Table of Contents
Deodorants in the Netherlands
Euromonitor International
September
2009
List of Contents and Tables
Headlines
Trends
Competitive
Landscape
Prospects
Sector Data
Table 1 Sales of Deodorants by
Subsector: Value 2003-2008
Table 2 Sales of Deodorants by Subsector: %
Value Growth 2003-2008
Table 3 Deodorants Premium Vs Mass % Analysis
2003-2008
Table 4 Deodorants Company Shares by Retail Value 2004-2008
Table 5 Deodorants Brand Shares by Retail Value 2005-2008
Table 6
Deodorants Premium Brand Shares 2005-2008
Table 7 Forecast Sales of
Deodorants by Subsector: Value 2008-2013
Table 8 Forecast Sales of
Deodorants by Subsector: % Value Growth 2008-2013
Table 9 Forecast
Deodorants Premium Vs Mass % Analysis 2008-2013
Alfaco BV
Strategic
Direction
Key Facts
Summary 1 Alfaco BV: Key Facts
Company
Background
Production
Competitive Positioning
Summary 2 Alfaco BV:
Competitive Position 2008
Caresse Cosmetics BV
Strategic Direction
Key Facts
Summary 3 Caresse Cosmetics BV: Key Facts
Summary 4 Caresse
Cosmetics BV: Operational Indicators
Company Background
Competitive
Positioning
Summary 5 Caresse Cosmetics: Competitive Position 2008
Dr
Hauschka Skin Care Inc
Strategic Direction
Key Facts
Summary 6 Dr
Hauschka Skin Care Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Dr Hauschka Skin Care Inc: Competitive
Position 2008
Dr Van Der Hoog Cosmetics BV
Strategic Direction
Key
Facts
Summary 8 Dr Van der Hoog Cosmetics BV: Key Facts
Summary 9 Dr
Van der Hoog Cosmetics BV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Dr Van der Hoog
Cosmetics BV: Competitive Position 2008
Rituals Nederland BV
Strategic
Direction
Key Facts
Summary 11 Rituals Nederland BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 12
Rituals Nederland BV: Competitive Position 2008
Executive Summary
Good
Performance in 2008 Triggered by Demand for Innovations
Dutch Males
Widening the Market
L' oréal Leads and Stimulates Demand With
Innovations
Supermarkets Grow
Manufacturers Committed To Boosting
Volume Sales in Less Mature Categories
Key Trends and Developments
Lower Economic Growth and Consumer Confidence
Ageing Dutch and Interest in
Longevity Among the Youth Drive Demand
Dutch Men More Narcissistic Than
Ever
L' oréal Stimulates Demand for Mass Products With Premium
Attributes
Drugstores Lead But Supermarkets Are Growing Share of Sales
Market Data
Table 10 Sales of Cosmetics and Toiletries by Sector: Value
2003-2008
Table 11 Sales of Cosmetics and Toiletries by Sector: % Value
Growth 2003-2008
Table 12 Sales of Premium Cosmetics by Sector: Value
2003-2008
Table 13 Sales of Premium Cosmetics by Sector: % Value Growth
2003-2008
Table 14 Cosmetics and Toiletries Company Shares by NBO Retail
Value 2004-2008
Table 15 Cosmetics and Toiletries Company Shares by GBO
Retail Value 2004-2008
Table 16 Cosmetics and Toiletries Brand Shares by
Retail Value 2005-2008
Table 17 Penetration of Private Label by Sector by
Retail Value 2003-2008
Table 18 Sales of Cosmetics and Toiletries by
Distribution Format: % Analysis 2003-2008
Table 19 Sales of Cosmetics and
Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 20
Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 21 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth
2008-2013
Table 22 Forecast Sales of Premium Cosmetics by Sector: Value
2008-2013
Table 23 Forecast Sales of Premium Cosmetics by Sector: % Value
Growth 2008-2013
Appendix
Gift Sets
Definitions
Summary 13
Research Sources
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