Table of Contents
Consumer Foodservice in Turkey
Euromonitor International
September
2009
List of Contents and Tables
Executive Summary
Global Economic
Crisis Erodes Sales in 2008
Increased Number of Shopping Centres Boosts
Chained Sales
Companies Gain Share Through Promotions in 2008
Chained
Companies Increased Share in 2008
Constant Value Decline Ahead for
Forecast Period
Key Trends and Developments
Global Economic Crisis
Leads To A Decline in Sales Per Outlet
Smoking Ban Introduced
Growth
in Shopping Centres Boosts Chained Operations
Hectic Lifestyles and Need
for Convenience Drive Consumer Foodservice Choices
Increased Credit Card
Usage and Internet Usage Benefits
Market Data
Table 1 Units,
Transactions and Value Sales in Consumer Foodservice: 2003-2008
Table 2
Units, Transactions and Value Sales in Consumer Foodservice: % Growth
2003-2008
Table 3 Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2008
Table 4 Consumer Foodservice by Eat in Vs Takeaway
2008
Table 5 Consumer Foodservice by Food Vs Drinks Split 2008
Table 6
Sales in Consumer Foodservice by Location 2003-2008
Table 7 Leading
Chained Consumer Foodservice Brands by Number of Units 2008
Table 8
Chained Consumer Foodservice Company Shares 2004-2008
Table 9 Chained
Consumer Foodservice Brand Shares 2005-2008
Table 10 Forecast Units,
Transactions and Value Sales in Consumer Foodservice: 2008-2013
Table 11
Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth
2008-2013
Appendix
Published Data Comparisons
Operating
Environment
Franchising
Definitions
Summary 1 Research Sources
Aa Kahve Ürünleri San Tic Ltd
Strategic Direction
Key
Facts
Summary 2 AA Kahve Ürünleri San Tic Ltd: Key Facts
Summary 3 AA Kahve Ürünleri San Tic Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 AA Kahve
Ürünleri San Tic Ltd: Competitive Position 2008
Duran Gida
Maddeleri Ticaret Sanayi Ltd Sti
Strategic Direction
Key Facts
Summary 5 Duran Gida Maddeleri Ticaret Sanayi Ltd Sti: Key Facts
Summary 6
Duran Gida Maddeleri Ticaret Sanayi Ltd Sti: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Duran Gida
Maddeleri Ticaret Sanayi Ltd Sti: Competitive Position 2008
Küçükev Yemek Hizmetleri Ve Turizm Ltd
Strategic
Direction
Key Facts
Summary 8 Küçükev Yemek Hizmetleri
ve Turizm Ltd: Key Facts
Summary 9 Küçükev Yemek Hizmetleri
ve Turizm Ltd: Operational Indicators
Company Background
Competitive
Positioning
Pasticceria Motta
Strategic Direction
Key Facts
Summary 10 Pasticceria Motta: Key Facts 2008
Summary 11 Pasticceria Motta:
Operational Indicators
Company Background
Competitive Positioning
Summary 12 Pasticceria Motta: Competitive Position 2008
Sultan Gida San Ve
Turizm As
Strategic Direction
Key Facts
Summary 13 Sultan Gida San
ve Turizm As: Key Facts
Summary 14 Sultan Gida San ve Turizm As:
Operational Indicators
Company Background
Competitive Positioning
Summary 15 Sultan Gida Sanayi ve Turizm As: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 12 Cafés/Bars by Subsector: Units/Outlets 2003-2008
Table 13 Cafés/Bars by Subsector: Number of Transactions 2003-2008
Table 14 Cafés/Bars by Subsector: Foodservice Value 2003-2008
Table
15 Cafés/Bars by Subsector: % Units/Outlets Growth 2003-2008
Table 16
Cafés/Bars by Subsector: % Transaction Growth 2003-2008
Table 17
Cafés/Bars by Subsector: % Foodservice Value Growth 2003-2008
Table
18 Global Brand Owner Shares of Chained Cafés/Bars 2004-2008
Table 19
Brand Shares of Chained Cafés/Bars 2005-2008
Table 20 Forecast Sales
in Cafés/Bars by Subsector: Units/Outlets 2008-2013
Table 21 Forecast
Sales in Cafés/Bars by Subsector: Number of Transactions 2008-2013
Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value
2008-2013
Table 23 Forecast Sales in Cafés/Bars by Subsector: %
Units/Outlets Growth 2008-2013
Table 24 Forecast Sales in Cafés/Bars
by Subsector: % Transaction Growth 2008-2013
Table 25 Forecast Sales in
Cafés/Bars by Subsector: % Foodservice Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 26 FSR by Subsector: Units/Outlets 2003-2008
Table 27 FSR
by Subsector: Number of Transactions 2003-2008
Table 28 FSR by Subsector:
Foodservice Value 2003-2008
Table 29 FSR by Subsector: % Units/Outlets
Growth 2003-2008
Table 30 FSR by Subsector: % Transaction Growth
2003-2008
Table 31 FSR by Subsector: % Foodservice Value Growth
2003-2008
Table 32 Global Brand Owner Shares of Chained FSR 2004-2008
Table 33 Brand Shares of Chained FSR 2005-2008
Table 34 Forecast Sales in
FSR by Subsector: Units/Outlets 2008-2013
Table 35 Forecast Sales in FSR
by Subsector: Number of Transactions 2008-2013
Table 36 Forecast Sales in
FSR by Subsector: Foodservice Value 2008-2013
Table 37 Forecast Sales in
FSR by Subsector: % Units/Outlets Growth 2008-2013
Table 38 Forecast Sales
in FSR by Subsector: % Transaction Growth 2008-2013
Table 39 Forecast
Sales in FSR by Subsector: % Foodservice Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 40 Fast Food by Subsector: Units/Outlets 2003-2008
Table 41
Fast Food by Subsector: Number of Transactions 2003-2008
Table 42 Fast
Food by Subsector: Foodservice Value 2003-2008
Table 43 Fast Food by
Subsector: % Units/Outlets Growth 2003-2008
Table 44 Fast Food by
Subsector: % Transaction Growth 2003-2008
Table 45 Fast Food by Subsector:
% Foodservice Value Growth 2003-2008
Table 46 Sales of Bakery Products
Fast Food by Type 2006-2008
Table 47 Global Brand Owner Shares of Chained
Fast Food 2004-2008
Table 48 Brand Shares of Chained Fast Food
2005-2008
Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets
2008-2013
Table 50 Forecast Sales in Fast Food by Subsector: Number of
Transactions 2008-2013
Table 51 Forecast Sales in Fast Food by Subsector:
Foodservice Value 2008-2013
Table 52 Forecast Sales in Fast Food by
Subsector: % Units/Outlets Growth 2008-2013
Table 53 Forecast Sales in
Fast Food by Subsector: % Transaction Growth 2008-2013
Table 54 Forecast
Sales in Fast Food by Subsector: % Foodservice Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector
Data
Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2003-2008
Table 56 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2003-2008
Table 57 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2008
Table 58 100% Home Delivery/Takeaway by Subsector:
% Units/Outlets Growth 2003-2008
Table 59 100% Home Delivery/Takeaway by
Subsector: % Transaction Growth 2003-2008
Table 60 100% Home
Delivery/Takeaway by Subsector: % Foodservice Value Growth 2003-2008
Table
61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2004-2008
Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway
2005-2008
Table 63 Forecast Sales in 100% Home Delivery/Takeaway by
Subsector: Units/Outlets 2008-2013
Table 64 Forecast Sales in 100% Home
Delivery/Takeaway by Subsector: Number of Transactions 2008-2013
Table 65
Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value
2008-2013
Table 66 Forecast Sales in 100% Home Delivery/Takeaway by
Subsector: % Units/Outlets Growth 2008-2013
Table 67 Forecast Sales in
100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2008-2013
Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 69 Self-service Cafeterias:
Units/Outlets 2003-2008
Table 70 Self-service Cafeterias: Number of
Transactions 2003-2008
Table 71 Self-service Cafeterias: Foodservice Value
2003-2008
Table 72 Self-service Cafeterias: % Units/Outlets Growth
2003-2008
Table 73 Self-service Cafeterias: % Transaction Growth
2003-2008
Table 74 Self-service Cafeterias: % Foodservice Value Growth
2003-2008
Table 75 Global Brand Owner Shares of Chained Self-service
Cafeterias 2004-2008
Table 76 Brand Shares of Chained Self-service
Cafeterias 2005-2008
Table 77 Forecast Sales in Self-service Cafeterias:
Units/Outlets 2008-2013
Table 78 Forecast Sales in Self-service
Cafeterias: Number of Transactions 2008-2013
Table 79 Forecast Sales in
Self-service Cafeterias: Foodservice Value 2008-2013
Table 80 Forecast
Sales in Self-service Cafeterias: % Units/Outlets Growth 2008-2013
Table
81 Forecast Sales in Self-service Cafeterias: % Transaction Growth
2008-2013
Table 82 Forecast Sales in Self-service Cafeterias: %
Foodservice Value Growth 2008-2013
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 83 Street Stalls/Kiosks:
Units/Outlets 2003-2008
Table 84 Street Stalls/Kiosks: Number of
Transactions 2003-2008
Table 85 Street Stalls/Kiosks: Foodservice Value
2003-2008
Table 86 Street Stalls/Kiosks: % Units/Outlets Growth
2003-2008
Table 87 Street Stalls/Kiosks: % Transaction Growth
2003-2008
Table 88 Street Stalls/Kiosks: % Foodservice Value Growth
2003-2008
Table 89 Global Brand Owner Shares of Chained Street
Stalls/Kiosks 2004-2008
Table 90 Brand Shares of Chained Street
Stalls/Kiosks 2005-2008
Table 91 Forecast Sales in Street Stalls/Kiosks:
Units/Outlets 2008-2013
Table 92 Forecast Sales in Street Stalls/Kiosks:
Number of Transactions 2008-2013
Table 93 Forecast Sales in Street
Stalls/Kiosks: Foodservice Value 2008-2013
Table 94 Forecast Sales in
Street Stalls/Kiosks: % Units/Outlets Growth 2008-2013
Table 95 Forecast
Sales in Street Stalls/Kiosks: % Transaction Growth 2008-2013
Table 96
Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth
2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 97 Consumer Foodservice Sales by Location: Units/Outlets
2003-2008
Table 98 Consumer Foodservice Sales by Location: Number of
Transactions 2003-2008
Table 99 Consumer Foodservice Sales by Location:
Foodservice Value 2003-2008
Table 100 Consumer Foodservice Sales by
Location: % Units/Outlets Growth 2003-2008
Table 101 Consumer Foodservice
Sales by Location: % Transaction Growth 2003-2008
Table 102 Consumer
Foodservice Sales by Location: % Foodservice Value Growth 2003-2008
Table
103 Consumer Foodservice Sales through Standalone: Units/Outlets 2003-2008
Table 104 Consumer Foodservice Sales through Standalone: Number of
Transactions 2003-2008
Table 105 Consumer Foodservice Sales through
Standalone: Foodservice Value 2003-2008
Table 106 Consumer Foodservice
Sales through Standalone: % Units/Outlets Growth 2003-2008
Table 107
Consumer Foodservice Sales through Standalone: % Transaction Growth
2003-2008
Table 108 Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2003-2008
Table 109 Consumer Foodservice Sales
through Leisure: Units/Outlets 2003-2008
Table 110 Consumer Foodservice
Sales through Leisure: Number of Transactions 2003-2008
Table 111 Consumer
Foodservice Sales through Leisure: Foodservice Value 2003-2008
Table 112
Consumer Foodservice Sales through Leisure: % Units/Outlets Growth
2003-2008
Table 113 Consumer Foodservice Sales through Leisure: %
Transaction Growth 2003-2008
Table 114 Consumer Foodservice Sales through
Leisure: % Foodservice Value Growth 2003-2008
Table 115 Consumer
Foodservice Sales through Retail: Units/Outlets 2003-2008
Table 116
Consumer Foodservice Sales through Retail: Number of Transactions
2003-2008
Table 117 Consumer Foodservice Sales through Retail: Foodservice
Value 2003-2008
Table 118 Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2003-2008
Table 119 Consumer Foodservice Sales
through Retail: % Transaction Growth 2003-2008
Table 120 Consumer
Foodservice Sales through Retail: % Foodservice Value Growth 2003-2008
Table 121 Consumer Foodservice Sales through Lodging: Units/Outlets
2003-2008
Table 122 Consumer Foodservice Sales through Lodging: Number of
Transactions 2003-2008
Table 123 Consumer Foodservice Sales through
Lodging: Foodservice Value 2003-2008
Table 124 Consumer Foodservice Sales
through Lodging: % Units/Outlets Growth 2003-2008
Table 125 Consumer
Foodservice Sales through Lodging: % Transaction Growth 2003-2008
Table
126 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth
2003-2008
Table 127 Consumer Foodservice Sales through Travel:
Units/Outlets 2003-2008
Table 128 Consumer Foodservice Sales through
Travel: Number of Transactions 2003-2008
Table 129 Consumer Foodservice
Sales through Travel: Foodservice Value 2003-2008
Table 130 Consumer
Foodservice Sales through Travel: % Units/Outlets Growth 2003-2008
Table
131 Consumer Foodservice Sales through Travel: % Transaction Growth
2003-2008
Table 132 Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2003-2008
Table 133 Forecast Consumer Foodservice
Sales by Location: Units/Outlets 2008-2013
Table 134 Forecast Consumer
Foodservice Sales by Location: Number of Transactions 2008-2013
Table 135
Forecast Consumer Foodservice Sales by Location: Foodservice Value
2008-2013
Table 136 Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2008-2013
Table 137 Forecast Consumer Foodservice
Sales by Location: % Transaction Growth 2008-2013
Table 138 Forecast
Consumer Foodservice Sales by Location: % Foodservice Value Growth
2008-2013
Table 139 Forecast Consumer Foodservice Sales through
Standalone: Units/Outlets 2008-2013
Table 140 Forecast Consumer
Foodservice Sales through Standalone: Number of Transactions 2008-2013
Table 141 Forecast Consumer Foodservice Sales through Standalone: Foodservice
Value 2008-2013
Table 142 Forecast Consumer Foodservice Sales through
Standalone: % Units/Outlets Growth 2008-2013
Table 143 Forecast Consumer
Foodservice Sales through Standalone: % Transaction Growth 2008-2013
Table
144 Forecast Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2008-2013
Table 145 Forecast Consumer Foodservice Sales
through Leisure: Units/Outlets 2008-2013
Table 146 Forecast Consumer
Foodservice Sales through Leisure: Number of Transactions 2008-2013
Table
147 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value
2008-2013
Table 148 Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2008-2013
Table 149 Forecast Consumer Foodservice
Sales through Leisure: % Transaction Growth 2008-2013
Table 150 Forecast
Consumer Foodservice Sales through Leisure: % Foodservice Value Growth
2008-2013
Table 151 Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2008-2013
Table 152 Forecast Consumer Foodservice Sales
through Retail: Number of Transactions 2008-2013
Table 153 Forecast
Consumer Foodservice Sales through Retail: Foodservice Value 2008-2013
Table 154 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2008-2013
Table 155 Forecast Consumer Foodservice Sales through
Retail: % Transaction Growth 2008-2013
Table 156 Forecast Consumer
Foodservice Sales through Retail: % Foodservice Value Growth 2008-2013
Table 157 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets
2008-2013
Table 158 Forecast Consumer Foodservice Sales through Lodging:
Number of Transactions 2008-2013
Table 159 Forecast Consumer Foodservice
Sales through Lodging: Foodservice Value 2008-2013
Table 160 Forecast
Consumer Foodservice Sales through Lodging: % Units/Outlets Growth
2008-2013
Table 161 Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2008-2013
Table 162 Forecast Consumer Foodservice Sales
through Lodging: % Foodservice Value Growth 2008-2013
Table 163 Forecast
Consumer Foodservice Sales through Travel: Units/Outlets 2008-2013
Table
164 Forecast Consumer Foodservice Sales through Travel: Number of Transactions
2008-2013
Table 165 Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2008-2013
Table 166 Forecast Consumer Foodservice Sales
through Travel: % Units/Outlets Growth 2008-2013
Table 167 Forecast
Consumer Foodservice Sales through Travel: % Transaction Growth 2008-2013
Table 168 Forecast Consumer Foodservice Sales through Travel: % Foodservice
Value Growth 2008-2013
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