Hot Drinks Performance in the Face of Recessionary Pressure

Table of Contents

INTRODUCTION

• Chart 1 Introduction
• OBJECTIVES AND PARAMETERS
  • Chart 2 Introduction
• KEY FINDINGS
  • Chart 3 Introduction
• DEFINITIONS
  • Chart 4 Introduction

QUANTIFYING THE IMPACT: 2009-2010 GLOBAL OUTLOOK

• Chart 5 Quantifying the Impact: 2009-2010 Global Outlook
• HOT DRINKS IN THE CONTEXT OF THE GLOBAL SHARE OF THROAT
  • Chart 6 Quantifying the Impact: 2009-2010 Global Outlook
• GLOBAL FINANCIAL MELTDOWN RAISES INDUSTRY STAKES
  • Chart 7 Quantifying the Impact: 2009-2010 Global Outlook
• GLOBAL HOT DRINKS PERFORMANCE 2007-2008
  • Chart 8 Quantifying the Impact: 2009-2010 Global Outlook
• GLOBAL HOT DRINKS VALUE PERFORMANCE 2003-2008
  • Chart 9 Quantifying the Impact: 2009-2010 Global Outlook
• GLOBAL HOT DRINKS VOLUME FORECAST 2009-2010
  • Chart 10 Quantifying the Impact: 2009-2010 Global Outlook
• QUANTIFYING THE IMPACT OF THE GLOBAL ECONOMIC CRISIS
  • Chart 11 Quantifying the Impact: 2009-2010 Global Outlook
• GLOBAL HOT DRINKS VOLUME PERFORMANCE
  • Chart 12 Quantifying the Impact: 2009-2010 Global Outlook

SECTOR PERFORMANCE 2008 AND BEYOND

• Chart 13 Sector Performance 2008 and Beyond
• BULLISH VALUE IN THE FACE OF SLUGGISH VOLUME
  • Chart 14 Sector Performance 2008 and Beyond
• INDUSTRIALISED MARKETS FUEL THE BIG COFFEE SPENDING
  • Chart 15 Sector Performance 2008 and Beyond
• OPPORTUNITY BECKONS IN THE EMERGING MARKETS
  • Chart 16 Sector Performance 2008 and Beyond
• INSTANT STANDARD COFFEE IS GAINING GROUND
  • Chart 17 Sector Performance 2008 and Beyond
• BILLION DOLLAR MARKETS: TEA = SIX, COFFEE = NINE
  • Chart 18 Sector Performance 2008 and Beyond
• SPEND IN EASTERN EUROPE OUTSTRIPS INDUSTRIALISED MARKETS
  • Chart 19 Sector Performance 2008 and Beyond
• ASIA-PACIFIC AND THE MIDDLE EAST DRIVE HOT TEA VOLUME
  • Chart 20 Sector Performance 2008 and Beyond
• 15 BILLION RTD LITRES OF NEW BLACK TEA BUSINESS, 2004-2008
  • Chart 21 Sector Performance 2008 and Beyond
• CHOCOLATE-FLAVOURED HOT DRINKS ARE UNDEVELOPED GLOBALLY
  • Chart 22 Sector Performance 2008 and Beyond
• OPPORTUNITY TO REINVIGORATE CHOCOLATE HOT DRINKS
  • Chart 23 Sector Performance 2008 and Beyond
• TRADITIONAL HOT DRINKS DRIVE CONSUMPTION IN ASIA-PACIFIC
  • Chart 24 Sector Performance 2008 and Beyond
• PLANT-BASED THE MAINSTAY, BUT CHOCOLATE THE OPPORTUNITY
  • Chart 25 Sector Performance 2008 and Beyond
• MOST AFFECTED CATEGORIES
  • Chart 26 Sector Performance 2008 and Beyond
• MOST AFFECTED CATEGORIES CONTINUED..
  • Chart 27 Sector Performance 2008 and Beyond

REGIONAL DEVELOPMENTS

• Chart 28 Regional Developments
• EMERGING MARKETS SHOWING MACRO-ECONOMIC RESILIENCE
  • Chart 29 Regional Developments
• THE GLOBAL ECONOMIC CRISIS: RECESSION HIT MARKETS
  • Chart 30 Regional Developments
• BULLISH EMERGING MARKETS: LINCHPIN OF OPPORTUNITY
  • Chart 31 Regional Developments
• ASIA-PACIFIC: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 32 Regional Developments
• ASIA-PACIFIC: INDUSTRY OUTLOOK OVERVIEW
  • Chart 33 Regional Developments
• ASIA-PACIFIC: INDUSTRY OUTLOOK
  • Chart 34 Regional Developments
• AUSTRALASIA: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 35 Regional Developments
• AUSTRALASIA: INDUSTRY OUTLOOK
  • Chart 36 Regional Developments
• EASTERN EUROPE: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 37 Regional Developments
• EASTERN EUROPE: INDUSTRY OUTLOOK REVIEW
  • Chart 38 Regional Developments
• EASTERN EUROPE: INDUSTRY OUTLOOK
  • Chart 39 Regional Developments
• LATIN AMERICA: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 40 Regional Developments
• LATIN AMERICA: INDUSTRY OUTLOOK OVERVIEW
  • Chart 41 Regional Developments
• LATIN AMERICA: INDUSTRY OUTLOOK
  • Chart 42 Regional Developments
• MIDDLE EAST AND AFRICA: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 43 Regional Developments
• MIDDLE EAST AND AFRICA: INDUSTRY OUTLOOK OVERVIEW
  • Chart 44 Regional Developments
• MIDDLE EAST AND AFRICA: INDUSTRY OUTLOOK
  • Chart 45 Regional Developments
• NORTH AMERICA: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 46 Regional Developments
• NORTH AMERICA: INDUSTRY OUTLOOK OVERVIEW
  • Chart 47 Regional Developments
• NORTH AMERICA: INDUSTRY OUTLOOK
  • Chart 48 Regional Developments
• WESTERN EUROPE: HOT DRINKS TRENDS AND DEVELOPMENTS
  • Chart 49 Regional Developments
• WESTERN EUROPE: INDUSTRY OUTLOOK OVERVIEW
  • Chart 50 Regional Developments
• WESTERN EUROPE: INDUSTRY OUTLOOK
  • Chart 51 Regional Developments
• MOST AFFECTED CATEGORIES
  • Chart 52 Regional Developments

CORPORATE LANDSCAPE

• Chart 53 Corporate Landscape
• NESTLe SPEARHEADS THE GLOBAL CORPORATE RANKING
  • Chart 54 Corporate Landscape
• TIGHT CORPORATE PLAYING FIE
  • Chart 55 Corporate Landscape
• BRAND FRONT-RUNNER NESCAFe PULLS FURTHER AHEAD IN 2008
  • Chart 56 Corporate Landscape
• INDUSTRY LEADER' S RESULTS OF 2008
  • Chart 57 Corporate Landscape
• INDUSTRY LEADER' S RESULTS OF 2008
  • Chart 58 Corporate Landscape
• KEY CRISIS STRATEGIES 2008-2009
  • Chart 59 Corporate Landscape
• MOST AFFECTED CATEGORIES
  • Chart 60 Corporate Landscape

CHANNEL MIX

• Chart 61 Channel Mix
• SUPERMARKETS DRIVE GLOBAL RETAIL DISTRIBUTION
  • Chart 62 Channel Mix
• NEW STARBUCKS GENERATION DRIVE ON-TRADE
  • Chart 63 Channel Mix
• MOST AFFECTED CHANNELS
  • Chart 64 Channel Mix

FUTURE SCENARIOS

• Chart 65 Future Scenarios
• IRAN AN UNLIKELY CONTENDER FOR BIGGEST HOT TEA OPPORTUNITY
  • Chart 66 Future Scenarios
• BRAZIL IDENTIFIED AS AN ATTRACTIVE YIELD MARKET FOR COFFEE
  • Chart 67 Future Scenarios
• YOUTHFUL VERSUS AGEING DEMOGRAPHICS
  • Chart 68 Future Scenarios
• OPPORTUNITY MARKETS FOR FRESH COFFEE
  • Chart 69 Future Scenarios
• OPPORTUNITY MARKETS FOR INSTANT COFFEE
  • Chart 70 Future Scenarios
• OPPORTUNITY MARKETS FOR BLACK STANDARD TEA
  • Chart 71 Future Scenarios
• OPPORTUNITY MARKETS FOR BLACK SPECIALITY TEA
  • Chart 72 Future Scenarios
• OPPORTUNITY MARKETS FOR GREEN TEA
  • Chart 73 Future Scenarios
• OPPORTUNITY MARKETS FOR FRUIT/HERBAL TEA
  • Chart 74 Future Scenarios
• OPPORTUNITY MARKETS FOR HOT CHOCOLATE DRINKS
  • Chart 75 Future Scenarios
• MEDIUM TERM FORECASTS
  • Chart 76 Future Scenarios

GLOBAL ECONOMY

• Chart 77 Global Economy
• GLOBAL ECONOMY IN 2009 - IMF, NOVEMBER 2008 VIEW
  • Chart 78 Global Economy
• GLOBAL ECONOMY IN 2009 - IMF, JULY 2009 VIEW
  • Chart 79 Global Economy
• GLOBAL MACROECONOMIC PICTURE
  • Chart 80 Global Economy
• ADVANCED ECONOMIES
  • Chart 81 Global Economy
• EMERGING ECONOMIES
  • Chart 82 Global Economy
• ASIA-PACIFIC: OVERALL OUTLOOK
  • Chart 83 Global Economy
• AUSTRALASIA: OVERALL OUTLOOK
  • Chart 84 Global Economy
• EASTERN EUROPE: OVERALL OUTLOOK
  • Chart 85 Global Economy
• LATIN AMERICA: OVERALL OUTLOOK
  • Chart 86 Global Economy
• MIDDLE EAST AND AFRICA: OVERALL OUTLOOK
  • Chart 87 Global Economy
• NORTH AMERICA: OVERALL OUTLOOK
  • Chart 88 Global Economy
• WESTERN EUROPE: OVERALL OUTLOOK
  • Chart 89 Global Economy
• WESTERN EUROPE: PERFORMANCE BY MAIN MARKET 2008
  • Chart 90 Global Economy

METHODOLOGY OF QUANTITATIVE ANALYSIS

• Chart 91 Methodology of Quantitative Analysis
• PROJECTING THE FUTURE: FORECASTING AND FACTOR ANALYSIS
  • Chart 92 Methodology of Quantitative Analysis
• QUANTIFYING THE IMPACT OF THE CRISIS: FACTOR ANALYSIS
  • Chart 93 Methodology of Quantitative Analysis