Table of Contents
Air Care in Bulgaria Euromonitor International September 2009 List
of Contents and Tables Executive Summary Retail Value Growth Slows in
2008 the Impact of the Financial Crisis Is Delayed in Household Care
Multinational Companies Lead Household Care in Bulgaria
Supermarkets/hypermarkets Benefits From Retail Modernisation Trends
Constant Value Growth Expected Over the Forecast Period Key Trends and
Developments Environmental Issues and Organic Products Gain Ground
Delayed Impact of Financial Crisis and Rising Input Prices on Household
Care Modern Trade Channels Continue To Expand Multinational Companies
Expand Their Presence in Household Care Urbanisation Develops the Demand
for Sophisticated Products Market Indicators Table 1 Households
2003-2008 Market Data Table 2 Sales of Household Care by Sector: Value
2003-2008 Table 3 Sales of Household Care by Sector: % Value Growth
2003-2008 Market Data Table 4 Household Care Company Shares
2004-2008 Table 5 Household Care Brand Shares 2005-2008 Table 6
Penetration of Private Label by Sector 2003-2008 Table 7 Sales of
Household Care by Distribution Format: % Analysis 2003-2008 Table 8 Sales
of Household Care by Sector and Distribution Format: % Analysis 2008 Table
9 Forecast Sales of Household Care by Sector: Value 2008-2013 Table 10
Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Appendix Definitions Summary 1 Research Sources Balev Ood
Strategic Direction Key Facts Summary 2 Balev OOD: Key Facts
Company Background Production Competitive Positioning Summary 3
Balev OOD: Competitive Position 2008 Chimirex Ood Strategic
Direction Key Facts Summary 4 Chimirex OOD: Key Facts Company
Background Production Summary 5 Chimirex OOD: Production Statistics
2008 Competitive Positioning Summary 6 Chimirex OOD: Competitive
Position 2008 Ficosota Syntez Ood Strategic Direction Key
Facts Summary 7 Ficosota Syntez OOD: Key Facts Summary 8 Ficosota
Syntez OOD: Operational Indicators Company Background Production
Competitive Positioning Summary 9 Ficosota Syntez OOD: Competitive
Position 2008 Hayat Bulgaria Chemical Ood Strategic Direction Key
Facts Summary 10 Hayat Bulgaria Chemical OOD: Key Facts Company
Background Production Competitive Positioning Summary 11 Hayat
Bulgaria Chemical OOD: Competitive Position 2008 Medea-chem Ood
Strategic Direction Key Facts Summary 12 Medea-Chem OOD: Key Facts
Company Background Production Competitive Positioning Summary 13
Medea-Chem OOD: Competitive Position 2008 Headlines Trends
Competitive Landscape Prospects Sector Data Table 11 Sales of Air
Care by Subsector: Value 2003-2008 Table 12 Sales of Air Care by
Subsector: % Value Growth 2003-2008 Table 13 Air Care Fragrances Rankings
by Value 2006-2008 Table 14 Air Care Company Shares 2004-2008 Table 15
Air Care Brand Shares 2005-2008 Table 16 Forecast Sales of Air Care by
Subsector: Value 2008-2013 Table 17 Forecast Sales of Air Care by
Subsector: % Value Growth 2008-2013
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