Table of Contents
Beer in Hong Kong, China Euromonitor International September 2009
List of Contents and Tables Headlines Trends Production, Imports
and Exports Competitive Landscape Prospects Sector Background
Lager Price Band Methodology Summary 1 Lager by Price Band 2008 Sector
Data Table 1 Sales of Beer by Subsector: Total Volume 2003-2008 Table
2 Sales of Beer by Subsector: Total Value 2003-2008 Table 3 Sales of Beer
by Subsector: % Total Volume Growth 2003-2008 Table 4 Sales of Beer by
Subsector: % Total Value Growth 2003-2008 Table 5 Sales of Beer by
On-trade vs Off-trade Split: Volume 2003-2008 Table 6 Sales of Beer by
On-trade vs Off-trade Split: Value 2003-2008 Table 7 Sales of Beer by
On-trade vs Off-trade Split: % Volume Growth 2003-2008 Table 8 Sales of
Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008 Table 9
Beer: Production, Imports and Exports: Total Volume 2002-2007 Table 10
Beer Exports by Country of Destination: Total Volume 2002-2007 Table 11
Beer Exports by Country of Destination: Total Value 2002-2007 Table 12
Beer Imports by Country of Origin: Total Volume 2002-2007 Table 13 Beer
Imports by Country of Origin: Total Value 2002-2007 Table 14 Company
Shares of Beer by National Brand Owner 2003-2007 Table 15 Company Shares
of Beer by Global Brand Owner 2003-2007 Table 16 Brand Shares of Beer
2004-2007 Table 17 Forecast Sales of Beer by Subsector: Total Volume
2008-2013 Table 18 Forecast Sales of Beer by Subsector: Total Value
2008-2013 Table 19 Forecast Sales of Beer by Subsector: % Total Volume
Growth 2008-2013 Table 20 Forecast Sales of Beer by Subsector: % Total
Value Growth 2008-2013 Eugina Ltd Strategic Direction Key
Facts Summary 2 Eugina Ltd: Key Facts Company Background
Production Competitive Positioning Summary 3 Eugina Ltd: Competitive
Position 2007 Jebsen & Co Ltd Strategic Direction Key Facts
Summary 4 Jebsen & Co Ltd: Key Facts Company Background Production
Competitive Positioning Summary 5 Jebsen & Co Ltd: Competitive Position
2007 Maxxium Hong Kong Ltd Strategic Direction Key Facts
Summary 6 Maxxium Hong Kong Ltd: Key Facts Company Background
Production Competitive Positioning Summary 7 Maxxium Hong Kong Ltd:
Competitive Position 2007 San Miguel Brewery Hong Kong Ltd Strategic
Direction Key Facts Summary 8 San Miguel Brewery Hong Kong Ltd: Key
Facts Company Background Production Competitive Positioning
Summary 9 San Miguel Brewery Hong Kong Ltd: Competitive Position 2007
Telford International Co Ltd Strategic Direction Key Facts Summary
10 Telford International Co Ltd: Key Facts Company Background
Production Competitive Positioning Summary 11 Telford International Co
Ltd: Competitive Position 2007 Executive Summary Alcoholic Drinks
Hampered by Economic Downturn Hong Kong Aims To Become A Fine Wine Trading
Hub Leading Players Further Gain Share Growing Demand for Specialist
Retailers Continued Trading Up Expected in Forecast Period Key Trends
and Developments Tax Abolished on Lower-strength Alcoholic Drinks
Growing Interest in Cocktail Culture Increasing Polarisation Seen in Many
Product Areas Lack of Storage Space Creates Growing Concern Specialist
Retailers Summary 12 Leading Specialist Retailers 2007 Market Merger
and Acquisition Activity Market Background Legislation Taxation
and Duty Levies Table 21 Taxation and Duty Levies on Alcoholic Drinks
2008 Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by
Selected Sectors 2008 Table 23 Selling Margin of a Typical Imported Beer
Brand 2008 Table 24 Selling Margin of a Typical Imported Wine Brand
2008 Table 25 Selling Margin of a Typical Imported Spirits Brand 2008
Operating Environment Contraband/parallel Trade Duty Free
Cross-border/private Imports Market Indicators Table 26 Retail
Consumer Expenditure on Alcoholic Drinks 2003-2008 Market Data Table
27 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008 Table 28
Sales of Alcoholic Drinks by Sector: Total Value 2003-2008 Table 29 Sales
of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008 Table 30
Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008 Table
31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume
2008 Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade
Split: Value 2008 Table 33 Sales of Alcoholic Drinks by Sector by On-trade
vs Off-trade Split: % Volume 2008 Table 34 Sales of Alcoholic Drinks by
Sector by On-trade vs Off-trade Split: % Value 2008 Table 35 Sales of
Alcoholic Drinks by Region: Total Volume 2003-2008 Table 36 Sales of
Alcoholic Drinks by Region: Total Value 2003-2008 Table 37 Sales of
Alcoholic Drinks by Region: % Total Volume Growth 2003-2008 Table 38 Sales
of Alcoholic Drinks by Region: % Total Value Growth 2003-2008 Table 39
Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007 Table
40 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value
Analysis 2008 Table 41 Off-trade Sales of Alcoholic Drinks by Sector and
Distribution Format: % Volume Analysis 2008 Table 42 Forecast Sales of
Alcoholic Drinks by Sector: Total Volume 2008-2013 Table 43 Forecast Sales
of Alcoholic Drinks by Sector: Total Value 2008-2013 Table 44 Forecast
Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013 Table
45 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth
2008-2013 Table 46 Forecast Sales of Alcoholic Drinks by Region: Total
Volume 2008-2013 Table 47 Forecast Sales of Alcoholic Drinks by Region:
Total Value 2008-2013 Table 48 Forecast Sales of Alcoholic Drinks by
Region: % Total Volume Growth 2008-2013 Table 49 Forecast Sales of
Alcoholic Drinks by Region: % Total Value Growth 2008-2013 Definitions
Summary 13 Research Sources
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