Table of Contents
Health and Wellness - Nutritionals - China
Euromonitor International :
Country Market Insight
August 2009
List of Contents and Tables
Executive Summary
Rising Disposable Incomes and Growing Health Awareness
Support Rapid Growth
Vitamins and Dietary Supplements Take the Lion' s
Share in Nutritionals
Amway the Clear Leader in A Fragmented Market
Direct Selling Grows Fastest, While Chemists/pharmacies Remain the
Mainstay
Steady Demand To Underpin Steady Growth
Key Trends and
Developments
Rising Disposable Incomes
Rising Awareness of Personal
Well-being
Demographic and Lifestyle Change
Market Segmentation
Territory Key Trends and Developments
East China
Mid China
North
and Northeast China
Northwest China
South China
Southwest
China
Appendix
National Legislation
Advertising
Self-medication and Preventative Medicine
Alternative Therapy
Diet
Programmes
Local Products
Retail Distribution
Definitions
Summary 1 Research Sources
Vitamins and Dietary Supplements
Headlines
Trends - Vitamins
Trends - Dietary Supplements
Competitive Landscape
Prospects
Sector Data
Table 1 Sales of
Vitamins and Dietary Supplements: Value 2003-2008
Table 2 Sales of
Vitamins and Dietary Supplements: % Value Growth 2003-2008
Table 3 Folic
Acid v Other B Vitamins 2004-2008
Table 4 Dietary Supplements by
Positioning 2006-2008
Table 5 Vitamins and Dietary Supplements Company
Shares by Value 2004-2008
Table 6 Vitamins and Dietary Supplements Brand
Shares by Value 2005-2008
Table 7 Vitamins Brand Shares by Value
2005-2008
Table 8 Dietary Supplements Brand Shares by Value 2005-2008
Table 9 Forecast Sales of Vitamins and Dietary Supplements: Value
2008-2013
Table 10 Forecast Sales of Vitamins and Dietary Supplements: %
Value Growth 2008-2013
Herbal/traditional Products
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11
Sales of Herbal/Traditional Products: Value 2003-2008
Table 12 Sales of
Herbal/Traditional Products: % Value Growth 2003-2008
Table 13 Forecast
Sales of Herbal/Traditional Products: Value 2008-2013
Table 14 Forecast
Sales of Herbal/Traditional Products: % Value Growth 2008-2013
Slimming
Products
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Slimming Products: Value 2003-2008
Table
16 Sales of Slimming Products: % Value Growth 2003-2008
Table 17 Slimming
Products Company Shares 2004-2008
Table 18 Slimming Products Brand Shares
2005-2008
Table 19 Forecast Sales of Slimming Products: Value
2008-2013
Table 20 Forecast Sales of Slimming Products: % Value Growth
2008-2013
Sports Nutrition
Perfect (china) Co Ltd
Strategic
Direction
Key Facts
Summary 2 Perfect (China) Co Ltd: Key Facts
Company Background
Production
Summary 3 Perfect (China) Co Ltd:
Production Statistics 2008
Competitive Positioning
Summary 4 Perfect
(China) Co Ltd: Competitive Position 2008
Shandong Dong-e E-jiao Co
Ltd
Strategic Direction
Key Facts
Summary 5 Shandong Dong-E E-Jiao
Co Ltd: Key Facts
Company Background
Production
Summary 6 Shandong
Dong-E E-Jiao Co Ltd: Production Statistics 2008
Competitive
Positioning
Summary 7 Shandong Dong-E E-Jiao Co Ltd: Competitive Position
2008
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