Table of Contents
Air Care in Morocco
Euromonitor International
September 2009
List
of Contents and Tables
Executive Summary
Growth of Household Care
Remains Driven by Laundry Detergents
Increased Sophistication Creates
Demand for Premium Products
International Players Continue To Lead the
Way
Independent Small Grocers Remains the First Point of Sale
Dynamic
Forecast Growth As Purchasing Power Increases
Key Trends and
Developments
Modern Lifestyles Open New Growth Opportunities
Global
Players Continue To Shape Household Care in Morocco
Modern Retailers on
the Increase
Advertising Is Key
Market Indicators
Table 1
Households 2003-2008
Market Data
Table 2 Sales of Household Care by
Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value
Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table
5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private
Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution
Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and
Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household
Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care
by Sector: % Value Growth 2008-2013
Definitions
Summary 1 Research
Sources
Chimitechnic Maroc
Strategic Direction
Key Facts
Summary 2 Chimitechnic Maroc: Key Facts
Company Background
Production
Summary 3 Chimitechnic Maroc: Production Statistics 2009
Competitive Positioning
Summary 4 Chimitechnic Maroc: Competitive Position
2008
Distra SA
Strategic Direction
Key Facts
Summary 5 Distra
SA: Key Facts
Company Background
Competitive Positioning
Summary 6
Distra SA: Competitive Position 2008
Lesieur Cristal
Strategic
Direction
Key Facts
Summary 7 Lesieur Cristal: Key Facts
Summary 8
Lesieur Cristal: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lesieur Cristal:
Competitive Position 2008
Marchime Maroc
Marchime Maroc
Strategic
Direction
Key Facts
Summary 10 Marchime Maroc: Key Facts
Summary
11 Marchime Maroc: Operational Indicators
Company Background
Production
Summary 12 Marchime Maroc: Production Statistics 2008
Competitive Positioning
Summary 13 Marchime Maroc: Competitive Position
2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13
Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company
Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16
Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast
Sales of Air Care by Subsector: % Value Growth 2008-2013
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