• TAIWAN HIGH SPEED RAIL CORP - TRAVEL AND TOURISM - TAIWAN
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 14 Taiwan High Speed Rail Corporation: Key Facts
  • Summary 15 Taiwan High Speed Rail Corporation: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 16 Taiwan High Speed Rail Corporation: Competitive Position 2008
• TOURISM FLOWS INBOUND IN TAIWAN
• HEADLINES
• TRENDS
• COUNTRY OF ORIGIN
• INBOUND DEMOGRAPHIC PROFILE
• MODE OF TRANSPORT
• PURPOSE OF VISIT
• CITY ARRIVALS
  • Table 9 Arrivals by city: 2008
• INCOMING TOURIST RECEIPTS BY COUNTRY
• PROSPECTS
• SECTOR DATA
  • Table 10 Arrivals by Country of Origin: 2003-2008
  • Table 11 Leisure Arrivals by Type 2005-2008
  • Table 12 Business Arrivals: MICE Penetration 2005-2008
  • Table 13 Arrivals by Method of Transport: 2003-2008
  • Table 14 Arrivals by Purpose of Visit: 2003-2008
  • Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
  • Table 16 Tourism Expenditure by Sector: Value 2003-2008
  • Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
  • Table 18 Forecast Arrivals by Country of Origin: 2008-2013
  • Table 19 Forecast Arrivals by Method of Transport: 2008-2013
  • Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
  • Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
• TOURISM FLOWS OUTBOUND IN TAIWAN
• HEADLINES
• TRENDS
• DESTINATIONS
• OUTBOUND DEMOGRAPHIC PROFILE
• MODE OF TRANSPORT
• PURPOSE OF VISIT
• OUTGOING TOURIST EXPENDITURE BY COUNTRY
• PROSPECTS
• SECTOR DATA
  • Table 22 Departures by Destination: 2003-2008
  • Table 23 Leisure Departures by Type 2005-2008
  • Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
  • Table 25 Departures by Method of Transport: 2003-2008
  • Table 26 Departures by Purpose of Visit: 2003-2008
  • Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
  • Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
  • Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
  • Table 30 Forecast Departures by Destination: 2008-2013
  • Table 31 Forecast Departures by Method of Transport: 2008-2013
  • Table 32 Forecast Departures by Purpose of Visit: 2008-2013
  • Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
• TOURISM FLOWS DOMESTIC IN TAIWAN
• HEADLINES
• TRENDS
• DESTINATIONS
• MODE OF TRANSPORT
• PURPOSE OF VISIT
• DOMESTIC TOURIST EXPENDITURE
• PROSPECTS
• SECTOR DATA
  • Table 34 Domestic Trips by Destination: 2003-2008
  • Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
  • Table 36 Domestic Tourist Expenditure: Value: 2003-2008
  • Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
  • Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
  • Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
• TRAVEL ACCOMMODATION IN TAIWAN
• HEADLINES
• TRENDS
• HOTELS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
  • Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
  • Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
  • Table 43 Regional Hotel Parameters 2008
  • Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
  • Table 45 Hotel National Brand Owners by Market Share 2004-2008
  • Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
  • Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
  • Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
  • Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
  • Table 50 Hotel Performance in Taiwan 2007/2008
• TRANSPORTATION IN TAIWAN
• HEADLINES
• TRENDS
• AIRLINES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 51 Transportation Sales by Sector: Value 2003-2008
  • Table 52 Airline Capacity: 2003-2008
  • Table 53 Airline Utilisation: 2003-2008
  • Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
  • Table 55 Transportation Sales: Internet Transaction Value 2003-2008
  • Table 56 Airline Market Shares 2004-2008
  • Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
  • Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
  • Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
• CAR RENTAL IN TAIWAN
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
  • Table 61 Structure of Car Rental Market: 2003-2008
  • Table 62 Average Car Rental Duration by Sector 2004-2008
  • Table 63 Average Car Rental Duration: % Breakdown 2004-2008
  • Table 64 Time of Booking: % Breakdown 2005-2008
  • Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
  • Table 66 Car Rental Market Shares 2004-2008
  • Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
  • Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
  • Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
• TRAVEL RETAIL IN TAIWAN
• HEADLINES
• TRENDS
• COMPETITIVE LAND SCAPE
• GROWTH SECTORS
• PROSPECTS
• SECTOR DATA
  • Table 70 Travel Retail Outlets by Sector: Units 2003-2008
  • Table 71 Travel Retail Products Sales: Value 2003-2008
  • Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
  • Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
  • Table 74 Travel Retail Products Market Shares 2004-2008
  • Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
  • Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
  • Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
  • Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
• TOURIST ATTRACTIONS IN TAIWAN
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
  • Table 80 Tourist Attractions Visitors by Sector: 2003-2008
  • Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
  • Table 82 Leading Tourist Attractions by Visitors 2003-2008
  • Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
  • Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
  • Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
• HEALTH & WELLNESS TOURISM IN TAIWAN
• HEADLINES
• TRENDS
• PROSPECTS
• SECTOR DATA
  • Table 86 Number of Hotel/Resort Spas: Units 2003-2008
  • Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
  • Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
  • Table 89 Spa Consumer Markets: Arrivals 2005-2008
  • Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013