Table of Contents
Household Care - Ecuador Euromonitor International : Country Market
Insight September 2009 List of Contents and Tables Executive
Summary Prices Increased and Value Sales Rose Despite Poor Volume
Performance. Specific Products for Babies Get Stronger in 2008. 2008
was Not A Year for Company Movement. Independent Stores Are the Key
Distribution Channel for Many Categories. Moderate Growth Is Expected.
Market Indicators Table 1 Households 2003-2008 Market Data Table 2
Sales of Household Care by Sector: Value 2003-2008 Table 3 Sales of
Household Care by Sector: % Value Growth 2003-2008 Table 4 Household Care
Company Shares 2004-2008 Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis
2003-2008 Table 7 Sales of Household Care by Sector and Distribution
Format: % Analysis 2008 Table 8 Forecast Sales of Household Care by
Sector: Value 2008-2013 Table 9 Forecast Sales of Household Care by
Sector: % Value Growth 2008-2013 Definitions Summary 1 Research
Sources Laundry Care Headlines Trends Competitive
Landscape Prospects Sector Indicators Table 10 Household
Penetration of Washing Machines 2003-2008 Sector Data Table 11 Sales
of Laundry Care by Subsector: Value 2003-2008 Table 12 Sales of Laundry
Care by Subsector: % Value Growth 2003-2008 Table 13 Sales of Laundry
Detergents by Type: Value 2003-2008 Table 14 Sales of Laundry Detergents
by Type: % Value Growth 2003-2008 Table 15 Sales of Laundry Aids by Type:
Value 2003-2008 Table 16 Sales of Laundry Aids by Type: % Value Growth
2003-2008 Table 17 Laundry Care Company Shares 2004-2008 Table 18
Laundry Care Brand Shares 2005-2008 Table 19 Laundry Detergents Company
Shares 2004-2008 Table 20 Laundry Detergents Brand Shares 2005-2008
Table 21 Laundry Aids Company Shares 2004-2008 Table 22 Laundry Aids Brand
Shares 2005-2008 Table 23 Forecast Sales of Laundry Care by Subsector:
Value 2008-2013 Table 24 Forecast Sales of Laundry Care by Subsector: %
Value Growth 2008-2013 Dishwashing Products Headlines Trends
Competitive Landscape Prospects Sector Indicators Table 25
Household Penetration of Dishwashers 2003-2008 Sector Data Table 26
Sales of Dishwashing Products by Subsector: Value 2003-2008 Table 27 Sales
of Dishwashing Products by Subsector: % Value Growth 2003-2008 Table 28
Dishwashing Products Company Shares 2004-2008 Table 29 Dishwashing
Products Brand Shares 2005-2008 Table 30 Forecast Sales of Dishwashing
Products by Subsector: Value 2008-2013 Table 31 Forecast Sales of
Dishwashing Products by Subsector: % Value Growth 2008-2013 Surface
Care Headlines Trends Competitive Landscape Prospects
Sector Data Table 32 Sales of Surface Care by Subsector: Value
2003-2008 Table 33 Sales of Surface Care by Subsector: % Value Growth
2003-2008 Table 34 Sales of Household Care Wipes and Floor Cleaning
Systems by Type: Value 2005-2008 Table 35 Sales of Household Care Wipes
and Floor Cleaning Systems by Type: % Value Growth 2005-2008 Table 36
Surface Care Company Shares 2004-2008 Table 37 Surface Care Brand Shares
2005-2008 Table 38 Forecast Sales of Surface Care by Subsector: Value
2008-2013 Table 39 Forecast Sales of Surface Care by Subsector: % Value
Growth 2008-2013 Chlorine Bleach Headlines Trends Competitive
Landscape Prospects Sector Data Table 40 Sales of Chlorine Bleach:
Value 2003-2008 Table 41 Sales of Chlorine Bleach: % Value Growth
2003-2008 Table 42 Chlorine Bleach Company Shares 2004-2008 Table 43
Chlorine Bleach Brand Shares 2005-2008 Table 44 Forecast Sales of Chlorine
Bleach: Value 2008-2013 Table 45 Forecast Sales of Chlorine Bleach: %
Value Growth 2008-2013 Toilet Care Products Headlines Trends
Competitive Landscape Prospects Sector Data Table 46 Sales of
Toilet Care Products by Subsector: Value 2003-2008 Table 47 Sales of
Toilet Care Products by Subsector: % Value Growth 2003-2008 Table 48
Toilet Care Products Company Shares 2004-2008 Table 49 Toilet Care
Products Brand Shares 2005-2008 Table 50 Forecast Sales of Toilet Care
Products by Subsector: Value 2008-2013 Table 51 Forecast Sales of Toilet
Care Products by Subsector: % Value Growth 2008-2013 Polishes
Headlines Trends Competitive Landscape Prospects Sector
Data Table 52 Sales of Polishes by Subsector: Value 2003-2008 Table 53
Sales of Polishes by Subsector: % Value Growth 2003-2008 Table 54 Polishes
Company Shares 2004-2008 Table 55 Polishes Brand Shares 2005-2008
Table 56 Forecast Sales of Polishes by Subsector: Value 2008-2013 Table 57
Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013 Air
Care Trends Competitive Landscape Prospects Sector Data
Table 58 Sales of Air Care by Subsector: Value 2003-2008 Table 59 Sales of
Air Care by Subsector: % Value Growth 2003-2008 Table 60 Air Care Company
Shares 2004-2008 Table 61 Air Care Brand Shares 2005-2008 Table 62
Forecast Sales of Air Care by Subsector: Value 2008-2013 Table 63 Forecast
Sales of Air Care by Subsector: % Value Growth 2008-2013 Insecticides
Headlines Trends Competitive Landscape Prospects Sector
Data Table 64 Sales of Insecticides by Subsector: Value 2003-2008
Table 65 Sales of Insecticides by Subsector: % Value Growth 2003-2008
Table 66 Insecticides Company Shares 2004-2008 Table 67 Insecticides Brand
Shares 2005-2008 Table 68 Forecast Sales of Insecticides by Subsector:
Value 2008-2013 Table 69 Forecast Sales of Insecticides by Subsector: %
Value Growth 2008-2013 Jabonería Wilson SA Strategic
Direction Key Facts Summary 2 Jabonería Wilson SA: Key Facts
Summary 3 Jabonería Wilson SA: Operational Indicators Company
Background Production Competitive Positioning Summary 4
Jabonería Wilson SA: Competitive Position 2008 La Fabril SA
Strategic Direction Key Facts Summary 5 La Fabril SA: Key Facts
Summary 6 La Fabril SA: Operational Indicators Company Background
Production Competitive Positioning Summary 7 La Fabril SA: Competitive
Position 2008 Laboratorios Industriales Farmaceuticos Ecuatorianos Life
Ca Strategic Direction Key Facts Summary 8 Laboratorios
Industriales Farmacéuticos Ecuatorianos LIFE CA: Key Facts Summary 9
Laboratorios Industriales Farmacéuticos Ecuatorianos LIFE CA: Operational
Indicators Company Background Production Competitive
Positioning Summary 10 Laboratorios Industriales Farmacéuticos
Ecuatorianos LIFE CA: Competitive Position 2008
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